At a Glance
- Tasks: Lead dynamic creative campaigns and optimise personalised advertising strategies.
- Company: Join Dentsu, a global leader in integrated growth and transformation since 1901.
- Benefits: Enjoy a full-time role with opportunities for professional development and collaboration.
- Why this job: Be part of a creative team driving impactful campaigns that shape brands and society.
- Qualifications: Previous Programmatic or DCO experience is essential, ideally at Manager level.
- Other info: This role is based in Edinburgh and offers a chance to work with top-tier clients.
The predicted salary is between 42000 - 84000 £ per year.
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Dynamic Creative Account Manager, Edinburgh
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Client:
Location:
Edinburgh, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
8749253af38b
Job Views:
27
Posted:
19.08.2025
Expiry Date:
03.10.2025
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Job Description:
Introduction
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
We’re hiring a Dynamic Creative Manager to work from our office in London.
Role Purpose
The Dynamic Creative Manager will be responsible for developing and leading DCO strategy, set-up and optimisation of all personalised advertising and marketing. The Manager will establish a proven track record of delivering high level strategic thinking, in-depth campaign analysis of creative performance and effective, incremental testing for dynamic creative campaigns to ensure year-on-year client growth. They will proactively orchestrate a team of DCO specialists, both in individual performance development and guidance, whilst also managing the overarching strategic roadmap and overseeing production and delivery of outputs across all Dynamic Creative campaigns to a high standard and with the guidance of seniors and directors. The Manager will have a proven track record of winning new business and will lead on in-person and virtual pitches, presentations, and workshops with clients. They will report into the Dynamic Creative Director.
Key Responsibilities
- Lead and provide day to day briefing, strategy, activation, and optimisation/automation of dynamic creative (DCO) campaigns.
- Define the role of personalisation across addressable channels via data signals to drive performance.
- Exercise critical thinking and analysis to develop robust strategic planning and processes for all account-related responsibilities across data-driven dynamic creative campaigns.
- Lead on new business opportunities and orchestrate workshops with multiple stakeholders.
- Lead collaboration and relationships with all key stakeholders and partners on dynamic creative projects, including internal teams and external agencies, ensuring outputs are met accordingly to project timelines, and agreed objectives and purpose.
- Ensure QA is maintained and be the person-of-contact for roadmapping, launch and activation, with overall responsibility for activation checks and timely status reports to client for dynamic creative clients.
- Maintain and nurture client relationships.
- Responsible for drafting proposals and scopes of works as well as financial onboarding, forecasting, and billing per account.
- Responsible for line management of team members with professional guidance and clear objectives to enable confidence and success for individuals.
Skills/Qualifications
- Previous Programmatic or DCO experience is essential, preferably at Manager level.
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Dynamic Creative Account Manager employer: Dentsu
Contact Detail:
Dentsu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Dynamic Creative Account Manager
✨Tip Number 1
Familiarise yourself with the latest trends in dynamic creative optimisation (DCO) and programmatic advertising. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who work at Dentsu or similar companies. Attend relevant events or webinars to make connections and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific examples of successful dynamic creative campaigns you've managed or contributed to. Highlight your strategic thinking and how you’ve driven performance through personalisation in past roles.
✨Tip Number 4
Showcase your leadership skills by discussing how you've previously managed teams or projects. Be ready to explain your approach to mentoring team members and ensuring high-quality outputs in a fast-paced environment.
We think you need these skills to ace Dynamic Creative Account Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Dynamic Creative Account Manager position. Tailor your application to highlight relevant experience in programmatic or DCO campaigns.
Craft a Compelling CV: Your CV should clearly showcase your previous experience in managing dynamic creative campaigns, including any specific achievements or metrics that demonstrate your success in this area. Use bullet points for clarity.
Write a Tailored Cover Letter: In your cover letter, express your passion for the role and the company. Highlight your strategic thinking skills and provide examples of how you've successfully led teams or projects in the past, particularly in dynamic creative settings.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for the role.
How to prepare for a job interview at Dentsu
✨Showcase Your Strategic Thinking
As a Dynamic Creative Account Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of past campaigns where your strategic planning led to successful outcomes. Be ready to discuss how you analyse creative performance and optimise campaigns.
✨Highlight Your Leadership Skills
This role involves leading a team of DCO specialists, so it's crucial to showcase your leadership experience. Share specific instances where you've guided a team or managed projects, focusing on how you fostered collaboration and achieved results.
✨Understand Personalisation in Advertising
Personalisation is key in dynamic creative campaigns. Brush up on the latest trends and technologies in personalised advertising. Be prepared to discuss how you would define and implement personalisation strategies using data signals to drive performance.
✨Prepare for Client Interaction Scenarios
Since you'll be leading pitches and workshops, practice your presentation skills. Think about how you would engage clients and stakeholders during these sessions. Prepare to discuss how you maintain and nurture client relationships effectively.