At a Glance
- Tasks: Lead influencer campaigns and manage client relationships while guiding your team.
- Company: Join Dentsu Creative, a global agency driving transformative creativity.
- Benefits: Enjoy flexible working, health perks, and a supportive environment.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
- Why this job: Make an impact in the influencer marketing space with top brands.
- Qualifications: 5+ years in influencer marketing and strong client management skills.
The predicted salary is between 50000 - 60000 £ per year.
Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end‑to‑end solutions worldwide. Guided by the philosophy of Building Brands for What’s Next, Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward‑thinking strategies that thrive in an ever‑evolving world.
This role sits within the influencer capability of Dentsu Creative. You will lead the day‑to‑day relationship with your clients, navigating the client and your team throughout the key influencer and creator campaigns. You will be the day‑to‑day contact responsible for owning specific client relationships with the client and, at times, creators. As Account Director, you’ll also have line management responsibilities for Account Executives and Influencer Managers, supporting them in their development and guiding them on owning their client relationships and helping them also to deliver great work to our clients.
You will be responsible for the commercial aspect of your account regarding day‑to‑day finance across the account and working with your Business Director to manage forecasts, fee proposals and oversee project costs and billing. You will work closely with your Business Director to own the client account and ensure the whole team are working effectively to deliver brilliant creator‑led work. Your impeccable communication, presentation skills, proactivity, interpersonal skills, client intuition and rapport will help you succeed as an Account Director.
- Agency
- Represent the best of the agency’s thinking with our client contacts
- Understand and positively promote the Agency’s philosophy, its work and integrity internally and externally
- Achieve the best for both the Agency and the team’s Clients
- Clients
- Act as a trusted advisory by working closely with your clients – be their partner and develop a strong and trusted working relationship with clients
- Be the person our clients can spar with over strategy and creative – challenge their thinking and ambitions to push our work to the next level
- Understand the Client’s business, their marketplace and their key objectives
- Ensure Client needs are met quickly, efficiently and completely
- Help in development and presentation of proposals to Clients
- Ensure regular competitor reviews are conducted and presented to Clients
- Take creative/artwork comments from Clients, discussing with creators and internal resources when appropriate
- Team
- Be aware of all the projects that the team are managing – be their key point person for escalation
- Oversee the work of account executives and/or influencer managers assigned to your accounts, checking for quality, consistency and proactivity
- Manage and develop the personnel reviews on a regular basis of your any direct reports
- Mentor, manage and nurture any direct reports
- Keep BD / Client Partner up to speed on any key matters relating to team performance
- Manage up to BD / Client Partner on key projects and client developments
- Set up and attend weekly team update/status meetings
- Creators
- Lead on contract negotiation, liaising with legal & finance teams where needed
- Coordinates invoicing and payment process as per contract and terms agreed
- Acts as the ‘gatekeeper’ for quality control and the first port of call on day to day queries and questions and plan progress
What You’ll Bring
- Be highly experienced in managing influencer and creator marketing campaigns with knowledge of strategy, measurement and co‑creation
- Likely to have approx. 5+ years’ experience, working with a mix of well‑known brands
- A proven track record for playing a key vital role in previous client management and development
- Commercially focused with an eye for developing new business from existing client relationships
- Strategically minded, confident in leading clients through challenging briefs to agree propositions
- Tenacious and confident in leading clients
- Pro‑active and a strong sense of client intuition
What We Offer
This is a 6-month Fixed Term Contract. The team is based from our London office on a hybrid working basis. At dentsu, we’ve built a benefits package that supports every chapter of your life. From company‑funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick‑pay policy, to wellbeing days, volunteering time, flexible bank‑holiday swaps and great everyday perks like retail discounts, gym access and tech schemes - we make it easier to live well, not just work well. Our employee‑led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you - your health, your family, your future.
About Dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end‑to‑end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society. Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast‑changing world.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location London
Brand Dentsu Creative
Time Type Full time
Contract Type Fixed Term Contract (Fixed Term)
Influencer Account Director (FTC 12 months) employer: Dentsu Creative
Dentsu Creative is an exceptional employer that prioritises employee well-being and growth, offering a comprehensive benefits package that includes private medical insurance, flexible working arrangements, and generous leave policies. With a vibrant work culture that fosters creativity and collaboration, employees are empowered to thrive in their roles while contributing to innovative campaigns for renowned brands. Located in London, the agency provides a dynamic environment where team members can develop their skills and advance their careers in the fast-paced world of influencer marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Account Director (FTC 12 months)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get that interview, let your true self shine through. Dentsu Creative values creativity and innovation, so don’t hesitate to share your unique ideas and experiences that make you stand out.
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for Account Directors and think about how your experience aligns with what Dentsu is looking for. Practice your answers, but keep it natural – we want to see the real you!
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the team!
We think you need these skills to ace Influencer Account Director (FTC 12 months)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Influencer Account Director role. Highlight your experience in managing influencer campaigns and your knack for building strong client relationships. We want to see how you can bring your unique skills to our team!
Showcase Your Creativity:Since we're all about Transformative Creativity, don’t shy away from showcasing your creative side. Whether it’s through a portfolio or examples of past campaigns, let us see how you think outside the box and push boundaries.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured applications that get straight to the heart of your experience and what you can bring to Dentsu Creative. Remember, less is often more!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Dentsu Creative
✨Know Your Influencers
Before the interview, research the influencers and creators that Dentsu Creative has worked with. Understand their campaigns and how they align with the agency's philosophy of Transformative Creativity. This will show your genuine interest and help you discuss relevant strategies during the interview.
✨Showcase Your Client Management Skills
Prepare examples from your past experiences where you've successfully managed client relationships. Highlight how you navigated challenges and delivered results. This is crucial for the role, so be ready to discuss specific instances where your interpersonal skills made a difference.
✨Be Commercially Savvy
Brush up on your financial acumen related to account management. Be prepared to discuss how you've handled budgets, forecasts, and billing in previous roles. Demonstrating your understanding of the commercial aspects of influencer marketing will set you apart as a candidate.
✨Engage with the Team Dynamic
Since this role involves managing a team, think about how you can contribute to a positive team environment. Prepare to discuss your mentoring style and how you've supported team members in their development. Showing that you value collaboration will resonate well with the interviewers.
