Senior Director - Customer Strategy
Senior Director - Customer Strategy

Senior Director - Customer Strategy

London Full-Time 72000 - 108000 £ / year (est.) No home office possible
Go Premium
D

At a Glance

  • Tasks: Lead customer strategy programmes and manage key client relationships.
  • Company: Join Dentsu, a global leader in integrated growth and transformation.
  • Benefits: Enjoy flexible working, 29+ days leave, and access to career development resources.
  • Why this job: Be part of a diverse team driving sustainable growth and innovation.
  • Qualifications: 8-10 years in customer strategy with strong leadership and storytelling skills.
  • Other info: Open to diverse applicants; flexible working arrangements available.

The predicted salary is between 72000 - 108000 £ per year.

Job Description:

Dentsu is an integrated growth and transformation partner to the world’s leading organizations, present in over 145 countries and regions. Dentsu delivers end-to-end experience transformation by integrating its services across Media, CXM and Creative, while its business transformation mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

This role sits within dentsu UK&I’s Business Transformation (BX) practice. BX exists to propel growth for brands and businesses and sits at the intersection of consulting and creativity. BX combines dentsu’s unique data and technology-driven creativity with management consulting rigour and human-centric design to drive sustainable growth and prepare organisations for the future.

At a time of rapid global change and increasingly urgent challenges, BX offers a fresh, future-focused approach to sustainable growth. By leveraging the Japanese philosophy of Sanpo Yoshi – success through responsibility – BX delivers actionable strategies that create long-term positive impact for business, people, and society.

BX’s end-to-end expertise spans three key areas:

Business Strategy – Defining where to play and how to win. Identifying new paths to uncommon growth, pivoting business models and driving customer led innovation to create competitive advantage.

Change & Transformation – Designing and executing future-ready operating models and change strategies.

Customer Strategy – Designing end-to-end strategies that align customer needs with business goals to drive value, loyalty, and growth.

As aSenior Director, Customer Strategy you will be responsible for the delivery of customer strategy programmes of work,contribute to our sales pipeline, work with teams to further develop and refine out service set and IP, and play an active role in people development.

Responsibilities

  • Lead/own programmes of work across Customer Strategy, Customer Value Proposition, CRM Strategy, and Loyalty Strategy
  • Develop and manage key client relationships, ensuring high-quality project delivery (target 65% utilisation)
  • Be responsible for £500k annual new business revenue
  • Leadership in strategic new business pitches and initiatives
  • Drive innovation and contribute to developing new strategic service offerings
  • Mentor and coach junior team members to enhance team capabilities and performance
  • Collaborate with industry leaders to position the company for market growth
  • Managing the financial and budgetary aspects of your clients and programmes of work
  • Keep abreast of innovations in your area(s) of expertise, and actively contribute to the knowledge base
  • Act as a role model; and be regularly sought out after for views by peers and the wider team
  • Contribute to a positive, diverse working environment that fosters-high quality output and coaching others on the value of collaborative working
  • Professional Skills

  • 8-10 years of customer strategy and/or strategic planning at a leading integrated agency
  • Experience with managing high performing teams
  • An effective storytelling with proven experience in presenting complex strategies, translating goals and insights into value propositions and connecting your strategy to achievable and coherent activation plans
  • Experience of using data to quantify and prioritise opportunities to drive growth
  • Strong experience of evaluating and optimising marketing effectiveness
  • Experience defining and understanding customer audiences based on behaviours, value, needs or socio demo criteria
  • Ability to translate a great audience insight into a compelling customer experience and creative brief
  • Strong experience in building customer loyalty and designing personalised customer journeys across the lifecycle
  • Holistic understanding of how people interact across platforms and the cross-channel journey they make
  • Ability to challenge conventional views and present ideas persuasively to gain buy-in
  • Can do attitude and ability to work effectively in a matrix organisation structure with significant emphasis on collaboration, influence and persuasion
  • Strong business and growth acumen with a proven track record of unlocking new business growth
  • Able to draw critical human and cultural insights from data and observation
  • Able to translate strategy and strategic thinking executable solutions
  • Strong business acumen and critical thinking skills
  • Strong interpersonal and communication skills, both written and verbal
  • A few of the benefits

  • You\’ll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning

  • 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)

