At a Glance
- Tasks: Lead global publishing strategy for exciting game titles and enhance player engagement.
- Company: Join Dentsu, a global leader in gaming marketing and media strategies.
- Benefits: Enjoy a competitive salary, flexible working, and a tailored benefits package.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Shape the future of gaming and connect with a vibrant community of creators.
- Qualifications: Experience in global publishing and a passion for games and entertainment.
The predicted salary is between 50000 - 70000 £ per year.
Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
dentsu Gaming is a division of dentsu group that leverages its deep cultural understanding and history of innovation to create impactful gaming marketing and media strategies. With a global network and strategic partnerships with industry giants such as Roblox, Sony, Nintendo, Namco Bandai, Overwolf and Anzu, dentsu Gaming helps brands authentically engage with the gaming community. Their expertise spans in‑game advertising, branded integrations and the development of original games, positioning them as leaders in the rapidly evolving gaming industry.
Purpose of the Role: Dentsu Gaming is seeking a Global Publishing Lead to define and operationalize the publishing strategy for Dentsu‑developed game titles as well as partner games across our global network. This senior individual contributor role shapes how games launch, grow and sustain long‑term player engagement – transforming both Dentsu originals and partner IP into enduring entertainment brands.
Responsibilities:
- You will lead global publishing strategy across marketing, community, content, lifecycle and go‑to‑market planning.
- You will connect brand marketing, performance media, CRM, creators, events and LiveOps into one coherent publishing system that enhances player experience, strengthens loyalty and supports commercial performance.
- In addition to working closely with development, media, creative and analytics teams, you will manage high‑value external relationships with platforms, publishers and technology partners on behalf of Dentsu and partner titles.
Key Responsibilities
- Publishing Strategy & Franchise Growth: Define a multi‑year publishing strategy for Dentsu’s game portfolio and partner titles and establish how publishing supports awareness, acquisition, community, engagement, retention and monetisation.
- Global Launch & Lifestyle Execution: Lead global go‑to‑market planning for Dentsu‑built and partner games, including marketing, PR, community, creators and platform coordination, and build lifecycle plans that guide game sales, seasonal beats, content updates, promotions and live‑ops programming.
- Community Creator & Ecosystem Integration: Develop always‑on community and creator strategies that sustain momentum long after launch, including building programs that encourage UGC, fandom, creator collaboration and native content across game platforms.
- Performance, Insights & Optimisation: Set KPIs for awareness, engagement, sentiment, retention and monetisation for Dentsu originals and partner titles and lead structured experimentation across creative, audience segmentation, channels and live‑ops incentives.
- Partnership & External Relations: Manage relationships with platforms, co‑publishers, distributors and media partners on behalf of Dentsu and its partner games and leverage Dentsu’s global network and strategic alliances.
- Cross Functional Leadership: Drive alignment across creative, media, analytics, product, commerce, PR and community teams – without direct people management – and establish global operating rhythms for launch planning, content updates and cross‑market collaboration.
Qualifications & Skills
- Substantial experience in global publishing, franchise management or product marketing across games or entertainment IP.
- Experienced in launching and scaling digital products (games, apps, entertainment) with a deep understanding of AAA, F2P, live service cross‑platform or mobile ecosystems.
- Expertise in go‑to‑market, lifecycle marketing, community development and platform partnerships.
- Skilled at leading global initiatives without direct line management.
- Familiarity with live‑ops frameworks, economy health indicators and player lifecycle analytics.
- Ability to travel up to 30% for launches, events, capture sessions and global planning.
What we offer
This is a permanent role. The team is based in our London office but operates under flexible working arrangements. In addition to a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status or any other protected characteristic. We recognise the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect, confidentiality and an inclusive and accessible experience.
Location: London
Brand: Dentsu Solutions
Time Type: Full time
Contract Type: Permanent
Global Publishing Lead employer: Dentsu
Dentsu is an exceptional employer that champions innovation and creativity within the gaming industry, offering a dynamic work culture in the heart of London. Employees benefit from flexible working arrangements, a competitive salary, and a tailored benefits package, all while being part of a diverse team that values inclusion and personal growth. With opportunities to lead global initiatives and collaborate with industry giants, Dentsu provides a meaningful and rewarding environment for those looking to make a significant impact in gaming marketing and media strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Global Publishing Lead
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Global Publishing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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How to prepare for a job interview at Dentsu
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Dentsu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
