At a Glance
- Tasks: Lead digital media strategies and partnerships across EMEA for impactful campaigns.
- Company: Join Dentsu, a global leader in integrated growth and transformation.
- Benefits: Enjoy a competitive salary, flexible working, and a tailored benefits package.
- Other info: Embrace diversity and enjoy excellent career growth opportunities in a dynamic environment.
- Why this job: Make a real impact in digital media while collaborating with diverse teams.
- Qualifications: Experience in digital media and strong stakeholder management skills required.
The predicted salary is between 43200 - 72000 £ per year.
The Digital Lead, supported by a Digital Manager, will bring strong Digital Media expertise to lead and develop the Digital Media Roadmap, partnerships and digital activation with a performance-driven approach as part of the Media Team supporting Shiseido.
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Purpose of the Role: The Digital Lead is responsible for driving governance, performance, and strategic excellence of central digital media across the EMEA region. The role ensures strong alignment between central and local markets by establishing clear frameworks, standards, and ways of working that enable consistency, transparency, and best-in-class execution.
A key pillar of the role is the ownership and oversight of Digital Joint Business Plans (JBPs), including strategic agreements, budget forecasting, performance tracking, and business reviews. The Digital Lead also owns and continuously evolves the Digital Media and JBP Roadmaps, ensuring alignment with regional priorities and competitive dynamics.
In parallel, the role safeguards operational excellence in EMEA central digital buying — ensuring high-quality campaign setup, optimized trading practices, compliance with brand safety and viewability standards, and strong partnerships with third-party verification providers. The Digital Lead acts as the escalation point for digital execution and service-related topics, oversees reporting governance and dashboard accuracy, ensures proper finance processes from the Paris hub, and drives the adoption of acceleration learnings, digital insights, and innovation frameworks across markets to continuously elevate regional digital maturity.
Responsibilities:
- Provide digital media expertise for the central client
- Manage and develop Digital Manager and Trading teams
- Ensure high-quality setup and execution of central digital campaigns
- Oversee Digital JBPs, including agreements, budget forecasting, and business reviews
- Own and update the Digital Media Roadmap/ JBP Roadmap
- Contribute to Competitive reviews, regional annual guidelines
- Supervise Archie dashboard accuracy, taxonomy, and technical oversight
- Act as escalation point for digital execution and service evaluation topics
- Ensure application of brand safety and viewability standards across central campaigns and manage partnerships with third-party verification providers
- Ensure incident management and tracking
- Oversee finance processes from the Paris hub
- Drive application and adoption of acceleration learnings, digital insights, and innovation across markets
Qualifications:
- Experience in digital media, performance marketing, media strategy, or digital transformation, ideally within regional or central organizations demonstrated at a senior level
- Strong stakeholder management and influencing skills, with the ability to engage and challenge senior regional and global leadership
- Excellent communication skills
- Proven track record of driving digital governance and media excellence across multiple EMEA markets
- Deep expertise in digital buying ecosystems, including programmatic, paid media, brand safety, viewability standards, and third-party verification frameworks
- Strong experience owning and negotiating Joint Business Plans (JBPs), managing strategic media partnerships, and leading commercial and performance reviews
- Demonstrated experience overseeing significant media investments, budget forecasting, financial governance, and regional performance tracking
- Experience defining, implementing, and enforcing digital guidelines, frameworks, and operational standards across markets
- Solid understanding of digital measurement ecosystems, reporting governance, dashboard oversight, and data taxonomy accuracy
- Proven leadership experience managing and developing Digital Managers, Trading teams, or cross-functional digital specialists
- Strategic thinker with a strong hands-on mindset: comfortable preparing, reviewing, and signing off key presentations, executive materials, and business reviews, ensuring high-quality and detail-oriented outputs
- Ability to balance long-term roadmap ownership with day-to-day operational excellence and act as a senior escalation point when required
- Fluent in English; additional European languages are a plus
What we offer: This is a permanent role. The team is based in our London office but operates under flexible working arrangements. The team are currently in the office twice a week. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity: At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Digital Lead in London employer: Dentsu
Dentsu is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and collaboration thrive. With a strong commitment to employee growth, Dentsu provides tailored benefits and flexible working arrangements, ensuring a healthy work-life balance while fostering a culture of diversity and inclusion. As part of a global network, employees have the opportunity to engage with leading brands and drive impactful digital transformation across the EMEA region.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Lead in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital media space, especially those who might have insights into Dentsu or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by diving deep into Dentsu’s recent projects and campaigns. Show us you’re not just familiar with the company but genuinely excited about how you can contribute to their Digital Media Roadmap.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email to express your appreciation and reiterate your enthusiasm for the role. It keeps you fresh in our minds!
✨Tip Number 4
Check out our website for any upcoming events or webinars. Engaging with us through these platforms can give you a leg up and show your commitment to understanding the digital landscape we operate in.
We think you need these skills to ace Digital Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Digital Lead role. Highlight your digital media expertise and any relevant achievements that showcase your performance-driven approach.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've driven digital governance and media excellence in previous positions, and don’t forget to show your passion for digital transformation!
Showcase Your Leadership Skills:Since this role involves managing teams, be sure to highlight your leadership experience. Talk about how you've developed and supported teams in the past, and how you can bring that same energy to our Digital Manager and Trading teams.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us that you’re serious about joining our team at Dentsu!
How to prepare for a job interview at Dentsu
✨Know Your Digital Media Inside Out
Make sure you brush up on your digital media expertise before the interview. Understand the latest trends in performance marketing, programmatic buying, and brand safety standards. Being able to discuss these topics confidently will show that you're not just familiar with the basics but are genuinely passionate about the field.
✨Showcase Your Stakeholder Management Skills
Prepare examples of how you've successfully managed and influenced stakeholders in previous roles. Dentsu values strong communication and relationship-building skills, so be ready to share specific instances where you’ve engaged senior leadership or navigated complex team dynamics.
✨Demonstrate Your Strategic Thinking
Think about how you can balance long-term strategic goals with day-to-day operations. Be prepared to discuss how you've previously developed and executed digital roadmaps or Joint Business Plans (JBPs). This will highlight your ability to think critically and act decisively in a fast-paced environment.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to digital execution or campaign management. Practise articulating your thought process and decision-making strategies. This will help you convey your hands-on mindset and operational excellence, which are crucial for the Digital Lead role.
