At a Glance
- Tasks: Create innovative social media solutions that drive client success and engagement.
- Company: Join a dynamic team at Dentsu, a leader in marketing solutions.
- Benefits: Enjoy a competitive salary, flexible working, and a tailored benefits package.
- Other info: Embrace diversity and inclusion in a collaborative work environment.
- Why this job: Make an impact by shaping the future of social media strategies.
- Qualifications: Expertise in paid social planning and a passion for creative solutions.
The predicted salary is between 60000 - 75000 £ per year.
The Social Solutions Lead will be responsible for building market-leading social media solutions that combine platform expertise, audience understanding, creative thinking, measurement rigour, while being commercially astute. This role will lead the creation of an end-to-end social solutions framework across all key platforms, designed to optimise audiences, creative and business outcomes. It will also be responsible for ensuring social is fully connected into omni-channel planning and for developing solutions that capitalise on the relationship between social activity and search performance. The role will focus on turning dentsu's proprietary assets, partner opportunities and platform capabilities into compelling, scalable products and ways of working that create a clear dentsu difference for clients. The successful candidate will need to be deeply fluent in planning, buying, optimisation and measurement across paid social, while also understanding how social fits within the wider media ecosystem and where it can work in combination with video, display and search.
Responsibilities:
- Create distinctive, market-leading social solutions that combine platform innovation, dentsu proprietary capability and clear commercial storytelling to drive stronger outcomes for clients.
- Lead social platform expertise across paid social, influencer and consumer-generated content, turning platform capability into practical, full-funnel solutions that improve targeting, creative effectiveness, activation and measurement.
- Define what great looks like across social planning, buying, optimisation and measurement for different client objectives, from awareness to consideration to conversion.
- Define best-in-class social planning, creative and optimisation approaches, embedding platform-native thinking and test-and-learn discipline to improve performance across the full funnel.
- Connect social into broader omni-channel strategy, partnering with AV and Addressable leads to define its distinctive role across audience design, measurement, workflow and integrated planning.
- Experience turning platform and partner capability into scalable client-facing solutions.
Qualifications:
- Deep expertise in paid social planning, buying, optimisation and measurement.
- Strong knowledge of major social platforms and their activation environments.
- Strong understanding of the role influencer marketing and consumer-generated content can play within modern social strategies, including how both can be deployed effectively as standalone tactics and as part of integrated full-funnel solution.
- Good working understanding of how search complements social in audience, demand-generation and performance planning.
- Strong understanding of full-funnel social strategy, creative testing principles, audience design and measurement approaches.
This is a Permanent role. The team is based in our London office but operates under flexible working arrangements. The team are currently in the office twice a week. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity: At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners and communities.
Social Solutions Lead in City of Westminster employer: Dentsu
Dentsu is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and innovation thrive. As a Social Solutions Lead in our London office, you'll benefit from flexible working arrangements, a competitive salary, and a tailored benefits package designed to support your personal and professional growth. Join us to leverage your expertise in social media solutions while collaborating with a diverse team committed to making a meaningful impact for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Social Solutions Lead in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dentsu and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dentsu. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Solutions Lead in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dentsu:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dentsu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dentsu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dentsu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
