Purpose of the Role
The Insight Manager sits within the Global Research and Insight team, supporting the Global Insights Partner to deliver impactful insights for iProspect clients, predominantly the Beverages category. You will work closely with a top Beverages client, providing data‑driven insight, intelligence, and research solutions. The role requires a highly motivated and enthusiastic individual with at least two years of relevant experience in media, comfortable with quick‑turnaround projects and agile delivery of best‑in‑class analysis, insights, and reporting.
Key Responsibilities
- Manage audience‑led client projects, partnering with the Global Insights Partner to deliver high‑quality, insight‑led outputs that enable global‑to‑local activation.
- Apply audience expertise and global frameworks to deliver clear, compelling presentations that deepen understanding of markets, audiences, and opportunities.
- Support the development and application of Dentsu AI‑led insight tools (e.g. AI personas) to generate deeper cultural and audience intelligence.
- Use connected datasets and insight frameworks to build scalable audience definitions reflecting motivations, behaviours, and cultural context.
- Collaborate with strategy, planning, and paid social teams to translate audience insights into activation‑ready recommendations.
- Support global in‑market application of audience strategy and planning, including involvement in test‑and‑learn initiatives.
- Track and report adoption of global audience frameworks and Dentsu Audience Builder across markets and brands.
- Contribute to new business pitches and support ongoing client growth initiatives.
Qualifications + Skills
- Confident working with data in Excel or Google Sheets and combining datasets (e.g. YouGov, Kantar, GWI) to support analysis.
- Experience using social listening platforms (e.g. Brandwatch, Meltwater) to generate audience and cultural insights.
- Understanding of platform analytics (e.g. Meta Ads Manager, TikTok) for generating audience and performance insights.
- Ability to design and apply research approaches using multiple data sources to build scalable audience segments.
- Ability to link data and insights to clear business impact, collaborating across teams and communicating insights effectively to stakeholders.
- Understanding of media planning and how audience insights inform channel strategy.
What We Offer
This is a permanent role based in London with flexible working arrangements. In addition to a competitive salary, you will enjoy a benefits package that can be tailored to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. We strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
Location
London– Full time – Permanent
