Client Director- 6 Month FTC in Stafford

The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client’s marketing needs are met. They are viewed as a trusted advisor to the client, understand and articulate client business insights, and leverage them to contribute ways to move the business forward. The role involves leading and monitoring day-to-day activities, proactively identifying new business-building insights and opportunities, managing, motivating, and developing their team, and working with other departments to develop and execute strategies that will build the Client’s business.

The Client Director, Audiences & Culture is a senior, client-facing leader responsible for defining and delivering audience-led, data-driven marketing strategies for Dentsu UK’s clients. This role leads the development and orchestration of first-, second-, and third-party audience strategies across paid media and owned channels, shaping acquisition, retention, and diversification approaches. The Client Director partners closely with media, strategy, planning, creative, and CXM teams to embed audience thinking across the full marketing ecosystem.

What you’ll do

• Audience Strategy Development: Define and implement first, second, and third-party consumer data strategy use cases to bring strategy to life for the client, focusing on driving value from the client’s own first-party data. Define and implement audience strategies for acquisition, retention, and diversification, primarily across paid media channels, with a secondary focus on owned channels (email, web, app, SMS) and how both work in tandem. Create and refine audience segmentations through data attribute analysis, data volume sizing, partner match rates, and wider brand target audience strategy. Define and oversee orchestration of first-party acquisition strategies for clients, including volume forecasting, value exchange identification, and testing, adhering to client’s privacy and consent policies.
• Data Clean Room / Mar-Tech Consultancy: Work with client teams to recommend the right technology to facilitate data usage in paid media. Recommend tech roadmaps based on client’s objectives, maturity, and channel mix. Lead the audience test & learn agenda, track performance, and guide optimisations. Recommend the right data partnerships and paid media channels to be used within the Clean Room environment. Creation of audiences and segments within Clean Room partners for distribution to paid media channels.
• Thought Leadership: Act as a thought leader, championing audience-first solutions within the organisation. Stay informed on industry trends, emerging technologies, and data strategies.

About you

• BA/BS degree or relevant combination of education and experience.
• 5+ years of agency experience in client-facing audience data-based strategy roles.
• Proven track record of defining and delivering data-driven marketing strategies.
• Experience with first, second, and third-party data solutions.
• Knowledge and hands-on experience using Data Clean Rooms (LiveRamp Safe-Haven, Infosum, Snowflake experience preferred).
• Strong verbal and written communication skills commensurate to deliver strategy to senior-level stakeholders.
• Proven, strong cross-functional and cross-agency management, interpersonal communication, and collaboration skills.

A Few Of The Benefits

• Great compensation package, private health & dental insurance, corporate discounts, and career development through Dentsu University, and free access to LinkedIn learning.
• 29+ days of annual leave (25 days of regular holidays, birthdays off, and 3 additional wellness days).
• Opportunity to volunteer for up to 2 days per year and agency closure between Christmas and New Year.
• Hybrid working schedule with flexible start/end hours.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.

About Dentsu: Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce, and experience, underpinned by modern creativity. As part of Dentsu Group Inc., we are headquartered in Tokyo, Japan, and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA, and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.