Client Account Director

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Carat is an important part of our world-class offering and is an award-winning media, content and branding agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.

Role Purpose

This role is split 50/50 across 2 accounts, Kellanova and Arla.

Kellanova

Kellanova are one Carat’s largest clients, with many leading household brands such as Coco Pops, Cornflakes, Special K, and Pringles. The Carat London hub manages €90m+ of spend across Europe, with centralised strategy and planning and local execution. Kellanova are at the forefront of strategy and digital excellence, and we work closely with them across many channels, including TV/VOD, OOH, Online Video, Paid Social, Custom Partnerships, & Influencer Programs.

This part of the role is in the EU Market Planning team on the Cheez Its (within the ‘Salty Snacks’) business unit. Cheez Its are a key new snacks launch for Kellanova. The role is primarily focused on briefing local market and central digital buying teams on the central media strategy, ensuring that strategy is reflected in the detailed media plans that are built, supporting these local and central teams toward timely campaign launches, and monitoring pacing & performance throughout.

Arla

Arla is a multinational cooperative and the largest dairy in the UK, with many leading brands such as Lurpak, Cravendale, Anchor, amongst many others. Having recently retained the Arla business across the UK and many European countries, it is a great time to be joining one of Carat’s most long-standing clients. The UK alone is responsible for more than £20m of billings and each market is responsible for brand strategies, planning, and execution in each of their territories. As a business, Arla is at the forefront of strategic excellence and is set for a game-changing 2023 with continued investment into growing media channels and looking to meet the demands of evolving consumer habits and tastes as well as macro-economic challenges around the cost-of-living that affect their business directly. From all perspectives, it is an exciting time to be joining the account.

This role is in the UK Account team working across all of Arla’s business units with a focus on their flagship brands. This is a critical role to the day-to-day running of the Arla Carat business, and you will take responsibility for ensuring brilliant client service from the team while leading the planning on local brands and ensuring central strategy is implemented in the UK.

What you’ll do

1. Work closely with Comms Planning Client Director & Planning Partner to ensure media strategy is delivered within the detailed media plans
2. Brief in local markets and the central digital team and sense-check plans vs. briefed strategy
3. Work in collaboration with Kellanova central media team and deliver strong, proactive client service
4. Ensure masterplans and central reporting dashboard is up to date
5. Organise and run mid-campaign performance reporting & optimisation calls (KUBEs)
6. Line management of an EU Manager and an Account Executive

Qualifications

1. You will have experience of managing markets across Europe, coupled with planning expertise to ensure they can review detailed plans for quality assurance & strategic integrity
2. TV & Digital are priority channels within Kellogg’s media, so a background in Digital & TV media planning would be helpful
3. Ability to multitask & manage the delivery of multiple workstreams through effective mobilisation of dentsu resources / people to meet client expectations
4. Responding in a timely and accurate manner to client requests for information, working seamlessly to manage & mobilize internal stakeholders and colleagues across dentsu to address Kellanova’s requests
5. Demonstrate the ability to cultivate strong relationships across dentsu OpCos to ensure that work is delivered accurately & on time

A few of the benefits
Whether it’s the joy of working with people at the top of their game or the Dentsu social calendar, people love working here – and we hope you will too
• Career development through dentsu University and other tools; with access to courses, textbooks and mentorship
• Private Medical Insurance, Company Pension, Life Insurance, Critical Illness Cover and other corporate benefits
• A selection of other benefits including multiple Wellbeing Days per year, season ticket loan and volunteer days

Inclusion and Diversity
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Location: London

Brand: Carat

Time Type: Full time

Contract Type: Permanent

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