Senior Creative in London

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

Purpose of the Role

Leads and directs the agency creative output within the squad, translating Adobe Studio strategy and direction into clear, compelling creative ideas and driving their development into high-quality work. AI is a core part of how this role operates day to day: from how ideas are conceived and developed to how creative workflows are structured and scaled. Alongside this, plays an active role in shaping the broader business relationship with Adobe, contributing strategic thinking and maintaining a view on the bigger picture beyond the immediate brief.

This squad produces work for creative professionals and content creators: designers, photographers, filmmakers and digital makers who use Adobe tools as the foundation of their practice. This audience is highly discerning and will immediately identify work that feels derivative, safe or behind the curve. The Creative Lead must operate at their level, not beneath it. This is a critical and unforgiving audience and the standard of work must reflect that.

What you’ll do

• Key Partnerships
• Adobe Studio Associate Creative Director: This is the most important creative relationship on the account. The Creative Lead and their Adobe Studio counterpart operate as a genuine creative partnership, not a briefing chain. They should function as a unified creative voice within the squad, sharing ownership of the quality and direction of the work. This means consistent, substantive creative dialogue throughout the life of every brief: aligning on strategy, developing ideas in close collaboration, pushing the work together through reviews and building the kind of creative trust that allows the partnership to move with confidence and speed. The strength of this relationship directly reflects the quality of what the squad produces.
• Owns
• Creative leadership of the agency squad and its output
• Direction and progression of creative work from concept through to final delivery
• Development of creative territories and executional routes within the squad
• Creative decision-making during ideation and concept development within agreed brand guardrails
• Ensuring creative outputs align to approved strategy, direction and client intent
• Accountability for the quality and consistency of all work leaving the squad
• Growth and development of the squad's creative talent, ensuring individuals are actively nurtured and progressing
• Driving an AI-native approach across the squad: embedding AI tools into everyday creative workflows, encouraging experimentation and ensuring the team is consistently pushing the boundaries of what the technology can do
• Contributing to the broader business relationship with Adobe: offering strategic creative guidance, maintaining awareness of wider business priorities and ensuring creative thinking is always connected to commercial context

Key Moments

• Interpreting briefs and Studio direction into executable creative routes
• Leading squad ideation and shaping creative responses within the squad
• Developing, evolving and refining creative work with designers and copywriters
• Leading creative reviews on the agency side (ideas and work in progress) to ensure quality and alignment
• Preparing work for client review and approval, aligning with Adobe partners and escalating where needed
• Actively coaching and developing squad members, maintaining a clear separation between creative leadership and creative execution
• Engaging with Adobe stakeholders beyond the brief: contributing to strategic conversations, demonstrating an understanding of business priorities and building a relationship that goes beyond day-to-day delivery

What you’ll bring

The strongest candidate will be someone the audience would consider a peer, not someone marketing at them. They have an evident, distinctive creative voice. They are not interested in what was trending six months ago. They understand that creative professionals want to be challenged and inspired, not reassured. They are as comfortable in the world of social and content as they are in a traditional creative review. They use AI the way the best creatives have always used new tools: with curiosity, with rigor and with a constant desire to find out what it can do that no one has done yet. When they walk into a review, the work on the wall should make people sit up. That is the standard this squad is expected to set.

Essential Skills

• Exceptional visual creative thinking: this is a role for someone who builds ideas through imagery, composition and visual language as much as through words. The ability to conceive and direct ideas that are genuinely stunning is essential
• Cultural authority: a genuine, current point of view on where design culture, visual trends and creative practice are heading. The work produced by this squad should feel ahead of where the industry is, not reactive to where it has been
• Deep fluency in social and content: this audience lives on social platforms and engages with content constantly. The Creative Lead must understand how ideas travel in that environment, what earns attention from creators and how craft and culture intersect in the content they consume. This is not peripheral knowledge; it is central to how this squad needs to think
• A strategic creative mind: beyond executional direction, this role requires someone who understands the positioning of products like Adobe Firefly within the market and who has a clear view on where AI creativity is going and what that means for this audience
• An AI-native way of working: AI tools are not something this person turns to occasionally. They are embedded into how ideas are developed, how visual directions are explored and how work is made every day. This person is already operating this way and is actively and continuously pushing what AI can produce creatively. Given this squad's focus on products like Adobe Firefly, they must also be able to speak and direct from a position of genuine authority on AI creativity. A portfolio with significant AI integration is expected
• International fluency: experience producing creative work that travels across cultures and markets, with an understanding of how to adapt visual and conceptual approaches for different geographies and communities
• A hands-on approach: whilst creative leadership is the primary function, the ability to get on the tools when volumes require it is part of the role

What we offer

This is a permanent role. The team is based from our London office on a hybrid working basis. At dentsu, we’ve built a benefits package that supports every chapter of your life. From company‑funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick‑pay policy, to wellbeing days, volunteering time, flexible bank‑holiday swaps and great everyday perks like retail discounts, gym access and tech schemes - we make it easier to live well, not just work well. Our employee‑led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you - your health, your family, your future.

About Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society. Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.