  • We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years

  • You\’ll have a hybrid working schedule, with flexible start/end hours

  • Inclusion and Diversity

    Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

    We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams

    #LI-DNI

    Senior Director - Customer Strategy employer: Dentsu

    Dentsu is an exceptional employer that champions a culture of innovation and collaboration, making it an ideal place for professionals seeking to make a meaningful impact in customer strategy. With a strong commitment to employee development through Dentsu University and access to LinkedIn Learning, alongside generous benefits like 29+ days of annual leave and a hybrid working model, employees are empowered to thrive both personally and professionally in the vibrant city of London. The company's dedication to diversity and inclusion fosters a supportive environment where every voice is valued, ensuring that all team members can contribute to transformative growth for clients and society alike.
    D

    Contact Detail:

    Dentsu Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Senior Director - Customer Strategy

    ✨Tip Number 1

    Network with professionals in the customer strategy field, especially those who have experience at Dentsu or similar agencies. Attend industry events and engage on platforms like LinkedIn to build connections that could provide insights or referrals.

    ✨Tip Number 2

    Familiarise yourself with Dentsu's unique approach to customer strategy and business transformation. Understanding their philosophy of Sanpo Yoshi can help you align your discussions and demonstrate how your values match theirs during interviews.

    ✨Tip Number 3

    Prepare to discuss specific examples from your past experiences where you've successfully led customer strategy initiatives. Highlight your ability to drive growth and innovation, as these are key aspects of the role.

    ✨Tip Number 4

    Stay updated on the latest trends in customer experience and loyalty strategies. Being knowledgeable about current market dynamics will not only enhance your conversations but also show your commitment to continuous learning and improvement.

    We think you need these skills to ace Senior Director - Customer Strategy

    Customer Strategy Development
    Client Relationship Management
    Project Delivery Management
    Sales Pipeline Contribution
    Team Leadership and Mentoring
    Strategic Business Pitches
    Innovation and Service Development
    Financial and Budget Management
    Data-Driven Decision Making
    Marketing Effectiveness Evaluation
    Customer Audience Analysis
    Personalised Customer Journey Design
    Cross-Channel Interaction Understanding
    Persuasive Communication
    Collaboration in Matrix Organisations
    Business Growth Acumen
    Critical Thinking
    Interpersonal Skills
    Storytelling and Presentation Skills

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV highlights relevant experience in customer strategy and strategic planning. Use specific examples that demonstrate your ability to lead programmes, manage client relationships, and drive innovation.

    Craft a Compelling Cover Letter: In your cover letter, express your passion for customer strategy and how your background aligns with the role. Mention your experience in mentoring teams and your approach to building customer loyalty, as these are key aspects of the position.

    Showcase Your Storytelling Skills: Since effective storytelling is crucial for this role, include examples in your application that illustrate how you've successfully presented complex strategies and connected insights to actionable plans.

    Highlight Your Data-Driven Approach: Emphasise your experience in using data to inform customer strategies. Provide examples of how you've quantified opportunities for growth and optimised marketing effectiveness based on data insights.

    How to prepare for a job interview at Dentsu

    ✨Showcase Your Strategic Thinking

    As a Senior Director in Customer Strategy, it's crucial to demonstrate your ability to think strategically. Prepare examples of how you've defined customer strategies that align with business goals and led to measurable growth. Be ready to discuss specific projects where your strategic insights made a significant impact.

    ✨Highlight Your Leadership Experience

    This role requires managing high-performing teams, so be sure to share your leadership experiences. Discuss how you've mentored junior team members and contributed to their development. Highlight any successful initiatives you've led that showcase your ability to inspire and drive results within a team.

    ✨Prepare for Data-Driven Discussions

    Given the emphasis on using data to drive customer strategy, come prepared to discuss how you've leveraged data in past roles. Be ready to explain how you quantified opportunities for growth and optimised marketing effectiveness based on data insights. This will show your analytical skills and understanding of customer behaviour.

    ✨Demonstrate Your Innovative Mindset

    Dentsu values innovation, so be prepared to discuss how you've driven innovation in your previous roles. Share examples of new strategic service offerings you've developed or how you've challenged conventional views to create compelling customer experiences. This will highlight your ability to think outside the box and contribute to the company's growth.

    Senior Director - Customer Strategy
    Dentsu
    Location: London
    Go Premium

    Land your dream job quicker with Premium

    You’re marked as a top applicant with our partner companies
    Individual CV and cover letter feedback including tailoring to specific job roles
    Be among the first applications for new jobs with our AI application
    1:1 support and career advice from our career coaches
    Go Premium

    Money-back if you don't land a job in 6-months

    D
    • Senior Director - Customer Strategy

      London
      Full-Time
      72000 - 108000 £ / year (est.)
    • D

      Dentsu

      1000+
    Similar positions in other companies
    UK’s top job board for Gen Z
    discover-jobs-cta
    Discover now
    >