At a Glance
- Tasks: Lead the development of innovative addressable media solutions across YouTube and online platforms.
- Company: Join a dynamic team at Dentsu's Amplifi in London.
- Benefits: Enjoy a competitive salary, flexible working, and a tailored benefits package.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Shape the future of addressable media and make a real impact in a creative environment.
- Qualifications: Expertise in YouTube, online video, and programmatic media required.
The predicted salary is between 60000 - 80000 £ per year.
We're hiring for an Addressable Solutions Lead as part of Amplifi in London.
Purpose of the Role
The Addressable Solutions Lead will be responsible for developing market‑leading addressable media solutions across YouTube, online video and display, creating scalable propositions that combine data, inventory, technology and measurement to deliver differentiated value to clients. This role will sit at the heart of dentsu's addressable media capability, building solutions that maximise the impact of proprietary assets, utilise best‑in‑class partner offerings, and create a clear strategic and commercial advantage in the market. The successful candidate will combine specialist expertise in addressable planning and activation with a broader understanding of omni‑channel application, ensuring solutions can connect into wider video, social, search and display ecosystems. This is a highly strategic and hands‑on role requiring someone who is comfortable shaping propositions, mapping processes, influencing stakeholders, and translating complex channel capability into practical, revenue‑generating solutions.
Key Responsibilities
- Solutions and product development: Take clear ownership of the Addressable solutions roadmap, ensuring priorities, milestones and dependencies are actively managed and aligned into a central Master Roadmap that coordinates delivery across all solution areas.
- Channel expertise and specialist leadership: Act as the specialist lead across YouTube, OLV and display, with working knowledge of key ecosystems such as Google, Amazon, TTD, SSP curation and publisher‑direct/video partner environments.
- Planning, optimisation and measurement: Drive smarter planning, optimisation and measurement across YouTube, online video and display, defining what great performance looks like and building insight‑led frameworks that improve value, sharpen activation, strengthen reporting and turn campaign learnings into better client outcomes and future solutions.
- Process, tooling and operational design: Demonstrate strong working knowledge of agency tools, systems and media workflows, including ad serving, trafficking, measurement setup, taxonomy discipline and operational governance.
- Cross Channel collaboration: Work closely with AV and Social solution leads to ensure consistency of thinking across audience strategy, measurement, commercial logic and integrated planning.
Qualifications + Skills
- Deep expertise in YouTube, online video, display and addressable programmatic media.
- Strong working knowledge of Google's and Amazon ecosystem, plus broader programmatic platforms and publisher environments.
- Experience managing SSP and publisher relationships.
- Deep knowledge of the formats available across YouTube, online video and display, including how they function, where they add value, and the role they play within different planning, creative and performance objectives.
- Excellent knowledge of planning, buying, optimisation and measurement principles across addressable media.
- Strong understanding of audience‑led planning, activation and optimisation.
What we offer
This is a permanent role. The team is based in our London office but operates under flexible working arrangements. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Job Details
- Location: London
- Brand: Amplifi
- Time Type: Full time
- Contract Type: Permanent
Addressable Solutions Lead employer: Dentsu
Dentsu is an exceptional employer, offering a dynamic work environment in London that fosters innovation and collaboration. As part of the Amplifi team, you'll benefit from flexible working arrangements, a competitive salary, and a tailored benefits package, all while contributing to cutting-edge addressable media solutions. With a strong commitment to diversity and inclusion, Dentsu empowers employees to thrive and grow, making it a rewarding place for those seeking meaningful careers in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Addressable Solutions Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dentsu and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dentsu. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Addressable Solutions Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dentsu:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dentsu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dentsu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dentsu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
