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For Companies At a Glance
- Tasks: Lead the EMEA sales enablement strategy and create impactful content for sales teams.
- Company: Join a diverse and inclusive team at Dentsu, a leader in marketing solutions.
- Benefits: Flexible working arrangements, competitive salary, and a supportive work environment.
- Why this job: Make a real impact by shaping sales strategies and empowering teams across EMEA.
- Qualifications: Experience in sales enablement and strong leadership skills required.
- Other info: Opportunity for professional growth in a dynamic, multi-market environment.
The predicted salary is between 48000 - 72000 £ per year.
The Director of Sales Enablement, Content and Research is accountable for defining and delivering the EMEA strategy for growth‑focused sales content, research, and enablement platforms. This is a fixed‑term maternity cover role, with full Director‑level accountability and ownership for the EMEA growth‑related content and research ecosystem during the contract period. The role owns the end‑to‑end enablement system for insight and research, proposition and case study development through platform governance, adoption, and performance reporting, ensuring sales teams across EMEA are consistently equipped with relevant, pitch‑ready, insight‑led content that supports sales plans, key account strategies, and go‑to‑market priorities. The role reports into the VP of Sales Enablement and works in close partnership with the EMEA Content Manager to ensure continuity, momentum, and strategic alignment.
Responsibilities
- Sales Enablement Strategy and Governance: Own and execute the EMEA sales enablement content and research strategy for the duration of the contract, aligned to regional growth priorities and sales plans. Provide continuity and leadership across enablement initiatives, ensuring momentum is maintained throughout the maternity cover period. Define and uphold governance models for content creation, approval, lifecycle management, and retirement across markets.
- Content, Research and Insight Integration: Lead the development and application of research‑led enablement assets that inform sales strategies, key account plans, and priority pursuits. Translate insight into compelling sales narratives, messaging frameworks, and pitch materials. Ensure research is embedded within enablement content and actively used by sales teams.
- Go‑to‑Market and Proposition Enablement: Partner with markets and marketing to shape and operationalise go‑to‑market propositions, vertical plays, and solution narratives. Ensure propositions are supported by clear messaging, evidence, case studies, and insight that enable confident sales conversations. Maintain foresight into upcoming launches, campaigns, and priority accounts to proactively shape enablement needs.
- Case Study and Proof‑Point Leadership: Own the EMEA case study strategy, balancing global flagship stories with regionally relevant, pitch‑ready proof points. Work with global teams to localise and elevate flagship case studies where appropriate. Maintain a clear pipeline of new case studies, ensuring quality, consistency, and commercial relevance.
- Enablement Platforms and Systems: Own the EMEA design, governance, and optimisation of sales enablement platforms as the primary RFI and sales content management platform. Ensure content architecture, workflows, tagging, and permissions support speed, quality, and adoption across markets. Drive adoption through clear standards, training, and optimisation.
- Reporting, Analytics and Performance Insight: Establish and maintain a performance reporting framework across enablement platforms, including: Content usage and adoption by market and team. Identification of high‑performing vs low‑performing assets. Gaps in content coverage against sales and GTM priorities. Use insight to inform prioritisation decisions and continuous improvement. Partner with markets to review performance data and agree on action plans.
- Market and Stakeholder Leadership: Act as a senior, trusted partner to EMEA markets, ensuring strong collaboration and clarity of direction. Work closely with sales leaders to align enablement priorities to commercial needs. Influence across multiple stakeholders, providing structure and leadership without direct authority.
Continuity and progression of the EMEA enablement agenda throughout the maternity cover period. High adoption and effective governance of enablement platforms. Content and research clearly aligned to sales plans and GTM priorities. Strong visibility into content performance, with data‑led optimisation. Markets feel supported, aligned, and enabled.
Qualifications
- Significant experience in sales enablement, content strategy, research, or commercial strategy roles.
- Proven leadership of enablement programmes in multi‑market environments.
- Strong experience with Loopio; familiarity with Seismic is advantageous.
- Experience using analytics and reporting to assess content effectiveness and drive decisions.
- Strong stakeholder management and communication skills.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Sales Enablement Director EMEA, Content and Research (FTC 12 months) in City of Westminster employer: Dentsu
Contact Detail:
Dentsu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Enablement Director EMEA, Content and Research (FTC 12 months) in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in sales enablement and content strategy.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are speaking about your skills and experiences, the better you'll perform.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great way to reiterate your fit for the position.
We think you need these skills to ace Sales Enablement Director EMEA, Content and Research (FTC 12 months) in City of Westminster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in sales enablement and content strategy. We want to see how your skills align with our EMEA growth priorities!
Showcase Your Leadership Skills: Since this role involves leading enablement initiatives, don’t forget to share examples of how you've successfully managed projects or teams in the past. We love seeing strong leadership in action!
Be Data-Driven: We’re all about using analytics to drive decisions. Include any experience you have with performance reporting or content effectiveness analysis to show us you can make data-led choices.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Dentsu
✨Know Your Stuff
Before the interview, dive deep into the company's sales enablement strategies and recent initiatives. Familiarise yourself with their content and research platforms, especially Loopio and Seismic. This will not only show your genuine interest but also help you speak confidently about how you can contribute to their goals.
✨Showcase Your Leadership Skills
As a Director-level candidate, it's crucial to demonstrate your leadership experience. Prepare specific examples of how you've successfully led enablement programmes in multi-market environments. Highlight your ability to influence stakeholders and maintain momentum in projects, as this aligns perfectly with the role's requirements.
✨Be Data-Driven
Since the role involves performance reporting and analytics, come prepared with insights from your past experiences. Discuss how you've used data to assess content effectiveness and drive decisions. This will showcase your analytical skills and your understanding of how to optimise sales enablement strategies.
✨Emphasise Collaboration
The position requires strong collaboration with various teams. Be ready to discuss how you've partnered with sales leaders and marketing teams in the past. Share examples of how you’ve aligned enablement priorities with commercial needs, ensuring everyone feels supported and enabled.
