At a Glance
- Tasks: Lead creative innovation and manage complex OOH and experiential projects from start to finish.
- Company: Join Dentsu, a global leader in integrated growth and transformation.
- Benefits: Enjoy a competitive salary, tailored benefits, and hybrid working options.
- Other info: Embrace diversity and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in the dynamic world of out-of-home advertising.
- Qualifications: Experience in OOH campaigns and strong project management skills required.
The predicted salary is between 60000 - 70000 £ per year.
Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Amplifi is an important part of our world-class offering. It is the supply-side platform of dentsu, consisting of three pillars: Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment); all underpinned by Supply-Side Management practices. Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content. The proposition is based on the delivery of value for all in everything we do. Our focus is to deliver the best possible media value for clients through leveraged media buying, sustainable media income and enable innovation with the supply-side with product, services and capabilities.
As OOH Innovation Director you'll be responsible for leading creative innovation and the end‑to‑end project management of complex, non‑standard OOH, DOOH and experiential activations. This is a hands‑on role requiring ownership from brief and concept development through production, build, installation, live delivery and post‑campaign review. You'll be the single point of accountability for delivery, managing timelines, budgets, risk and cross‑functional teams to ensure work is delivered safely on time and to the highest standard. Working closely with dentsu agencies, clients and the wider Posterscope Innovation community, you'll bridge creative ambition with operational rigour.
Key Responsibilities
- Own the full end‑to‑end project management of non‑standard OOH / DOOH and experiential campaigns, ensuring all projects are delivered on time, on budget and to a premium standard.
- Act as delivery lead and project owner; accountable for timelines, budgets, quality and risk, building and managing detailed project plans, production schedules and delivery roadmaps.
- Receiving and interrogating briefs alongside the planning and buying teams with a focus on creativity and innovation.
- Lead the ideation for non‑standard OOH / DOOH with a strong focus on deliverability and feasibility and translate ambitious ideas into credible, well‑scoped and executable solutions that can be presented to clients and internal stakeholders.
- Develop and maintain a strong, trusted network of specialist suppliers and production partners, driving growth for OOH business through selling creative ideas, new products and services.
- Stay ahead of new creative technology, OOH production methods, materials and experiential techniques & opportunities to diversify revenue for business and stakeholders.
Qualifications + Skills
- Proven experience in the OOH landscape, delivering non‑standard OOH, special builds & experiential campaigns with good knowledge of OOH media owners.
- Demonstrable experience managing complex builds, timelines, budgets and supplier networks.
- Excellent client and stakeholder management skills, able to communicate and collaborate across a wide internal and external network or stakeholders.
- Strong commercial awareness and experience working within agency frameworks with excellent presentation skills for selling in ideas and pitches.
- Senior‑level project management capability, with end‑to‑end ownership of delivery.
- A creative mindset combined with a delivery‑first, detail‑driven approach, calm and solutions focused under pressure.
What we offer
This is a permanent role. The team is based from our London office on a hybrid working basis. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location: London Brand: Amplifi Time Type: Full time Contract Type: Permanent
OOH Innovation Director employer: Dentsu
Dentsu is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the heart of London. With a strong commitment to employee growth, Dentsu provides tailored benefits and flexible working arrangements, ensuring a supportive environment where diverse perspectives are valued. As part of a global network, employees have the unique opportunity to lead impactful projects while collaborating with top-tier clients and industry experts.
StudySmarter Expert Advice🤫
We think this is how you could land OOH Innovation Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dentsu and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dentsu. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace OOH Innovation Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dentsu:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dentsu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dentsu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dentsu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
