At a Glance
- Tasks: Create and edit engaging food content for various platforms, from print to digital.
- Company: Join Waitrose, a leading name in the food industry with a commitment to quality.
- Benefits: Gain valuable experience, develop your skills, and enjoy a collaborative work environment.
- Other info: Opportunity to work with industry experts and enhance your professional network.
- Why this job: Be the voice of food lovers and make shopping exciting through compelling storytelling.
- Qualifications: 3-5 years of editorial experience and a passion for food and writing.
The predicted salary is between 35000 - 45000 £ per year.
Be a point of contact for food content in Waitrose. Skilled in crafting, writing and editing engaging content across multiple communication channels, including print and online (SEO). Responsible for commissioning and delivering food and drink news, features and franchises for omnichannel editorial and commercial partnerships. An agile Food Content Producer who can adapt tone, style, and approach to suit different formats and platforms, producing high‑quality content that resonates with passionate food lovers.
Produce engaging multi‑format, multi‑channel content that translates business priorities into compelling storytelling, making weekly shopping a more exciting experience. Collaborate with food content creators to maximise reuse of recipe‑led content in owned content marketing channels. Primary outcomes and accountabilities include partnership values: act in accordance with the Partnership's purpose and democratic principles, share knowledge and ideas, invest in personal and professional development, and actively engage with change.
Content creation responsibilities: subject‑matter expert in food content for digital and print; commission and produce compelling short and long‑form content across the content ecosystem, including food features, omnichannel franchises and news stories, ensuring alignment with editorial guidelines and brand voice. Support planning, editing, commissioning and delivery of a weekly trade‑focused newspaper and supporting digital formats that enhance the shopping experience in‑store and online. Meet production schedules and deadlines with internal and external stakeholders.
Create SEO‑optimised content for recipe collection pages, individual recipe pages and food guides, ensuring alignment with search intent to improve organic search visibility. Stay ahead of the latest Waitrose food trends, product developments and releases, and collaborate with all Waitrose directorates. Establish and maintain the house style for recipe work and food content, and produce advertorials and commercial content that align with brand objectives while maintaining editorial integrity. Collaborate with Content Media teams to identify measures of success and measure and report on performance. Support events and experiences, and act as the spokesperson and brand ambassador for Waitrose Food & Drink content.
Food marketing: deep understanding of food and beverage, and networked with industry experts. Written communication: excellent writing, briefing, commissioning, proofreading and editing skills; end‑to‑end content marketing production experience. Stakeholder management: identify impacts, build sustainable relationships and anticipate challenges. Attention to detail: deliver high levels of accuracy, consistency and compliance with legal and safety standards. Project management: proficiency in setting up models and managing projects and stakeholders.
3‑5 years of editorial experience in writing and content creation, with a portfolio across print, digital and social. Strong writing skills; ability to craft compelling editorial content, advertorials and digital content while maintaining brand voice. Solid understanding of nutritional standards and UK government guidelines. Deep understanding of SEO principles; ability to optimise print and digital pages for organic search visibility. Proficiency in Adobe Creative Suite (InDesign) and experience with web content management systems. Experience writing food‑focused content, including food trends and food culture. Strong organisational skills and ability to manage multiple projects simultaneously and meet deadlines. Excellent attention to detail, ensuring accuracy in all written content. Strong communication and collaboration skills. Basic HTML/CSS. Relevant marketing qualification. Understanding of Waitrose and food safety regulations and compliance standards; minimum Food Hygiene Certificate Level 3 and HACCP Level 2. WSET Level 2 in Wines and Spirits. Membership of The Guild Of Food Writers or a similar professional organisation.
Food Content Editor (8-month FTC) in City of Westminster employer: Dentsu
Waitrose is an exceptional employer that fosters a collaborative and innovative work culture, where creativity in food content thrives. With a commitment to personal and professional development, employees are encouraged to grow their skills while contributing to meaningful storytelling that enhances the shopping experience for food lovers. Located in a vibrant environment, Waitrose offers unique opportunities to engage with industry experts and stay ahead of food trends, making it an ideal place for passionate individuals seeking a rewarding career in food content creation.
StudySmarter Expert Advice🤫
We think this is how you could land Food Content Editor (8-month FTC) in City of Westminster
✨Tip Number 1
Network like a pro! Connect with food content creators and industry experts on LinkedIn or at events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best food content pieces, whether they’re articles, recipes, or social media posts. Make sure it’s easy to navigate and visually appealing.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, customise your message to reflect their brand voice and values. Show them you understand their mission and how you can contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Food Content Editor (8-month FTC) in City of Westminster
Some tips for your application 🫡
Show Off Your Writing Skills:Make sure your application showcases your best writing. We want to see how you craft engaging content, so include examples that highlight your ability to adapt tone and style for different formats. Don't forget to keep it clear and concise!
Tailor Your Application:Take the time to tailor your application to the Food Content Editor role. We love seeing candidates who understand our brand voice and can align their experience with the job description. Highlight your food knowledge and any relevant projects you've worked on.
SEO is Key:Since SEO is a big part of this role, make sure to mention your experience with optimising content for search visibility. We want to know how you've used SEO principles in your previous work, so share specific examples where possible!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen to join the Waitrose team!
How to prepare for a job interview at Dentsu
✨Know Your Food Trends
Before the interview, brush up on the latest food trends and product developments relevant to Waitrose. Being able to discuss current trends will show your passion for food and your understanding of the market, which is crucial for a Food Content Editor.
✨Showcase Your Writing Skills
Prepare a portfolio that highlights your best work in food content creation. Include examples of both short and long-form content, and be ready to discuss how you adapted your writing style for different formats and platforms. This will demonstrate your versatility and expertise.
✨Understand SEO Inside Out
Since SEO is a key part of the role, make sure you can talk confidently about how you've optimised content for search visibility in the past. Be prepared to share specific strategies you've used to improve organic search results, as this will showcase your technical skills.
✨Be Ready to Collaborate
Collaboration is essential in this role, so think of examples where you've successfully worked with others to produce content. Highlight your stakeholder management skills and how you've built relationships to achieve common goals, as this will resonate well with the interviewers.
