At a Glance
- Tasks: Develop innovative strategies to drive growth for high-profile B2B clients in the Tech/Telco space.
- Company: Join Dentsu Creative, a global agency network focused on building brands for the future.
- Benefits: Enjoy a competitive salary, flexible working arrangements, and a tailored benefits package.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Be a strategic partner and make a real impact on client success and business growth.
- Qualifications: Experience in account-based marketing and customer strategy development is essential.
The predicted salary is between 60000 - 75000 £ per year.
Dentsu Creative is a global creative agency network designed to build brands for what's next, unlocking exponential growth for clients. Established in June 2022, Dentsu Creative is integrated with dentsu's Media and CXM businesses in over 145 countries and regions, offering end-to-end solutions to clients globally.
Dentsu B2B is Dentsu's specialist group delivering end-to-end solutions for B2B businesses. Our B2B creative team is fully integrated into Dentsu Creative, and we are experiencing exciting growth with key B2B clients. We are now seeking a Senior ABM Strategist to be part of that growth.
Purpose of the Role
Working closely with the B2B Strategy Director, the Senior ABM Strategist will develop and deliver innovative and effective Vertical- and Account-based strategies that drive business growth for one of our key high-profile B2B clients in the Tech/Telco space.
Key Responsibilities
- Act as a strategic partner to B2B clients, devising and delivering innovative ABM/X plans and strategies that grow client business.
- Cultivate strong, trusted relationships with client-side project owners and vertical leads, helping them navigate strategic challenges and opportunities.
- Develop and deliver customer growth-focused strategies with a primary focus on ABM/X, targeting Enterprise and Public Sector accounts.
- Work closely with creative and tech teams, as well as media and other partners to bring strategies to life.
- Share ABM/X knowledge with the wider strategy and agency teams.
Qualifications + Skills
- Proven brand to demand planning experience, including developing account-based experience (ABX) strategies and content strategies across Enterprise and/or Public Sector Accounts.
- Experienced in developing customer strategies and mapping customer journeys.
- Ability to demonstrate and develop compelling insight-led creative briefs that lead to impactful and effective creative output that drives business outcomes.
- An ability to get 'in' the client's business, not just 'on' it and be a genuine strategic operator who can help our clients drive growth.
- Lateral and creative thinking with the ability to cut through complexity.
- Curious and inquisitive about customer behaviour, society and culture.
What we offer
This is a permanent role. The team is based in our London office but operates under flexible working arrangements. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location: London
Brand: Dentsu Creative
Time Type: Full time
Contract Type: Permanent
Senior ABM Strategist - Enterprise Growth employer: Dentsu
Dentsu Creative is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging creativity and innovation among its employees. With a focus on employee growth, the company offers tailored benefits and flexible working arrangements, making it an ideal place for professionals seeking meaningful and rewarding careers in the heart of London. Join us to be part of a collaborative team that values diverse perspectives and empowers you to drive impactful strategies for leading B2B clients.
StudySmarter Expert Advice🤫
We think this is how you could land Senior ABM Strategist - Enterprise Growth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can display your work and achievements. This is a great way for us to demonstrate our skills and stand out from the crowd when applying for roles like Senior ABM Strategist.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their challenges and think about how we can contribute to their growth. This will help us impress during interviews and show that we’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows that we’re serious about joining the team at Dentsu Creative.
We think you need these skills to ace Senior ABM Strategist - Enterprise Growth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in ABM strategies, especially in the Tech/Telco space. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Creativity:Since we’re all about innovative solutions, let your creative side shine through in your application. Use compelling language and examples that demonstrate your ability to think outside the box and develop impactful strategies.
Be Authentic:We value genuine connections, so be yourself in your application. Share your passion for B2B marketing and how you can contribute to our growth. Authenticity goes a long way in making a memorable impression!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it reaches the right people. Plus, it’s super easy to do!
How to prepare for a job interview at Dentsu
✨Know Your ABM Inside Out
Make sure you’re well-versed in account-based marketing (ABM) strategies, especially those relevant to the tech and telco sectors. Brush up on your knowledge of customer journeys and how to create compelling insight-led creative briefs that resonate with clients.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed and delivered innovative strategies in previous roles. Be ready to discuss specific challenges you faced and how your lateral thinking helped overcome them, demonstrating your ability to cut through complexity.
✨Build Rapport with the Interviewers
Dentsu values strong relationships, so focus on building rapport during your interview. Engage with your interviewers by asking insightful questions about their current projects and challenges, showing that you’re genuinely interested in their business.
✨Emphasise Your Collaborative Spirit
Highlight your experience working closely with creative and tech teams. Share examples of how you’ve collaborated with different departments to bring strategies to life, as this role requires seamless integration across various teams within Dentsu.
