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- Tasks: Join our six-month programme to learn about sports marketing and share your Gen Z insights.
- Company: Dentsu Sports International is a leading name in sports and entertainment marketing.
- Benefits: Gain access to mentoring, industry events, and an online sponsorship course; travel expenses covered.
- Why this job: Shape the future of fan-first marketing while building real connections in the industry.
- Qualifications: Open to UK-based candidates aged 18-24; creativity in application is key.
- Other info: This unpaid programme runs alongside your studies or work commitments.
Future FWD is back for its second year – and it’s bigger and better than ever. Created by dentsu Sports International (DSI), this UK-based programme is built to open doors, spark ideas and give you a proper inside track into the world of sports and entertainment marketing, whilst being able to share with us latest Gen Z thoughts and insights that the sports and entertainment industry need to be aware of. Future FWD creates opportunities and shapes the next generation of sports marketing talent.
We know it can be tough breaking into this space – especially if you don’t already have connections or experience. Future FWD exists to change that. It’s here to help you grow, gain confidence and start building a career with impact.
Please note – this programme is unpaid but travel expenses are covered.
We welcome and encourage applications from UK-based candidates aged 18–24 (at the time of application). Over six months (23 total hours), you’ll get access to:
- A place on the Introduction to Sponsorship Course with the European Sponsorship Association (online course)
- One-to-one mentoring from experienced professionals
- Access to real industry events
- In-person workshop with experts from DSI across strategy, creative, insights, partnerships and more
- The chance to publish your perspective on dentsu Sports International’s channels
This is your opportunity to get stuck in, learn from those already working in the industry and share your voice too. We’re looking for bright minds with bold ideas – people who want to shape the future of fan-first marketing. It’s not all PowerPoints either! – you’ll build real relationships, make lasting connections and get a sense of what working in this industry is really like – from the inside.
Key dates for 2025:
- Applications close – Friday 25th April (midnight)
- Interviews – W/C 5th May
- Programme kicks off – Monday 2nd June
- Virtual welcome – Friday 6th June
- In-person session at Dentsu Sports International – Wednesday 20th August
- Virtual Farewell – 27th November
Important Information - How to apply:
Instead of a CV answer the following questions in a creative way e.g. PowerPoint slides or video, just save a link to a word doc and submit in the CV/cover letter section or use the URL link/attachments field. Videos should be no more than 2 minutes.
- An introduction to yourself
- Fun fact or something unique about yourself
- Why you want to be in the programme
- What aspect of sports marketing interests you the most – Sponsorship, Content, Event Activation, Insights etc.
This programme is unpaid but travel expenses are covered. Please note: Future FWD is designed to run alongside your current work, studies or other commitments. This is not a full-time role – but we do ask for your commitment across the full six months. The programme is completely free to join.
Sound like your kind of thing? Submit an application as we’d love to hear from you!
dentsu does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience. As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.
Location: London
Brand: Mktg Sports
Time Type: Part time
Contract Type: Variable Hours
Work Insights Programme - Sports Marketing employer: Dentsu Aegis Network
Contact Detail:
Dentsu Aegis Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Work Insights Programme - Sports Marketing
✨Tip Number 1
Network with professionals in the sports marketing industry. Attend events, webinars, or workshops related to sports and entertainment marketing to meet people who can provide insights and potentially refer you to opportunities like the Future FWD programme.
✨Tip Number 2
Engage with dentsu Sports International on social media. Follow their channels, comment on their posts, and share your thoughts on relevant topics. This will help you get noticed and show your genuine interest in the company and the industry.
✨Tip Number 3
Research current trends in sports marketing, especially those that resonate with Gen Z. Being knowledgeable about what’s happening in the industry will allow you to contribute valuable insights during discussions and interviews.
✨Tip Number 4
Prepare a creative application that reflects your personality and passion for sports marketing. Use engaging visuals or storytelling techniques to make your submission stand out, as this programme values creativity and unique perspectives.
We think you need these skills to ace Work Insights Programme - Sports Marketing
Some tips for your application 🫡
Understand the Programme: Familiarise yourself with the Future FWD programme and its objectives. Understand what dentsu Sports International is looking for in candidates and how you can align your application with their vision.
Get Creative: Since a traditional CV isn't required, think outside the box! Use PowerPoint slides or a short video to present your answers creatively. Make sure to keep videos under 2 minutes and ensure they are engaging and informative.
Answer the Key Questions: Address each of the required questions thoroughly. Introduce yourself, share a fun fact, explain your motivation for joining the programme, and specify which aspect of sports marketing excites you the most. Be authentic and let your personality shine through.
Check Your Submission: Before submitting, double-check your work for clarity and coherence. Ensure that all links to documents or videos are functioning properly and that your submission meets the guidelines provided by dentsu Sports International.
How to prepare for a job interview at Dentsu Aegis Network
✨Show Your Passion for Sports Marketing
Make sure to express your enthusiasm for sports marketing during the interview. Share specific examples of what excites you about the industry and how you stay updated on trends, especially those relevant to Gen Z.
✨Be Creative in Your Responses
Since the application process encourages creativity, continue this trend in your interview. Think outside the box when answering questions and consider using anecdotes or unique perspectives that showcase your personality.
✨Highlight Your Unique Insights
The programme values fresh ideas from Gen Z. Be prepared to discuss your thoughts on current trends in sports marketing and how they could impact fan engagement. This will demonstrate your understanding of the industry and your potential contributions.
✨Prepare Questions for Your Interviewers
Show your interest in the programme by preparing thoughtful questions for the interviewers. Ask about their experiences in the industry, the types of projects you might work on, or how they envision the future of sports marketing evolving.
