At a Glance
- Tasks: Drive player growth through high-performance marketing campaigns and insightful analytics.
- Company: Join Dentsu, a global leader in innovative gaming marketing strategies.
- Benefits: Enjoy a competitive salary, flexible working, and a tailored benefits package.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Make an impact in the gaming industry while collaborating with top brands like Roblox and Sony.
- Qualifications: Experience in paid media and performance marketing, ideally within gaming or entertainment.
The predicted salary is between 58500 - 71500 £ per year.
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
dentsu Gaming is a division of dentsu group, leveraging its deep cultural understanding and history of innovation to create impactful gaming marketing and media strategies. With a global network and strategic partnerships with industry giants like Roblox, Sony, Nintendo, Namco Bandai, Overwolf, and Anzu, dentsu Gaming helps brands authentically engage with the gaming community. Their expertise spans in-game advertising, branded integrations, and the development of original games, positioning them as leaders in the rapidly evolving gaming industry, as well as pioneers in media.
Purpose of the Role
dentsu Gaming is looking for a performance-focused, data-fluent media specialist to drive player growth across our gaming client portfolio. You will plan and oversee high-performance campaigns while building the dashboards and insights that sharpen every stage of the player journey, from awareness to acquisition and retention. Working within the media team of dentsu Gaming, you will be the connective tissue between campaign execution and strategic decision-making, helping clients and media teams monitor the full customer journey, the creatives, and the audience segments, then turning what you find into sharper strategy. This is a growth-focused media role centered on paid media and user acquisition, with CRM and organic in the mix. If you come from a strong performance or paid social background and want to apply that craft in gaming and entertainment, we want to hear from you.
Key Responsibilities
- Analytics and Performance Reporting: Build and manage dashboards tracking the metrics that matter (CPI, ROAS, LTV, retention) across channel, audience, and market. Bring organic and paid media data together into a single, unified dashboard environment that gives the client one clear view of performance. Use BI and visualisation tools to surface insights that guide investment decisions and land in client-ready reporting.
- Campaign Tracking and Measurement: Own the measurement setup so the data is trustworthy end to end. Ensure campaigns are tracked correctly in CM360 and GA4, and that tagging is implemented properly on the website, so every metric ties back to real player behaviour and every optimisation rests on solid data.
- Paid Media and Player Growth: Bring your strategic insight to the media team and make it clear and actionable. Advise on budget allocation across social (Meta, TikTok, Google), programmatic media, and the wider paid ecosystem. Define testing roadmaps, scaling approaches, and channel mix for both launches and live titles.
- Live Ops and Lifecycle Campaigns: Go beyond the launch. Design and oversee campaigns for post-release content, live events, churn prevention, and winback, keeping players engaged and re-engaged across the life of a title.
- Creative Testing and Optimisation: Design and run A/B tests at scale across creatives, formats, and messaging. Handle creative uploading and trafficking, partner with Creative teams to ensure assets meet platform requirements and convert, and build a culture of rapid, data-informed iteration.
- Audience and Competitor Analysis: Monitor audience behaviour and competitor activity, spot emerging signals across the gaming landscape, and turn them into segmentation frameworks and clear recommendations on who to target and how.
- Client Recommendations and Cross-Functional Collaboration: Turn the insights you gather into clear, confident advice for the client on what is working, what to shift, and where the next opportunity is. Act as the bridge between Analytics, Creative, Media, and Account teams, support pitches and strategic presentations with data-driven insight, and help maintain partner relationships that unlock testing opportunities for the wider team.
Qualifications + Skills
- Several years in paid media, performance marketing, or campaign analytics
- Proven track record across multi-channel paid campaigns, ideally including paid social and programmatic
- Strong analytical instincts, comfortable in dashboards and BI tools, and able to turn data into recommendations
- Hands-on experience with campaign tracking and measurement (CM360, GA4, tagging and website implementation)
- Direct experience in gaming or entertainment is essential
- Experience with global or multi-market campaigns
- Desirable: mobile UA exposure and familiarity with MMPs (AppsFlyer, Adjust, or Singular); live ops or lifecycle marketing experience; programmatic or marketing mix modelling exposure
What we offer
This is a permanent role. The team is based in our London office but operates under flexible working arrangements. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Marketing Manager – Player Acquisition, Gaming in London employer: Dentsu
Dentsu is an exceptional employer that champions creativity and innovation in the heart of London. With a strong commitment to inclusion and diversity, employees enjoy a supportive work culture that fosters professional growth through continuous learning opportunities. The hybrid working model allows for flexibility, making it an ideal environment for those looking to thrive in the dynamic field of influencer marketing while enjoying a comprehensive benefits package.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager – Player Acquisition, Gaming in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dentsu and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dentsu. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager – Player Acquisition, Gaming in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dentsu:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dentsu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dentsu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dentsu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
