At a Glance
- Tasks: Lead marketing effectiveness through data analysis and innovative methodologies.
- Company: Join Dentsu, a global leader in integrated growth and transformation.
- Benefits: Flexible working, competitive salary, and a tailored benefits package.
- Other info: Diverse and inclusive workplace with opportunities for career growth.
- Why this job: Make a real impact on marketing strategies and business outcomes.
- Qualifications: Strong understanding of marketing effectiveness and excellent communication skills.
The predicted salary is between 58500 - 71500 £ per year.
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
We are hiring for a Marketing Science Director to be based out of our Manchester offices.
Purpose of the Role
As Marketing Science Director you’ll specialise in incrementality measurement through either Marketing Mix Modelling or incrementality experiments, playing a pivotal role in assessing the true impact of our marketing efforts on driving business outcomes. You will be part of a team that takes statistical robustness seriously in the design of models and tests BUT we hope you can take the complex and explain it simply. Working closely with cross-functional teams, you will develop methodologies, analyse results, and provide actionable insights to inform strategic decision-making. The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Insights and measurement discipline in the market and liaising with clients to ensure an integrated response to marketing objectives.
Key Responsibilities
- Delivery of the full range of our products and services for our clients to improve their marketing effectiveness through the usage of MMM, Attribution reporting, experimentation & incrementality testing and bespoke media analytics.
- Line manager for more junior analysts acting as a coach and mentor across the matrix management structure we utilise in data science.
- Ensure the team of analysts deliver robust, accurate and timely results that build client trust in the decisions we recommend.
- Act as the client lead for medium to large sized projects, ensuring high quality deliveries and effective communication with all internal and external stakeholders.
- Create and present compelling stories informed by our data work for all stakeholders.
- Creation of measurement frameworks and strategies.
Key Skills
- Core understanding of the requirements, limitations & value of marketing effectiveness services such as MMM, Attribution, experimentation and Incrementality testing.
- Excellent communication skills and the ability to work across multiple diverse teams.
- Project management for such activities to ensure the client deliverables are of high quality and delivered on time.
- Ability to execute our core services independently and the ability to guide and train more junior team members.
- Core statistical knowledge.
- Core understanding of how marketing can contribute to business success and strong understanding of marketing theory.
What we offer
This is a permanent role. The team is based in our Manchester office primarily but operates under flexible working arrangements. The team are currently in the office every Tuesday and Thursday. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location: Manchester - Bonded Warehouse
Brand: Dentsu Data Labs
Time Type: Full time
Contract Type: Permanent
Marketing Science Director in Leeds employer: Dentsu
Dentsu is an exceptional employer that champions creativity and innovation in the heart of London. With a strong commitment to inclusion and diversity, employees enjoy a supportive work culture that fosters professional growth through continuous learning opportunities. The hybrid working model allows for flexibility, making it an ideal environment for those looking to thrive in the dynamic field of influencer marketing while enjoying a comprehensive benefits package.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Science Director in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dentsu and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dentsu. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Science Director in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dentsu:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dentsu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dentsu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dentsu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
