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- Tasks: Lead PR strategies to enhance dentsu's brand and reputation through engaging media coverage.
- Company: Dentsu is a global leader in business transformation, connecting brands with creativity and insights.
- Benefits: Enjoy flexible working arrangements, competitive salary, and a tailored benefits package.
- Why this job: Join a dynamic team focused on innovation and social impact in a diverse workplace.
- Qualifications: Experience in media relations, strong communication skills, and strategic thinking required.
- Other info: This is a temporary maternity cover role with opportunities for remote work.
The predicted salary is between 36000 - 60000 £ per year.
Dentsu is the network designed for what's next, helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. We're hiring an External Communications and PR Manager maternity cover role. This role will join our central Marketing and Communications team to drive our ongoing strategy to engage and inspire clients, prospects and talent.
Purpose of the role
As External Communications and PR Manager, you'll be responsible for building dentsu's brand and profile. You'll do this by securing positive press coverage that communicates our brand messaging, narrative and strategy, as well as effectively managing our reputation externally. The work you do will ensure that our core audiences connect with the dentsu brand and understand our distinctiveness as a people-centred transformation business. You will work alongside the wider marketing team to develop external communications around our thought leadership, services and solutions to positively position dentsu within the market. You will also work with the wider business to understand emerging initiatives and use your news sense to track down great stories to tell externally. Importantly, you will ensure that our communications are aligned to our brand messaging and global and local priorities. Reporting to the External Communications Director, this role will support the delivery of all our external communications. While it focuses predominantly on media activity, you will need to be agile in the way you work to ensure you are able to pivot to organisational priorities. You will be joining an in-house marketing team of 20 based in locations across the UK&I, with broad skills across marketing disciplines. The team works closely with our leadership in the UK&I and EMEA and this role will be based in one of our UK offices - preferably London, Edinburgh or Manchester, with some flexibility to work remotely.
Key responsibilities
- Alongside the External Communications Director, develop and implement PR strategies to promote and enhance dentsu's reputation, brand and objectives.
- Collaborate with the wider marketing team and internal stakeholders to prioritise activity and align PR initiatives with overall business goals and objectives.
- Draft and edit thought leadership, press releases, comments, interviews, social posts, media kits and other materials required to communicate key messages and announcements to the press.
- Work with wider business to proactively seek out news-worthy stories and fill the pipeline.
- Identify and brief relevant spokespeople across dentsu and agency brands for thought leadership opportunities, interviews and speaking engagements.
- Maintain strong relationships with journalists and influencers and act as a point of contact for media enquiries and press releases.
- Maintain a calendar of activity, media response log and earned coverage report to inform wider team planning and strategic decision-making.
- Prepare regular reports to communicate PR results and insights to the wider team and senior management.
- Track and analyse the effectiveness of PR campaigns and initiatives through using online tools and manual recordkeeping.
Qualifications and skills
- Proven experience in building and maintaining relationships with journalists across the ad trade, tech and business space, pitching stories, responding to media inquiries, and securing positive press coverage.
- Strong written and verbal communication skills with experience crafting compelling key messages, by-lines, comments and press releases, including the ability to adapt communication style for different audiences and platforms.
- Demonstrated ability to develop and execute strategic communication plans that support business objectives, as well as skills in analysing competitors and industry developments to inform communication strategies.
- Proficiency in creating engaging and impactful content for various channels, including press releases, blog posts, social media, and websites.
- Experience in using data and insights to optimise communication strategies, measure ROI, and make data-driven decisions.
- Demonstrate excellent communication and interpersonal skills and be able to work closely with senior stakeholders with the ability to remain calm and professional under rapidly changing circumstances.
What we offer
This is a maternity cover and so is a temporary role. The marketing team operates under flexible working arrangements and the team are currently in the office twice a week. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.
Inclusion and diversity
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures. We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
About dentsu
Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society. Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.
Location: London Brand: Dentsu Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term)
PR Manager employer: Dentsu
Contact Detail:
Dentsu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager
✨Tip Number 1
Network with professionals in the PR and communications field, especially those who have experience in the advertising and tech sectors. Attend industry events or webinars to meet potential colleagues and learn about the latest trends that could benefit your application.
✨Tip Number 2
Familiarise yourself with dentsu's brand messaging and recent campaigns. Understanding their current initiatives will allow you to tailor your discussions during interviews, showcasing how your skills can directly contribute to their goals.
✨Tip Number 3
Stay updated on the latest news in the advertising and tech industries. Being knowledgeable about current events will help you engage in meaningful conversations during interviews and demonstrate your passion for the field.
✨Tip Number 4
Prepare examples of successful PR campaigns you've managed or contributed to in the past. Be ready to discuss the strategies you employed, the challenges you faced, and the results achieved, as this will highlight your expertise and problem-solving abilities.
We think you need these skills to ace PR Manager
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and qualifications required for the PR Manager position at Dentsu. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of Dentsu's brand and values. Use specific examples from your past experience that showcase your ability to build relationships with journalists and create impactful content.
Showcase Relevant Experience: In your CV, emphasise your previous roles in PR or communications, particularly those that involved media relations and strategic communication planning. Highlight any successful campaigns you've led or contributed to, especially those that resulted in positive press coverage.
Tailor Your Writing Style: Since the role requires strong written communication skills, ensure that your application reflects your ability to adapt your writing style for different audiences. Use clear, concise language and consider including a sample of your writing, such as a press release or article, to demonstrate your capabilities.
How to prepare for a job interview at Dentsu
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research dentsu's brand values, recent campaigns, and overall mission. Understanding their people-centred approach will help you align your answers with their core messaging.
✨Showcase Your Media Relationships
Be prepared to discuss your experience in building relationships with journalists and influencers. Highlight specific examples of how you've secured positive press coverage and how those experiences can benefit dentsu.
✨Demonstrate Strategic Thinking
Think about how you would develop and implement PR strategies that align with dentsu's business objectives. Be ready to share ideas on how to enhance their reputation and engage key audiences effectively.
✨Prepare for Scenario Questions
Expect questions that assess your ability to handle media inquiries and manage crises. Prepare examples of past situations where you successfully navigated challenges in PR, showcasing your calmness and professionalism under pressure.
