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- Tasks: Lead innovative social strategies for a top sports client, enhancing brand engagement and measurable results.
- Company: Join Dentsu Creative, a global leader in sustainable brand transformation and Cannes Lions Agency of the Year 2022.
- Benefits: Enjoy flexible working arrangements, competitive salary, and a tailored benefits package.
- Why this job: Be part of a creative network that values inclusivity, innovation, and personal growth.
- Qualifications: Proven social strategy experience, strong sports understanding, and leadership skills required.
- Other info: Work in a dynamic team environment with opportunities for continuous learning and development.
The predicted salary is between 42000 - 84000 £ per year.
A BIT ABOUT US
Dentsu Creative is dentsu's sole global creative network. We are in the business of sustainable brand transformation through the magic of applied creativity. Named Cannes Lions Agency of the Year in 2022, DC is made for integration with Dentsu's Media and Merkle networks. With 9,000 creatives across the globe, DC is primed to deliver ideas that create culture, shape society, and invent the future.
ROLE PURPOSE
Social is one of the biggest and most exciting growth opportunities within DC. This role is key to our clients’ social success. Responsible for formulating and executing innovative social strategies that elevate brands, enhance engagement, and deliver measurable value and results. You will be one of the leading voices for social for DC working across markets for a specialist sports client. You will be generating and plugging into social innovation projects that keep DC pushing the boundaries on where next for social.
KEY RESPONSIBILITIES
- SOCIAL MEDIA STRATEGY AND DEVELOPMENT
- Create brilliant and comprehensive social media strategies/frameworks that lead to brilliant work for our clients and new business pitches across owned and paid.
- Oversee the development of social content from a strategic perspective for our clients' social media channels across markets.
- Create products, playbooks, and ways of working for teams to ensure clarity and social excellence of scope for each client.
- Work closely with creatives and creators to create the best creative for the job in hand.
- Work with client service/operations and community management teams for smooth running and growth of social accounts.
- Work with media, data, and other teams within dentsu (e.g., SEO, data, and analytics) on whole picture social planning, amplification, and execution.
- Build/nurture a team and community for social within the Agency/wider dentsu network.
- SOCIAL EFFECTIVENESS
- Work with the social/agency teams to provide added value to clients and keep them ahead in social – from regular reports, workshops, future trends, and updates.
- Measurement and analytics - Be the expert on measurement and evaluation techniques and tools for social.
- Outcomes not outputs - Provide data/reporting and tracking on social programmes to evaluate the effectiveness and impact of investment for our clients.
- FUTURE DIRECTION AND INNOVATION
- Evolve future models for social.
- Create social products and processes clients can easily buy into.
- Be informed and ahead of the social/content trends and in turn inform the agency and clients in regular sessions.
- Build and use the right mix of tools to deliver the best strategies and results.
- Test, learn, and innovate with clients to push boundaries.
- Take the Agency on the journey – leading the way with best practice.
QUALIFICATIONS & SKILLS
We’re looking for someone with:
- A curious mindset and bigger picture thinker.
- Who loves to be ahead of social best practice/tools and measurement techniques for platforms.
- And enjoys a challenge/get a kick out of solving client problems.
Experience
- Proven track record of social brilliance for clients.
- Strong Sports understanding.
- Cross-market experience.
- Social leadership – developing and leading a Social Strategy team.
- Delivering successful social/social and content strategies across Organic and Paid.
- Proving the value of social – Has a deep understanding of social metrics and how to achieve the best value from social content and activations.
Skills
- Presentation skills/technical skills/social platforms.
- Technical platform expertise.
- A good understanding and experience of working with different social insight and measurement tools – from in-platform analytics to third-party tools.
- Proposal/report writing/project planning/trends and vision setting.
- Brief writing/proposal writing.
- Leadership – manage and develop a team with vision and empathy.
- Positive client feedback and relationships.
- Growth in social – number of accounts and revenue/new wins/team growth.
- Successful case studies/social success stories and the role of strategy in delivering results for clients.
- Delivering innovative projects - wider DC projects and innovation.
- Social kudos – more people in DC knowing about the brilliance of social.
WORKING WITH US
Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways, we espouse humility alongside practical flexible problem solving. On your journey, you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture, and change behaviour. By bringing together the capabilities, experience, and relationships of our collective experts, the opportunities for personal growth and development are endless.
WHAT WE OFFER
This is a permanent role / XX month Fixed Term Contract / Maternity Cover. The team is based in our London office but operates under flexible working arrangements. The team are currently in the office every Tuesday and Thursday. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
INCLUSION AND DIVERSITY
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual orientation, age, or disability. Individuality is what makes us great; we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone. We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need, but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
Senior Social Strategist (Sport) employer: Dentsu Aegis Network
Contact Detail:
Dentsu Aegis Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Strategist (Sport)
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially within the sports sector. Follow industry leaders and engage with their content to understand what strategies are currently resonating with audiences.
✨Tip Number 2
Network with professionals in the social media and sports marketing fields. Attend relevant events or webinars where you can meet potential colleagues or mentors who can provide insights into the role and the company culture.
✨Tip Number 3
Showcase your expertise by creating a portfolio of successful social media campaigns you've led, particularly those that demonstrate measurable results. This will help you stand out as a candidate who understands the importance of data-driven strategies.
✨Tip Number 4
Prepare for the interview by thinking about innovative social strategies you could propose for Dentsu Creative's clients. Being able to discuss fresh ideas will demonstrate your proactive approach and passion for the role.
We think you need these skills to ace Senior Social Strategist (Sport)
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and qualifications required for the Senior Social Strategist position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should not only list your previous roles but also showcase your achievements in social media strategy, particularly in sports. Use metrics to demonstrate your impact, such as growth in engagement or successful campaigns you've led.
Write a Tailored Cover Letter: In your cover letter, express your passion for social media and sports. Discuss specific examples of how you've developed innovative strategies and led teams to success. Make sure to connect your experiences directly to the key responsibilities outlined in the job description.
Showcase Your Knowledge: Demonstrate your understanding of current social media trends and measurement techniques in your application. Mention any relevant tools or platforms you are proficient in, and how you have used them to achieve results in past roles.
How to prepare for a job interview at Dentsu Aegis Network
✨Showcase Your Social Savvy
Make sure to highlight your understanding of social media trends and best practices. Prepare examples of successful campaigns you've led, especially in the sports sector, to demonstrate your expertise.
✨Prepare for Strategic Discussions
Be ready to discuss how you would formulate and execute innovative social strategies. Think about specific frameworks or playbooks you've developed in the past and how they could apply to the role.
✨Demonstrate Leadership Skills
Since this role involves leading a team, be prepared to talk about your leadership style. Share experiences where you've nurtured talent or driven a team towards achieving social excellence.
✨Know Your Metrics
Familiarise yourself with social media measurement tools and techniques. Be ready to discuss how you've used data to evaluate the effectiveness of social strategies and how you can apply that knowledge to benefit the agency's clients.
