At a Glance
- Tasks: Lead innovative communications planning for a major automotive account.
- Company: Join Dentsu, a global leader in marketing and customer experience.
- Benefits: Enjoy a competitive salary, flexible working, and a tailored benefits package.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Shape the future of brands with cutting-edge strategies and insights.
- Qualifications: Experience in digital media planning and strong client relationship skills.
The predicted salary is between 40500 - 49500 £ per year.
Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.
Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep "winning" whilst ensuring customer growth and experience is at the very forefront for their business. iProspect, a dentsu company, is a leading global digital-first media agency. In the unbounded world, the future belongs to brands who are prepared to shape it. iProspect's unmatched mix of media strategy, digital storytelling, and specialized audience insight sets a new standard for performance-driven brand building.
This Planning Director role will be working on an automotive account. This role is critical in the day-to-day running of the account & a key lead in delivering brilliant communications planning, with the support of a Planning Manager in delivering and managing the end-to-end campaign process for our clients - including brand, product launch, seasonal and tactical volume-driving campaigns. Moreover, this role will be required to build a productive and successful relationship with our clients' partner agencies.
Key Responsibilities
- Leads client activity to deliver innovative and ambitious plans that deliver client objectives and key performance indicators.
- Supports the management team to ensure that the team are working to deliver best in market results.
- Liaises frequently with Trading counterpart to ensure plans align with trading priorities.
- Connects with internal and external networks to deliver against one operating model, considering internal products when delivering planning solutions to clients.
- Seeks understanding of clients' fee models in order to maximise business revenue.
- Identifies business development opportunities from within the existing client portfolio and prospective clients, focussed on delivering internal revenue.
Key Skills
- Established comms planner (brand & performance media) and client service account person.
- Strong digital & performance media expertise - decent knowledge of digital media planning, activation and optimisation, with the ability to confidently lead conversations across performance channels and provide recommendations.
- Strategic campaign leadership behaviours - someone who can lead campaign planning from brief to activation, ensuring work progresses at pace and delivers against business objectives.
- Good client lead - leader within the team who'll build confidence with clients and challenge them in the right places.
- Clear and effective communicator - must communicate with clarity, consistency and precision across clients, agency teams and media partners.
- Automotive experience would be beneficial.
This is a Permanent role. The team is based in our London office but operates under flexible working arrangements. The team are currently in the office twice a week. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic self to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
Planning Director employer: Dentsu
Dentsu Sports International is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the global sports industry. With a strong commitment to diversity and inclusion, employees are empowered to bring their authentic selves to work while enjoying flexible working arrangements. The company provides ample opportunities for professional growth and development, making it an ideal place for those looking to make a meaningful impact in commercial sales across EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land Planning Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dentsu and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dentsu. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Planning Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dentsu:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dentsu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dentsu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dentsu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
