At a Glance
- Tasks: Lead Salesforce campaign platform projects from design to deployment and optimisation.
- Company: Join Dentsu, a global leader in marketing transformation and innovation.
- Benefits: Enjoy flexible benefits, 25 days leave, and tailored health support.
- Other info: Embrace diversity and enjoy a hybrid working environment in London.
- Why this job: Make an impact by shaping cutting-edge marketing solutions for top brands.
- Qualifications: Expertise in Salesforce Marketing Cloud and strong problem-solving skills required.
The predicted salary is between 72000 - 88000 £ per year.
The Campaign Platform Architect is responsible for leading Salesforce campaign platform implementation projects through the full development lifecycle. Acting as the solution lead, this role takes ownership of architecture, solution design, development, testing, deployment and ongoing optimisation of campaign platforms. The role serves as the technical subject matter expert for Salesforce Marketing Cloud and related campaign technologies, while also providing strategic consultancy across integrated customer engagement, data and marketing ecosystems.
The purpose of this role is to take campaign platform implementation projects for Adobe Campaign, Redpoint or Unica through the entire development life cycle. This role will work as the solution lead and will be directly involved in the architecture, solution design, development, testing and deployment of the campaign platform. This role serves not only as the technical subject matter expert for the given platform, but also as a consultant on projects involving multiple technologies and components.
Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in over 145 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions. Our business transformation mindset, combined with a focus on experience transformation, drives sustainable growth for brands, people, and society. Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.
Role Overview: The Campaign Platform Architect is responsible for leading Salesforce Marketing Cloud implementation and transformation projects throughout the full delivery lifecycle, from discovery and requirements gathering through architecture, configuration, integration, testing, deployment, and transition into production. This role combines strategic consultancy with hands-on platform expertise, ensuring that solutions are scalable, secure, supportable, and aligned with clients’ business and marketing objectives. The Campaign Platform Architect works closely with clients, business stakeholders, delivery leads, developers, consultants, data teams, and other technology specialists. The role translates business and campaign requirements into effective technical solutions while providing technical direction, governance, and quality oversight across project teams. The role will also contribute to the development of the SFMC platform capability by defining best practices, creating reusable assets, supporting colleagues, and helping clients become more self-sufficient.
Key Responsibilities:
- Lead the architecture and solution design of Salesforce Marketing Cloud implementations, enhancements, migrations, and transformation programmes.
- Translate business, marketing, campaign, data, security, and operational requirements into scalable SFMC solution designs.
- Produce clear architecture documentation, including solution designs, data models, integration designs, data-flow diagrams, security models, environment strategies, and deployment approaches.
- Provide strategic consultancy on SFMC platform and data use, advising clients on how to evolve their marketing architecture and workflows to maximise efficiency and effectiveness.
- Support business growth by improving efficiency, enhancing reusable components, and identifying opportunities for expanding technical services within existing and new client relationships.
- Ensure the team stays ahead of evolving platform features and best practices.
- Ensure SFMC solutions align with the client’s broader marketing technology architecture, enterprise standards, and strategic roadmap.
- Plan and facilitate client discovery, requirements gathering, solution design, onboarding, governance, and technical working sessions.
- Identify and manage technical risks and cross-platform dependencies, providing clear mitigation plans and governance oversight.
- Resolve escalated technical issues.
- Support clients in becoming self-sufficient, by upholding highest standard of technical documentation and knowledge-sharing.
Required Skills and Experience:
- Deep expertise in Salesforce Marketing Cloud, supported by practical experience designing, configuring, integrating, and delivering enterprise-scale solutions.
- Strong hands-on knowledge of core SFMC capabilities, including Journey Builder, Contact Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, and platform APIs.
- Experience designing SFMC data models, subscriber-management approaches, consent and preference solutions, and automated campaign workflows.
- Working knowledge of SQL and experience with SFMC scripting technologies such as AMPscript and Server-Side JavaScript.
- Proven experience leading multiple SFMC implementation, migration, integration, or transformation projects through the full delivery lifecycle.
- Demonstrable experience planning and leading discovery, requirements gathering, solution design, governance, and technical workshops.
- Ability to translate business and marketing requirements into functional requirements, technical designs, user stories, implementation plans, and acceptance criteria.
- Experience integrating SFMC with CRM platforms, CDPs, data warehouses, customer databases, APIs, and enterprise data pipelines.
- Strong understanding of data architecture, integration patterns, identity, consent, preferences, segmentation, personalisation, and campaign execution.
- Experience providing technical leadership and quality oversight to developers, consultants, and multidisciplinary delivery teams.
- Experience managing technical risks, dependencies, design decisions, and stakeholder expectations across complex projects.
- Ability to communicate technical concepts clearly to senior stakeholders and non-technical audiences.
- Ability to operate across multiple clients, projects, teams, and priorities.
- Strong analytical and problem-solving skills, with the ability to convert complex information into concise recommendations and decisions.
- A strong focus on solution quality, documentation, operational supportability, and measurable client outcomes.
What we offer:
This is a permanent role. The team is based from our London office on a hybrid working basis. As well as a competitive salary, the candidate will enjoy a benefits package that they can tailor to their needs which includes company-funded private medical insurance, virtual GP access, and an employee assistance programme. Enjoy 25 days of annual leave plus extra days for your birthday, wellbeing, and volunteering. From discounted gym memberships and retail perks to electric car leasing and travel insurance, dentsu empowers you to thrive both at work and in life.
Inclusion and Diversity:
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We are a Disability Confident scheme user. If you consider yourself to have a disability and meet the essential criteria for the role, you will be guaranteed an interview. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Campaign Platform Architect in London employer: Dentsu
Dentsu Sports International is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the global sports industry. With a strong commitment to diversity and inclusion, employees are empowered to bring their authentic selves to work while enjoying flexible working arrangements. The company provides ample opportunities for professional growth and development, making it an ideal place for those looking to make a meaningful impact in commercial sales across EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Platform Architect in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dentsu and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Campaign Platform Architect in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dentsu:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dentsu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dentsu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dentsu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
