At a Glance
- Tasks: Lead Salesforce campaign platform projects from design to deployment and optimisation.
- Company: Join Dentsu, a global leader in integrated growth and transformation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and continuous learning.
- Why this job: Make a real impact by shaping innovative marketing solutions for top brands.
- Qualifications: Experience with Salesforce Marketing Cloud and strong problem-solving skills.
The predicted salary is between 72000 - 88000 £ per year.
The Campaign Platform Architect is responsible for leading Salesforce campaign platform implementation projects through the full development lifecycle. Acting as the solution lead, this role takes ownership of architecture, solution design, development, testing, deployment and ongoing optimisation of campaign platforms. The role serves as the technical subject matter expert for Salesforce Marketing Cloud and related campaign technologies, while also providing strategic consultancy across integrated customer engagement, data and marketing ecosystems.
The purpose of this role is to take campaign platform implementation projects for Adobe Campaign, Redpoint or Unica through the entire development life cycle. This role will work as the solution lead and will be directly involved in the architecture, solution design, development, testing and deployment of the campaign platform. This role serves not only as the technical subject matter expert for the given platform, but also as a consultant on projects involving multiple technologies and components.
Role Overview: The Campaign Platform Architect is responsible for leading Salesforce Marketing Cloud implementation and transformation projects throughout the full delivery lifecycle, from discovery and requirements gathering through architecture, configuration, integration, testing, deployment, and transition into production. This role combines strategic consultancy with hands-on platform expertise, ensuring that solutions are scalable, secure, supportable, and aligned with clients' business and marketing objectives. The Campaign Platform Architect works closely with clients, business stakeholders, delivery leads, developers, consultants, data teams, and other technology specialists. The role translates business and campaign requirements into effective technical solutions while providing technical direction, governance, and quality oversight across project teams. The role will also contribute to the development of the SFMC platform capability by defining best practices, creating reusable assets, supporting colleagues, and helping clients become more self-sufficient.
Key Responsibilities:
- Lead the architecture and solution design of Salesforce Marketing Cloud implementations, enhancements, migrations, and transformation programmes.
- Translate business, marketing, campaign, data, security, and operational requirements into scalable SFMC solution designs.
- Produce clear architecture documentation, including solution designs, data models, integration designs, data-flow diagrams, security models, environment strategies, and deployment approaches.
- Provide strategic consultancy on SFMC platform and data use, advising clients on how to evolve their marketing architecture and workflows to maximise efficiency and effectiveness.
- Support business growth by improving efficiency, enhancing reusable components, and identifying opportunities for expanding technical services within existing and new client relationships.
- Provide strategic input to clients and internal stakeholders to navigate technical trade-offs, budgets, and long-time planning.
- Ensure the team stays ahead of evolving platform features and best practices.
- Ensure SFMC solutions align with the client's broader marketing technology strategy.
Campaign Platform Architect in London employer: Dentsu International Americas
Dentsu International Americas is an attractive employer due to its commitment to innovation and professional development. The company promotes a collaborative work culture where employees can lead initiatives and drive impactful change. With a focus on sustainable growth, Dentsu provides unique opportunities for career advancement in the media industry.
Contact Details:
Dentsu International Americas Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Platform Architect in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dentsu International Americas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu International Americas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu International Americas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dentsu International Americas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Platform Architect in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu International Americas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dentsu International Americas:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dentsu International Americas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dentsu International Americas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu International Americas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dentsu International Americas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
