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- Tasks: Lead projects advising top companies on digital advertising technologies and strategies.
- Company: Merkle, a leading data-driven customer experience management company under Dentsu.
- Benefits: Great pay, private health insurance, 29+ days leave, and career development opportunities.
- Why this job: Make an impact in the fast-paced world of digital marketing and technology.
- Qualifications: 5+ years in digital marketing with strong knowledge of Google Marketing Platform.
- Other info: Flexible working hours and a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The purpose of this role is data analysis/guided deliverable development in support of assessment/strategic deliverables.
Merkle is a leading data-driven customer experience management (CXM) company that specialises in delivering unique, personalised customer experiences across platforms and devices. With a 30-year heritage as a data and analytics consultancy, Merkle became part of Dentsu in 2016—one of the world’s top five agency networks, with 60,000+ employees across 146 countries. Dentsu leads the region in digital media trading. We generate more data, drive more audience engagement, and track everything. We specialise in applying technology to deliver unmatched ROI for our clients.
Every year, a larger share of advertising and marketing is bought digitally, and companies are turning to advanced technologies to maximise their budgets. However, implementing adtech and martech is complex, challenging, and ever-changing—which is why specialist knowledge is essential to ensure it’s done correctly. Google Marketing Platform (GMP) is among the world’s most advanced platforms for buying, managing, and measuring digital advertising. Merkle is one of a select group of companies entrusted by Google to help global businesses set up their technologies the right way.
As a Paid Search Manager you will lead projects advising some of the world’s biggest companies on how to architect and implement advertising and marketing technologies—including GMP—to deliver best-in-class digital communications. You will also help companies measure the impact of their media activity using Google and other tracking technologies. Initially, the role will focus on consultancy services around Paid Search, notably SA360 and Google Ads, but will increasingly span multiple platforms. No two client engagements are the same, making this an exciting opportunity for a candidate looking to leverage their paid media expertise while gaining exposure to broader platforms, data, adtech, and martech.
You will report to the Ad Tech Consulting Director, working across a portfolio of retained clients and project work. Key responsibilities include:
- Leading client relationships across technology partner operations, assisting businesses with GMP implementation (notably SA360) and features to drive results
- Conducting discovery sessions with clients to deeply understand their businesses and translate complex needs into clear technology requirements
- Advising clients on how their advertising and marketing technologies should be set up and integrated
- Training clients, their teams, and agency partners on the architecture and best practices you’ve defined
- Contributing to consultancy projects, including auditing advertising technologies and creating recommendations to enhance tool and platform usage
- Collaborating with vendor technology teams to co-deliver architecture projects and proactively suggest and test product improvements
What You Will Bring to the Team:
- 5+ years of experience in digital marketing, advertising, and/or analytics
- Strong knowledge of the Google Marketing Platform stack, especially SA360. Experience with DV360, CM360, or Paid Social platforms (Meta, Snap Ads) is an advantage
- Solid understanding of measurement technologies related to GMP (GA4, Floodlight, Enhanced Conversions, Consent Mode) and how conversion measurement impacts paid media optimisation
- Expertise in performance optimisation strategies and platform features (particularly SA360)
- Significant experience working directly with clients and/or internal stakeholders, including leading meetings and presentations
- Familiarity with platform integrations, data flows, and campaign taxonomies
- Understanding of how to utilise client first-party data to optimise marketing activity within GMP
A few of the benefits:
- You will have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning
- 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
- We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
- You will have a hybrid working schedule, with flexible start/end hours
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location: London
Brand: Merkle
Time Type: Full time
Contract Type: Permanent
Paid Search Manager employer: Dentsu Aegis Network
Contact Detail:
Dentsu Aegis Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. The more people you know, the better your chances of landing that Paid Search Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in digital marketing and paid search. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their needs and challenges, especially around Google Marketing Platform. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Search Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that are most relevant to the Paid Search Manager role. Highlight your expertise in Google Marketing Platform and any experience with SA360, as this will catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your background makes you a perfect fit for our team at Merkle. Be genuine and let your personality come through.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements and results you've delivered. Numbers speak volumes, so if you've improved ROI or optimised campaigns, make sure to include those stats!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our awesome team!
How to prepare for a job interview at Dentsu Aegis Network
✨Know Your Stuff
Make sure you brush up on your knowledge of the Google Marketing Platform, especially SA360. Be ready to discuss how you've used these tools in past roles and how they can benefit potential clients.
✨Showcase Your Consultancy Skills
Prepare examples of how you've successfully led client relationships and translated complex needs into actionable strategies. Highlight your experience in conducting discovery sessions and training teams on best practices.
✨Data is Key
Familiarise yourself with measurement technologies like GA4 and Enhanced Conversions. Be prepared to discuss how you’ve used data to optimise paid media campaigns and improve ROI for clients.
✨Be Ready to Collaborate
Since this role involves working with various stakeholders, think of examples where you've collaborated with technology teams or clients to deliver successful projects. Emphasise your ability to communicate effectively and build strong relationships.
