Within Growth Solutions, we are building and scaling innovative media, data and technology‑led propositions that help drive commercial growth across the business. Growth Solutions are an evolving range of products, services and capabilities designed to give advertisers greater certainty and impact in the algorithmic era, spanning proprietary media solutions, marketplaces, strategic services and data products. As Director - Data, Measurement & Optimisation, you will lead the delivery and operationalisation of data, measurement and optimisation capabilities across Growth Solutions. Working closely with the Partner - Data, Measurement & Optimisation and cross‑functional teams, you will translate strategy into practical frameworks, insights and scalable solutions that improve performance, drive adoption and deliver measurable outcomes for clients and the business.
Responsibilities
- Develop and maintain measurement frameworks, methodologies and playbooks that define KPIs, success metrics and evaluation approaches across Growth Solutions.
- Deliver robust analysis and effectiveness reporting, applying techniques such as attribution, incrementality testing, experimentation and econometric approaches to generate actionable insights.
- Partner with Data & Technology, Marketing Science and Product teams to identify, structure and activate data assets that enhance Growth Solutions performance and usability.
- Develop audience insights, segmentation strategies and data‑driven recommendations that inform product development, go‑to‑market plans and client outcomes.
- Design and implement optimisation approaches across products and campaigns, using performance data to drive continuous improvement and stronger commercial outcomes.
- Build and maintain dashboards, reporting tools and test‑and‑learn programmes that make optimisation insights accessible, actionable and scalable.
- Provide specialist measurement, data and optimisation expertise to support client engagements, performance reviews and agency teams.
- Translate complex analytical outputs into clear, commercially relevant recommendations that inform planning, activation and optimisation decisions.
- Work with Product teams to operationalise measurement, data and optimisation requirements within new and existing Growth Solutions.
- Identify opportunities to enhance capabilities through new tools, reporting solutions, frameworks and industry best practice.
- Lead cross‑functional workstreams and support capability development by promoting best practice across Growth Solutions and agency teams.
- Develop training materials, case studies and knowledge‑sharing resources that drive adoption and demonstrate the impact of Growth Solutions.
Qualifications
- Demonstrated experience in data, measurement, optimisation, marketing science, analytics or a related discipline within a media, marketing, consultancy or product‑led environment.
- Strong knowledge of measurement methodologies, including attribution, incrementality testing, experimentation, econometrics/MMM and performance evaluation frameworks.
- Experience translating complex analytical or technical concepts into practical recommendations, frameworks and solutions that drive business outcomes.
- Strong understanding of digital media, audience strategy, first‑party data activation and marketing effectiveness principles.
- Hands‑on experience with analytical and reporting tools such as Excel, SQL, Python/R, Tableau, Power BI, Looker or similar platforms.
- Proven ability to lead delivery, manage multiple priorities and drive cross‑functional workstreams in a fast‑paced, evolving environment.
- Strong stakeholder management, communication and presentation skills, with confidence engaging agency teams, clients and senior stakeholders.
- Collaborative, commercially minded and intellectually curious, with a passion for innovation, continuous improvement and building scalable capabilities.
Job Details
- This is a permanent role.
- This role can be based in Manchester or London and operates under flexible working arrangements.
- As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
