At a Glance
- Tasks: Lead a team to implement CRO strategies and enhance client website experiences.
- Company: Join a leading digital-first media agency with a collaborative culture.
- Benefits: Enjoy a competitive salary, flexible working, and a tailored benefits package.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Make a real impact on top brands while supercharging your career in a supportive environment.
- Qualifications: Strong knowledge of CRO, UX, and excellent communication skills required.
The predicted salary is between 58500 - 71500 £ per year.
The purpose of this role is to lead and manage the implementation and execution of CRO strategies and the day-to-day communication with clients to help achieve their goals.
Introduction to the dentsu Optimisation & UX team: We are part of one of the world's largest digital-first end to end media agencies, and offer CRO & UX to some of the world's top companies. We run our team as a smaller agency so you get the security of a large agency network, and the autonomy of an independent agency. You will be part of a close-knit team of specialists that work together to create customer focused strategies to improve our clients’ website experiences. We are growing our CRO department and are looking for people to lead our CRO and UX projects.
Our clients include Specsavers, Asda, Dr Martens, Honda, Pets at Home, People’s Postcode Lottery, Jurys Inn and more. Whether you have a background in CRO and A/B testing, User Research, UX Design, Ecommerce trading, Digital Marketing or Data analysis, if you want to gain experience working for a leading agency and super-charge your career then please don’t hesitate to apply.
Key responsibilities:
- Manage a team of CRO & UX specialists that offer end-to-end Optimisation & UX delivery across clients.
- Be the senior escalation point for your team and clients, with support from the senior leadership team.
- Oversee a portfolio of client accounts, providing guidance to the teams leading each account.
- Review client strategies, ensuring alignment with long-term client objectives.
- Be accountable for clients, determining potential threats and finding solutions.
- Lead annual, quarterly and monthly reviews for clients, communicating the success of optimisation programmes.
- Instil a culture of evidence-based approach to website optimisation throughout the team.
- Direct resource planning for your team, working with the Strategists to set deadlines and prioritise activity.
- Build relationships with wider agency teams such as PPC, SEO, Social, Affiliates, Analytics etc.
- Find areas for revenue growth and cross-sell opportunities.
- Organise and deliver training sessions for all members of the team.
- Analyse our proposition and work with your team to advance our services.
We are looking for:
The successful candidate will need to be able to manage a team and portfolio of clients, requiring the following skillsets:
- Comprehensive knowledge of CRO and UX, covering A/B-testing, personalisation and UX projects.
- Excellent communication skills, able to lead difficult client calls/meetings at short notice.
What we offer:
This is a permanent role. The team is based in our London office but operates under flexible working arrangements. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity: At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
CRO Manager in Manchester employer: Dentsu
Dentsu is an exceptional employer that champions creativity and innovation in the heart of London. With a strong commitment to inclusion and diversity, employees enjoy a supportive work culture that fosters professional growth through continuous learning opportunities. The hybrid working model allows for flexibility, making it an ideal environment for those looking to thrive in the dynamic field of influencer marketing while enjoying a comprehensive benefits package.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager in Manchester
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace CRO Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dentsu:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dentsu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dentsu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dentsu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
