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- Tasks: Lead and innovate in Paid Social strategies while managing client relationships and team development.
- Company: Join a dynamic agency focused on cutting-edge digital marketing solutions.
- Benefits: Enjoy competitive pay, growth opportunities, and a collaborative work environment.
- Why this job: Be at the forefront of AI in marketing, making a real impact for clients.
- Qualifications: Experience in digital marketing and team leadership is essential.
- Other info: This role requires an EU work permit and offers a chance to shape future marketing trends.
The predicted salary is between 43200 - 72000 £ per year.
The purpose of this role is to develop best-in-class strategies and manage all Paid Social activities for assigned clients. The role involves managing and developing the team, serving as a point of escalation, and leading AI exploration and innovation.
Key responsibilities:
- Work closely with the Head of Paid Social to develop and promote overall strategy and approach for the channel.
- Ensure best practices and innovation in all Paid Social activities.
- Manage and maintain client relationships; act as the main escalation point for client issues.
- Handle multiple, large, or complex clients, setting overall strategy and goals for the team.
- Manage and develop direct reports; responsible for team development.
- Forecast annual and monthly budgets; aim to grow account profitability.
- Contribute to new business development as needed.
AI Exploration & Innovation:
- Identify and evaluate AI tools and platforms relevant to paid social, creative automation, audience segmentation, and performance forecasting.
- Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios.
- Translate AI capabilities into actionable strategies and services for clients, driving measurable business outcomes.
- Partner with internal stakeholders (data science, tech, strategy) to integrate AI into marketing workflows.
- Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing.
Paid Social Director & AI Lead employer: Dentsu
Contact Detail:
Dentsu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Director & AI Lead
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising and AI technologies. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the digital marketing and AI sectors. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights for your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed client relationships and led teams in previous roles. Highlighting your leadership skills and ability to handle complex projects will set you apart from other candidates.
✨Tip Number 4
Stay updated on AI tools and platforms relevant to paid social. Being able to demonstrate your knowledge of these technologies and how they can be applied to improve client outcomes will show your proactive approach and innovation mindset.
We think you need these skills to ace Paid Social Director & AI Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Paid Social Director & AI Lead. Familiarise yourself with the key tasks such as managing client relationships and leading AI exploration.
Tailor Your CV: Highlight your experience in paid social strategies and any relevant AI projects. Use specific examples that demonstrate your ability to manage teams and develop innovative solutions.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and AI. Discuss how your skills align with the company's goals and how you can contribute to their success in paid social activities.
Showcase Your Knowledge of AI: Since the role involves AI exploration, mention any relevant tools or platforms you have experience with. Discuss how you've used AI to drive business outcomes in previous roles.
How to prepare for a job interview at Dentsu
✨Understand the Role
Make sure you have a clear understanding of the responsibilities of a Paid Social Director & AI Lead. Familiarise yourself with best practices in paid social strategies and be ready to discuss how you would implement them.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of your leadership experience. Discuss how you've developed teams in the past and how you handle escalations or client issues.
✨Demonstrate AI Knowledge
As AI exploration is a key part of this role, brush up on the latest AI tools and platforms relevant to paid social. Be ready to discuss how you would integrate AI into marketing workflows and provide actionable strategies for clients.
✨Prepare Questions
Have insightful questions ready for the interviewers about their current paid social strategies and AI initiatives. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
