At a Glance
- Tasks: Partner with influencers to create strategic outputs and innovative campaigns.
- Company: Dentsu Creative, a global agency driving transformative creativity.
- Benefits: Comprehensive benefits including private medical insurance, wellbeing days, and flexible working.
- Other info: Inclusive workplace promoting work-life balance and personal growth.
- Why this job: Join a dynamic team shaping the future of influencer marketing.
- Qualifications: 5 years in advertising/marketing with influencer marketing expertise.
The predicted salary is between 50000 - 60000 £ per year.
Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through transformative creativity, a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end‑to‑end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward‑thinking strategies that thrive in an ever‑evolving world.
Purpose of the Role
The purpose of this role is to partner with the influencer team and clients to create strategic outputs including insight generation, cultural narrative, influencer briefs, influencer content solutions and go‑to‑market activations.
What You’ll Do
- Strategy: Delivers day‑to‑day strategic work for client(s) and new business pitches, stewarding influencer strategies through to execution in collaboration with internal and external teams, including influencer‑led campaigns and campaigns where influencers play a supporting role. Delivers or contributes towards influencer toolkits for regional and local client(s), defining best practice for a particular brand. Understands and demonstrates the role of influencers of varying tiers and types for brands throughout the funnel with demonstrable business impact and ROI. Briefs working teams (influencer, media and creative) and partners for ideation. Leads and steers brainstorms. Develops and delivers award‑worthy work through creative influencer solutions that are at the intersection of media effectiveness and innovative creativity. Sets KPIs and measurement frameworks for campaigns based on the influencer role and brand objectives.
- Trends: Develops and presents trends in influencer industry and/or a client’s business. Creates or contributes to provocative, industry‑leading thought leadership for clients around a client’s business/category, influencer landscape, culture and consumer.
- Measurement: Reviews reports and PCAs for assigned brands to identify and implement insights and recommendations. Frequently reviews KPIs, ensuring that we meet, and exceed, objectives and show measurable ROI. Proactively looks out for opportunities to improve the work and drive better results in a collaborative way.
- Client relationship: Builds trust with clients, earning respect and trust by bringing trends, ideas and innovation to strategic input.
What You’ll Bring
- Substantial experience in influencer marketing, including experience in working with all tiers of influencers from mega celebrities to activating UGC campaigns at scale.
- 5 years’ experience in advertising or marketing.
- Thorough understanding of influencer marketing within EMEA, including technology, tools, performance, legal.
- Immersed in culture.
- Experience working on beauty and/or FMCG brands advantageous.
What We Offer
This is a 8‑month Fixed Term Contract role. The team is based in our London office on a hybrid working basis. At dentsu, we’ve built a benefits package that supports every chapter of your life. From company‑funded private medical insurance and a 24/7 virtual GP to generous sick‑pay policy, wellbeing days, volunteering time, flexible bank‑holiday swaps and everyday perks such as retail discounts, gym access and tech schemes – we make it easier to live well, not just work well. Our employee‑led resource groups shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you – your health, your family, your future.
Inclusion and Diversity
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location: London
Brand: Dentsu Creative
Time Type: Full time
Contract Type: Fixed Term Contract
Influencer Strategist employer: Dentsu Creative
Dentsu Creative is an exceptional employer that fosters a vibrant and inclusive work culture, offering a comprehensive benefits package designed to support your well-being and personal growth. With a focus on transformative creativity and innovation, employees are empowered to thrive in their roles while collaborating with diverse teams in the heart of London. The company prioritises employee development through flexible working arrangements and a commitment to diversity, ensuring that every team member can bring their authentic self to work and contribute to meaningful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Strategist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing scene. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in influencer strategies. Include case studies, campaign results, and any creative content you’ve developed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Dentsu Creative, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest developments in influencer marketing. Follow industry leaders on social media, read relevant blogs, and subscribe to newsletters. This knowledge will not only help you in interviews but also show that you’re passionate about the field.
We think you need these skills to ace Influencer Strategist
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for influencer marketing shine through. We want to see how much you love the industry and how you can bring that energy to our team!
Tailor Your Application:Make sure to customise your application for the Influencer Strategist role. Highlight your relevant experience and skills that align with what we’re looking for. This shows us you’ve done your homework and are genuinely interested in joining Dentsu Creative.
Be Clear and Concise:Keep your writing clear and to the point. We appreciate well-structured applications that get straight to the heart of your experience and ideas. Avoid fluff and focus on what makes you a great fit for the role!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Dentsu Creative
✨Know Your Influencers
Before the interview, dive deep into the influencer landscape. Familiarise yourself with various tiers of influencers and their impact on brands. This knowledge will help you demonstrate your understanding of how to craft effective influencer strategies.
✨Showcase Your Creativity
Prepare to discuss past campaigns you've worked on, especially those that involved innovative influencer solutions. Bring examples that highlight your ability to merge creativity with media effectiveness, as this is crucial for the role.
✨Understand the Metrics
Be ready to talk about KPIs and measurement frameworks you've used in previous roles. Show how you've tracked ROI and improved campaign performance, as this will resonate well with the expectations of the hiring team.
✨Build Rapport with Clients
Think of ways to illustrate your experience in building trust with clients. Share anecdotes that showcase your ability to bring trends and innovative ideas to the table, as strong client relationships are key in this role.
