Social Account Director (Sports) (London)

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

ROLE PURPOSE

The purpose of this role is to take the lead on a key Dentsu Creative sports account and shape how we deliver best-in-class social content in the fast-paced world of sports. By leveraging Dentsu Creative’s unique capabilities, we aim to produce standout, effective creative work that not only resonates with fans but also delivers measurable value for our client and drives broader impact.

RESPONSIBILITIES

• Lead multiple social accounts, taking the client lead role and managing the team to deliver best in class social content and channel management.
• Manage social retainers and campaign planning, delivering to agreed deadlines.
• Oversee content creation from ideation to production, as well as community management to ensure all content/copy aligns to brand look and feel and tone of voice.
• Work closely with strategy and creative teams to ensure all social content aligns to overall brand strategy, as well as plan future social campaigns.
• Oversee content measurement by compiling benchmarks and KIPs and working with the social team to report on a monthly and quarterly basis.
• Manage client and campaign budgets to ensure work is commercially viable.
• Work within an integrated team across the Dentsu network to align social plans with media, influencer, PR etc.

WHAT YOU BRING

• Extensive experience in a similar position. You’ll be a social expert who’s able to talk in detail about the different social platforms, functionalities and best practice.
• Experience working on a sports brand.
• Practical and hands-on experience with the fundamental areas of social, including strategy, content creation, community management, content boosting and reporting.
• Significant experience working with platforms, including Facebook Business Manager, TikTok for Business, Twitter Ads, Pinterest Ads, Snap Ads, LinkedIn Campaign Manager, and with social media tools, including Brandwatch, Sprinklr, Falcon, Sprout Social.
• Expertise in all things social, including latest developments and trends, how social can deliver client business goals, social creative best practices, influencer marketing, paid social, and measurement and analysis.
• Proficient experience in client management as well as managing a social media team.
• Ability to oversee and manage account commercials, overseeing accounts with significant budgets.
• A great understanding of how social integrates with other channels, including media, influencer, PR and eCRM.
• The ability to work collaboratively and build relationships within internal stakeholders and clients alike.
• An understanding of new business and experience collaborating on pitches.

WORKING WITH US

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.