At a Glance
- Tasks: Create innovative influencer strategies and collaborate with clients to drive impactful campaigns.
- Company: Join Dentsu Creative, a global agency redefining creativity and brand growth.
- Benefits: Enjoy flexible working, private medical insurance, and a supportive benefits package.
- Other info: Hybrid work model with opportunities for personal and professional growth.
- Why this job: Be at the forefront of influencer marketing and shape brand narratives in a dynamic environment.
- Qualifications: 5 years in advertising/marketing with a strong grasp of influencer dynamics.
The predicted salary is between 50000 - 60000 € per year.
Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through transformative creativity, a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end‑to‑end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward‑thinking strategies that thrive in an ever‑evolving world.
Purpose of the Role
The purpose of this role is to partner with the influencer team and clients to create strategic outputs including insight generation, cultural narrative, influencer briefs, influencer content solutions and go‑to‑market activations.
What You’ll Do
- Strategy: Delivers day‑to‑day strategic work for client(s) and new business pitches, stewarding influencer strategies through to execution in collaboration with internal and external teams, including influencer‑led campaigns and campaigns where influencers play a supporting role.
- Delivers or contributes towards influencer toolkits for regional and local client(s), defining best practice for a particular brand.
- Understands and demonstrates the role of influencers of varying tiers and types for brands throughout the funnel with demonstrable business impact and ROI.
- Briefs working teams (influencer, media and creative) and partners for ideation.
- Leads and steers brainstorms.
- Develops and delivers award‑worthy work through creative influencer solutions that are at the intersection of media effectiveness and innovative creativity.
- Sets KPIs and measurement frameworks for campaigns based on the influencer role and brand objectives.
Trends:
- Develops and presents trends in influencer industry and/or a client’s business.
- Creates or contributes to provocative, industry‑leading thought leadership for clients around a client’s business/category, influencer landscape, culture and consumer.
Measurement:
- Reviews reports and PCAs for assigned brands to identify and implement insights and recommendations.
- Frequently reviews KPIs, ensuring that we meet, and exceed, objectives and show measurable ROI.
- Proactively looks out for opportunities to improve the work and drive better results in a collaborative way.
Client relationship:
- Builds trust with clients, earning respect and trust by bringing trends, ideas and innovation to strategic input.
What You’ll Bring
- Substantial experience in influencer marketing, including experience in working with all tiers of influencers from mega celebrities to activating UGC campaigns at scale.
- 5 years’ experience in advertising or marketing.
- Thorough understanding of influencer marketing within EMEA, including technology, tools, performance, legal.
- Immersed in culture.
- Experience working on beauty and/or FMCG brands advantageous.
What We Offer
This is a 8‑month Fixed Term Contract role. The team is based in our London office on a hybrid working basis. At dentsu, we’ve built a benefits package that supports every chapter of your life. From company‑funded private medical insurance and a 24/7 virtual GP to generous sick‑pay policy, wellbeing days, volunteering time, flexible.
Influencer Strategist in London employer: Dentsu Creative
Dentsu Creative is an exceptional employer that fosters a dynamic and innovative work culture, empowering employees to thrive in their roles as Influencer Strategists. With a strong focus on personal and professional growth, the company offers comprehensive benefits including private medical insurance, flexible working arrangements, and opportunities for creative collaboration across a global network. Located in London, employees enjoy a vibrant city atmosphere while contributing to transformative projects that shape the future of brands.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Strategist in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in influencer strategies. Include case studies, campaign results, and any creative content you've developed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals and bring innovative ideas to the table. Tailor your responses to show you understand their brand and the influencer landscape.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm for joining our team. Plus, it’s a great way to ensure your application gets seen by the right people!
We think you need these skills to ace Influencer Strategist in London
Some tips for your application 🫡
Show Your Passion for Influencer Marketing:When you're writing your application, let your enthusiasm for influencer marketing shine through! Share specific examples of campaigns you've worked on and how they made an impact. We love seeing candidates who are genuinely excited about the industry.
Tailor Your Application:Make sure to customise your application for the Influencer Strategist role. Highlight your relevant experience and skills that align with the job description. We want to see how you can bring value to our team, so don’t hold back!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Dentsu Creative.
How to prepare for a job interview at Dentsu Creative
✨Know Your Influencers
Before the interview, dive deep into the influencer landscape. Familiarise yourself with various tiers of influencers and their impact on brand strategies. Be ready to discuss specific campaigns you've worked on and how they drove measurable results.
✨Showcase Your Creativity
Dentsu Creative values innovative ideas, so come prepared with examples of your past work that highlight your creative problem-solving skills. Think about how you can present influencer-led campaigns that not only met objectives but also pushed boundaries.
✨Understand the Trends
Stay updated on the latest trends in influencer marketing, especially within the EMEA region. Be prepared to discuss how these trends can be leveraged for clients' benefit and how you can contribute to thought leadership in this space.
✨Build Rapport with Clients
Demonstrate your ability to build trust and relationships with clients during the interview. Share experiences where you successfully collaborated with clients to develop strategies that resonated with their brand and audience.
