Senior Director - Agile Transformation in London

MediaStrategy Director | Carat | London / Amsterdam | Perm | Hybrid Shape future-facing, “through-the-line” media strategies for global clients, turning audience insight and business intelligence into consistent, locally relevant plans.About CARATAs a global media buying agency, we put people at the centre of everything we do, identifying and optimising audiences to deliver client outcomes. We are experience designers, not simply media planners. We build winning experiences by going deeper into consumer empathy and further into the possibilities of what’s next in media and beyond. We pioneer in media, positively advocating for people, business and society in everything that we do.Purpose of the RoleThe Strategy Director will work within the Carat Global strategy team, supporting Strategy Partners and the Senior Strategy Partner on the global HEINEKEN account. You will act as a strategic partner to central brand and media teams, developing future-facing “through-the-line” communications strategy and plans, contribute to thought leadership, and shape best practices for a diverse range of local markets.Combining strategic craft, creative problem-solving, and commercial understanding, you will help elevate the role of through-the-line communications strategy and planning within HEINEKEN’s wider business agendas. You will bring together agency, client and market stakeholders to create cross-disciplinary solutions that improve consumer experiences and drive business value.What you’ll doBuild strong relationships with day-to-day global clients, helping them identify and understand the key issues facing their brandsDevelop high-quality through-the-line responses and guidance for strategic and initiative briefs, ensuring strong thinking, global coherence, and allow for appropriate local nuance.Advise central brand and Media teams, embedding best-in-class strategic and media-planning into global guidanceCollaborate closely with strategy and planning leaders in local markets to strengthen strategy, media planning and implementation.Apply audience insights and dentsu's through-the-line planning tools to develop business-outcome-focused strategies across the media ecosystem.Develop creative ideas, (media) partnerships, and innovations based on communications strategy, working across dentsu specialisms and teamsUse econometrics, business analytics, and campaign and competitive learnings to shape and refine implementation guidelinesContribute to client thought leadership that connects emerging media and marketing ideas with real-world commercial impactSupport wider Carat Global strategy initiatives across new business, product development and trainingHow you’ll succeedDeliver clear, compelling, through-the-line strategies and plans that turn consumer and business insight into actionable communications plansStrengthen Carat's role as a trusted strategic partner to global clients and their local marketsBring an informed perspective to client conversations and demonstrate the value of media within the integrated communications mix.Identify opportunities to use dentsu's capabilities and product pipeline to support client outcomes and incremental business growth.Share knowledge and proactively support strategic talent across accounts and markets.What you’ll bringEssential Skills:Deep knowledge of media and communications planning processes, including insight and planning toolsA proven ability to turn cultural, consumer, and business insights into effective communications strategiesStrong understanding of how media delivers business value and improves the consumer experienceDeep working knowledge of CCS or equivalent audience insight platforms and planning toolsExcellent verbal and written communication skills, with the ability to present strategic and innovative ideas clearlyExperience developing marketing and communications strategies for multi-market clientsThe ability to align agency, client, and partner stakeholders behind a strategy while accommodating local market nuancesExperience advising senior clients on the strategic direction and business value of their communicationsWhat we offerThis is a permanent role. The team is based in our London or Amsterdam Office on a hybrid working basis.At dentsu, we’ve built a benefits package that supports every chapter of your life. From company‑funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick‑pay policy, to wellbeing days, volunteering time, flexible bank‑holiday swaps and great everyday perks like retail discounts, gym access and tech schemes - we make it easier to live well, not just work well. Our employee‑led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you - your health, your family, your future. About DentsuDentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions.Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society.Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.Inclusion and DiversityAt Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.LI-Hybrid#LI-CARAT Location:LondonBrand:Global CaratTime Type:Full timeContract Type:PermanentSummaryLocation: LondonType: Full time