At a Glance
- Tasks: Lead influencer marketing strategies and manage key client relationships for a global brand.
- Company: Join dentsu, a dynamic agency known for its innovative approach to influencer marketing.
- Benefits: Enjoy a competitive benefits package including health insurance, flexible working, and wellness support.
- Other info: Embrace diversity and inclusion in a supportive work environment with excellent career growth opportunities.
- Why this job: Make a real impact in the influencer space while working with top brands and creative minds.
- Qualifications: Experience in managing complex client programmes and a strong understanding of influencer marketing.
The predicted salary is between 56250 - 68750 £ per year.
Purpose of the Role
This role leads dentsu’s relationship and delivery for Pernod Ricard’s influencer and cultural communications programme in the UK and US. You’ll sit at the centre of the partnership—responsible for commercial health, strategic direction, and ensuring the work lands effectively across markets. The programme spans creator strategy, activation, content, paid amplification and measurement, with a strong emphasis on governance, compliance and cultural impact.
Client Leadership & Partnership
- Own the senior client relationship across Pernod Ricard global and key markets (UK/US)
- Act as the primary escalation point and trusted advisor
- Translate business ambition into clear, actionable programme direction
- Lead reviews, steer conversations, and keep momentum across stakeholders
Programme & Delivery Oversight
- Oversee end‑to‑end delivery of the influencer programme across strategy, activation and reporting
- Ensure work is integrated from brief through to amplification (organic + paid)
- Maintain alignment across markets, partners and internal teams
- Drive consistency in how the programme shows up, while allowing for local relevance
Commercial Ownership
- Own overall financial health of the account
- Manage scopes, change requests and commercial agreements
- Ensure delivery is efficient, scalable and aligned to agreed outputs
- Partner closely with operations to balance quality vs margin
Strategy & Quality Control
- Ensure the programme delivers against its core objective: influencing behaviour and cultural norms, not just visibility
- Challenge briefs, elevate thinking and push for better work
- Maintain a clear line of sight between strategy, creators, content and outcomes
- Sign off key outputs and ensure a consistent point of view across markets
Governance, Compliance & Risk Management
- Own governance frameworks, ways of working and escalation processes
- Ensure all activity aligns with Pernod Ricard’s legal, regulatory and responsible drinking requirements
- Maintain strong oversight of creator selection, content approval and compliance processes
- Manage risk proactively across markets and partners
Creator & Content Ecosystem Leadership
- Oversee how creators are selected, managed and activated at scale
- Ensure a consistent standard of briefing, contracting and delivery
- Champion quality, cultural relevance and creator‑led thinking
- Keep the programme moving away from “campaign‑first” to always‑on, ecosystem thinking
Integration with Media & Partners
- Ensure seamless collaboration with media agencies and amplification partners
- Align on roles, responsibilities and delivery timelines
- Drive a genuinely connected approach between influence and media
Measurement & Performance
- Oversee reporting frameworks and outputs
- Ensure insight is used to refine and improve the programme continuously
- Translate performance into clear client‑facing narratives
What You’ll Bring
- Strong experience running complex, multi‑market client programmes
- Deep understanding of influencer marketing and its role within broader media ecosystems
- Comfortable operating in regulated categories (or equivalent governance‑heavy environments)
- Commercially sharp—confident managing scopes, revenue and profitability
- Able to balance strategy, delivery and client leadership without dropping detail
- Calm under pressure, good at navigating ambiguity and multiple stakeholders
What We Offer
This is a 12‑month Fixed Term Contract. The team is based from our London office on a hybrid working basis. At dentsu, we’ve built a benefits package that supports every chapter of your life. From company‑funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick‑pay policy, to wellbeing days, volunteering time, flexible bank‑holiday swaps and great everyday perks like retail discounts, gym access and tech schemes – we make it easier to live well, not just work well. Our employee‑led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you – your health, your family, your future.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location: London
Contract Type: Fixed Term Contract
Influencer Business Director (FTC - 12 months) in London employer: Dentsu Creative
Dentsu Creative is an exceptional employer that prioritises employee well-being and flexibility, making it an ideal workplace for those passionate about influencer marketing. Located in the vibrant city of London, employees benefit from a dynamic work culture that fosters creativity and collaboration, alongside ample opportunities for professional growth and development within the industry. With a strong focus on building meaningful relationships and impactful campaigns, Dentsu Creative offers a rewarding environment for individuals looking to make a significant mark in the marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Business Director (FTC - 12 months) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Influencer Business Director (FTC - 12 months) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Dentsu Creative from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Dentsu Creative specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Dentsu Creative
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Dentsu Creative, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Dentsu Creative you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Dentsu Creative that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Dentsu Creative, so think on your feet and don't hesitate to showcase your creativity!
