At a Glance
- Tasks: Join us as an Account Executive, focusing on media relations and content development in the tech PR space.
- Company: Be part of a dynamic team representing top tech brands like Zoom and Lenovo.
- Benefits: Enjoy flexible work options, competitive salary, and a comprehensive benefits package.
- Why this job: This role offers exciting challenges, growth opportunities, and a chance to shape digital transformation.
- Qualifications: Strong writing skills, media knowledge, and a passion for technology are essential.
- Other info: Work from our London office two days a week and remotely the rest of the time.
The predicted salary is between 27000 - 29000 £ per year.
What’s the role?
Account Executive
What are the hours?
Full-time role, 37.5 hours per week
Where will I be working?
Minimum of two days per week in our central London office (EC1V 9BW) and the rest of the time from wherever you wish!
What will I be doing in the role?
With a bit of experience behind you, this will be the next step in your PR career – bringing new challenges that will help you move through this exciting, fast-paced industry. You will be focusing on building on your understanding of the processes involved in PR, the client/agency relationship, media relations, content development, social media trends and ensuring the smooth running of client programmes.
Working with the team, you’ll be on point to drive media coverage, prepare first drafts of written content, support on admin and reporting, media and trends research, social media content and helping brainstorm new ideas to take to clients. Oh, and you’ll be building your supplier and media contacts along the way!
This role sits within our Technology team, looking after the brands that are shaping the way we live and work and enabling digital transformation within businesses. With clients including Zoom, Lenovo, ServiceNow, Snowflake and Celonis, our clients are a mix of household names and category leaders. Our briefs include media relations, regional hub management, content creation, social media, measurement and influencer outreach.
General responsibilities include:
- Media materials creation, media outreach and relationship building
- Organising and researching media, speaker and award opportunities, including sourcing and qualifying opportunities and status maintenance
- Written content development – from social posts and short comments to blogs and reports
- Collection, collation and distributing media coverage on a regular basis (including online monitoring)
- Online research using social media tools and techniques
- Supporting the running of client accounts, helping to keep the team organised
What makes a great Zeno team member for this role?
You love writing! You feel confident writing about a variety of topics across different formats (e.g. news releases, case studies, fact sheets, blogs and so on). You’ll learn the difference between how bloggers and professional journalists operate in terms of codes of conduct, deadlines, engagement and copy/content requirements.
Media Knowledge! It’s important to have good knowledge of the media, for your specific clients and in general. This should include national, trade and online. You must be proficient in using basic media tools to research and develop insight on journalists, influencers and client competition.
Media liaison and relationship building! You’re a people person and feel confident dealing with journalist enquiries, meeting the press and clients in a professional environment and building those all-important relationships with industry professionals.
Organised, focused and big on quality! You set yourself high standards when it comes to your writing, you can manage multiple workloads and deadlines and pay close attention to the smallest details. Nothing gets past you!
Technology understanding! We don’t expect you to be an expert on everything, but having a basic understanding of and interest in how a range of technology (from cloud services to online security) works is helpful.
Teamwork makes the dream work! You communicate extremely well with colleagues, you’re motivated and can take important feedback to ensure you are progressing in the right direction.
Nice to haves
You already have a keen interest in AI tools that make you more efficient at your job.
You are already subscribed to a few news groups and keep up to date on political affairs.
Salary: £27,000 – £29,000 DoE, plus a great benefits package! #J-18808-Ljbffr
Account Executive, B2B Technology PR employer: Dentsu Creative Worldwide
Contact Detail:
Dentsu Creative Worldwide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive, B2B Technology PR
✨Tip Number 1
Familiarize yourself with the latest trends in technology PR. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the PR and technology sectors. Attend industry events or webinars to meet potential colleagues and mentors. Building these connections can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Practice your writing skills across different formats. Create sample pieces like press releases, blog posts, or social media content to showcase your versatility. This will demonstrate your passion for writing and your ability to adapt to various styles.
✨Tip Number 4
Research the clients you'll be working with, such as Zoom and Lenovo. Understanding their brand values and recent news will allow you to speak confidently about how you can contribute to their PR efforts during the interview.
We think you need these skills to ace Account Executive, B2B Technology PR
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR, media relations, and content development. Emphasize any previous roles where you demonstrated strong writing skills and an understanding of technology.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for PR and technology. Mention specific clients or projects that excite you about the role and explain how your skills align with the responsibilities outlined in the job description.
Showcase Your Writing Skills: Include samples of your writing in various formats, such as blogs, press releases, or social media posts. This will demonstrate your versatility and ability to adapt your writing style to different audiences.
Research the Company: Familiarize yourself with Zeno's work, especially within the technology sector. Understanding their clients and recent campaigns will help you tailor your application and show genuine interest in the position.
How to prepare for a job interview at Dentsu Creative Worldwide
✨Show Your Passion for Writing
Since this role emphasizes writing across various formats, be prepared to discuss your writing experience. Bring examples of your work, such as news releases or blogs, and express your enthusiasm for creating engaging content.
✨Demonstrate Media Knowledge
Familiarize yourself with the media landscape relevant to the technology sector. Be ready to talk about key publications, journalists, and trends that impact your potential clients. This will show your understanding of the industry and your proactive approach.
✨Highlight Relationship-Building Skills
As a people person, share experiences where you've successfully built relationships with clients or media professionals. Discuss how you handle inquiries and maintain professional connections, as this is crucial for the role.
✨Emphasize Organizational Skills
The ability to manage multiple tasks and deadlines is vital. Prepare to discuss how you prioritize your workload and ensure quality in your work. Mention any tools or methods you use to stay organized and focused.