At a Glance
- Tasks: Lead influencer programmes and drive cultural impact across the UK and US.
- Company: Join a global creative agency that champions transformative creativity.
- Benefits: Enjoy comprehensive health benefits, flexible working, and wellness support.
- Other info: Be part of a diverse team committed to innovation and growth.
- Why this job: Shape influencer strategies and make a real difference in brand communications.
- Qualifications: Experience in managing complex client programmes and understanding influencer marketing.
The predicted salary is between 51750 - 63250 £ per year.
This role leads dentsu's relationship and delivery for Pernod Ricard's influencer and cultural communications programme in the UK and US.
You'll sit at the centre of the partnership-responsible for commercial health, strategic direction, and ensuring the work lands effectively across markets.
The programme spans creator strategy, activation, content, paid amplification and measurement, with a strong emphasis on governance, compliance and cultural impact.
What you'll do: Client leadership & partnership
- Own the senior client relationship across Pernod Ricard global and key markets (UK/US)
- Act as the primary escalation point and trusted advisor
- Translate business ambition into clear, actionable programme direction
- Lead reviews, steer conversations, and keep momentum across stakeholders
- Programme & delivery oversight
- Oversee end-to-end delivery of the influencer programme across strategy, activation and reporting
- Ensure work is integrated from brief through to amplification (organic + paid)
- Maintain alignment across markets, partners and internal teams
- Drive consistency in how the programme shows up, while allowing for local relevance
- Commercial ownership
- Own the overall financial health of the account
- Manage scopes, change requests and commercial agreements
- Ensure delivery is efficient, scalable and aligned to agreed outputs
- Partner closely with operations to balance quality vs margin
- Strategy & quality control
- Ensure the programme delivers against its core objective: influencing behaviour and cultural norms, not just visibility
- Challenge briefs, elevate thinking and push for better work
- Maintain a clear line of sight between strategy, creators, content and outcomes
- Sign off key outputs and ensure a consistent point of view across markets
- Governance, compliance & risk management
- Own governance frameworks, ways of working and escalation processes
- Ensure all activity aligns with Pernod Ricard's legal, regulatory and responsible drinking requirements
- Maintain strong oversight of creator selection, content approval and compliance processes
- Manage risk proactively across markets and partners
- Creator & content ecosystem leadership
- Oversee how creators are selected, managed and activated at scale
- Ensure a consistent standard of briefing, contracting and delivery
- Champion quality, cultural relevance and creator-led thinking
- Keep the programme moving away from "campaign-first" to always-on, ecosystem thinking
- Integration with media & partners
- Ensure seamless collaboration with media agencies and amplification partners
- Align on roles, responsibilities and delivery timelines
- Drive a genuinely connected approach between influence and media
- Measurement & performance
- Oversee reporting frameworks and outputs
- Ensure insight is used to refine and improve the programme continuously
- Translate performance into clear client-facing narratives
Experience & qualifications
- Strong experience running complex, multi-market client programmes
- Deep understanding of influencer marketing and its role within broader media ecosystems
- Comfortable operating in regulated categories (or equivalent governance-heavy environments)
- Commercially sharp-confident managing scopes, revenue and profitability
- Able to balance strategy, delivery and client leadership without dropping detail
- Calm under pressure, good at navigating ambiguity and multiple stakeholders
Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity - a unifying force that drives innovation across people, businesses, and society.
Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu's Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide.
Guided by the philosophy of "Building Brands for What's Next," Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.
At dentsu, we've built a benefits package that supports every chapter of your life.
From company-funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick-pay policy, to wellbeing days, volunteering time, flexible bank-holiday swaps and great everyday perks like retail discounts, gym access and tech schemes - we make it easier to live well, not just work well.
Our employee-led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby-loss support, plus 10 fertility treatment days.
Combined with life assurance, income protection, financial education tools and flexible savings options, you'll find a workplace that invests in you - your health, your family, your future.
About Dentsu Dentsu is an integrated growth and transformation partner to the world's leading organisations.
Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions.
Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative.
Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society.
Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual.
We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
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Influencer Business Director (FTC - 12 months) in City of Westminster employer: Dentsu
Dentsu Sports International is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the global sports industry. With a strong commitment to diversity and inclusion, employees are empowered to bring their authentic selves to work while enjoying flexible working arrangements. The company provides ample opportunities for professional growth and development, making it an ideal place for those looking to make a meaningful impact in commercial sales across EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Business Director (FTC - 12 months) in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dentsu and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dentsu. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Business Director (FTC - 12 months) in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dentsu:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dentsu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dentsu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dentsu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
