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For Companies At a Glance
- Tasks: Lead loyalty strategies and design customer engagement programmes for key clients.
- Company: Join Dentsu, a global leader in business transformation and creativity.
- Benefits: Great pay, private health insurance, 29+ days off, and flexible working hours.
- Other info: Embrace diversity and enjoy a supportive, inclusive work environment.
- Why this job: Make a real impact on customer strategies while collaborating with diverse teams.
- Qualifications: Experience in CRM, loyalty strategy, and data-driven marketing required.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a Senior Customer Strategist on a 6 month FTC to support key client programmes, with a strong focus on CRM, customer strategy and loyalty. This role sits within the Business Transformation (BX) practice, working at the intersection of strategy, data and experience. You will help shape and deliver customer-led growth strategies, translating insight into actionable CRM, loyalty and engagement programmes. This is a hands-on strategic role with high visibility across senior stakeholders and multidisciplinary teams.
What You’ll Be Doing
- Lead and deliver loyalty strategy workstreams across key clients, from proposition through to programme design
- Define and evolve loyalty frameworks, value exchange and engagement mechanics that drive retention and lifetime value
- Design end-to-end customer journeys and lifecycle programmes with loyalty at the core
- Translate customer insight, data and commercial objectives into clear loyalty and CRM strategies
- Ensure all strategies and programmes are grounded in compliance, privacy and GDPR best practice, balancing personalisation with trust
- Support development of customer value propositions and personalisation approaches
- Work closely with data, media and creative teams to ensure joined-up activation
- Contribute to client presentations, strategic outputs and thought leadership
- Support new business pitches and business development activity, with a strong loyalty lens
- Bring a clear and current view on loyalty best practice, innovation and evolving regulation
What We’re Looking For
- Strong experience in customer strategy, CRM and loyalty
- Proven track record in loyalty strategy and lifecycle design
- Ability to move from insight to strategy to activation
- Confident working with data to identify opportunities and shape recommendations
- Strong understanding of omnichannel customer journeys and personalisation
- Experience advising and influencing senior stakeholders
- Comfortable working in a matrixed, collaborative environment
Key Expertise Required
- CRM strategy & execution
- Customer lifecycle & journey design
- Loyalty programmes & engagement models
- Segmentation and audience strategy
- Data-led marketing and measurement
A Few Of The Benefits
- You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University
- 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
- We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
- You'll have a hybrid working schedule, with flexible start/end hours
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
About Dentsu
Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society. Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.
Senior Customer Strategist (Loyalty, CRM & Customer Strategy) 6 Month FTC in London employer: Dentsu
Contact Detail:
Dentsu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Customer Strategist (Loyalty, CRM & Customer Strategy) 6 Month FTC in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for those interviews! Research the company and its culture, especially their approach to customer strategy and loyalty. We want you to walk in feeling confident and ready to impress with your insights.
✨Tip Number 3
Showcase your skills! Bring along examples of your previous work in CRM and loyalty strategies. We love seeing how you’ve turned insights into action, so don’t hold back on sharing your successes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate candidates who are eager to make an impact in customer strategy.
We think you need these skills to ace Senior Customer Strategist (Loyalty, CRM & Customer Strategy) 6 Month FTC in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Customer Strategist role. Highlight your experience in CRM, loyalty, and customer strategy, and show us how you can bring value to our team.
Showcase Your Data Skills: Since this role involves working with data to shape strategies, don’t forget to mention any relevant experience you have. We want to see how you’ve used data to drive customer engagement and loyalty in the past.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and structure your thoughts logically. We appreciate a well-organised application that gets straight to the point!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Dentsu
✨Know Your Customer Strategy Inside Out
Make sure you brush up on the latest trends in CRM and loyalty strategies. Be ready to discuss how you've successfully implemented these strategies in the past, and think about specific examples that showcase your ability to translate customer insights into actionable plans.
✨Showcase Your Data Savvy
Since this role involves working closely with data, be prepared to talk about how you've used data to identify opportunities and shape recommendations. Bring examples of how you've designed customer journeys or loyalty programmes based on data-driven insights.
✨Engage with Stakeholders
This position requires influencing senior stakeholders, so practice articulating your ideas clearly and confidently. Think about how you can demonstrate your experience in collaborating with multidisciplinary teams and how you’ve navigated complex environments in the past.
✨Stay Current on Compliance and Best Practices
Familiarise yourself with GDPR and privacy best practices, as well as the latest innovations in loyalty programmes. Be ready to discuss how you balance personalisation with trust, and how you ensure compliance in your strategies.