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For Companies At a Glance
- Tasks: Lead marketing programs to engage partners and drive customer acquisition.
- Company: Join Dentsu Aegis Network, a global leader in media and digital marketing.
- Benefits: Enjoy a competitive salary, health insurance, 29+ days leave, and hybrid work options.
- Why this job: Be part of a diverse team that values innovation and social impact.
- Qualifications: 5-7 years in B2B marketing with a focus on partner marketing and ABM.
- Other info: Flexible working arrangements and a commitment to inclusion and diversity.
The predicted salary is between 43200 - 72000 £ per year.
The purpose of this role is to develop, implement and execute strategic marketing plans and tactics for the organisation in order to attract potential customers and retain existing ones.
About the Role
We are looking for a results-driven Marketing Manager to lead marketing programs that engage strategic partners, high-value accounts, and Trade Solution Providers as part of our extended customer ecosystem. This role combines partner marketing, account-based marketing (ABM), and campaign execution to support customer acquisition, partner enablement, and go-to-market impact. You’ll collaborate closely with sales, partnerships, product marketing, and content teams to develop and activate targeted campaigns. These campaigns will support the full relationship lifecycle — from awareness and acquisition to onboarding and growth — across key partner types, including strategic alliances, channel partners, and trade solution providers.
Key Responsibilities
- Partner & Ecosystem Marketing
- Plan and deliver co-marketing programs with strategic partners, including Trade Solution Providers, to amplify shared value propositions.
- Develop marketing toolkits and campaign assets to support partner-led and co-branded activation across digital, content, and events.
- Drive partner awareness and education by highlighting joint solutions, use cases, and success stories through owned and earned media.
- Support partner recruitment and onboarding with targeted communications and enablement campaigns.
- Lead ABM programs targeting priority accounts across industry verticals and regions, including Trade Solution Providers and enterprise buyers.
- Personalize messaging and experiences based on account insights, buyer roles, and business needs.
- Work closely with sales and business development teams to align ABM tactics with territory plans and pipeline goals.
- Use data, CRM, and intent tools to prioritize outreach and refine campaign targeting.
- Build and execute integrated marketing campaigns across email, digital, events, and social media — tailored by partner type or account segment.
- Manage the end-to-end campaign lifecycle, including creative briefing, timeline management, and stakeholder approvals.
- Ensure consistent messaging and brand experience across all touchpoints, in line with global marketing strategy.
- Track and report on partner and ABM campaign performance using KPIs such as engagement, influenced pipeline, and partner activation.
- Analyze results and feedback to continuously optimize programs and share insights with stakeholders.
Qualifications
- 5–7 years of experience in B2B marketing, ideally with a focus on partner marketing, ABM, or ecosystem engagement.
- Strong understanding of Trade Solution Providers and how they operate within broader partner and customer networks.
- Proven success delivering targeted, multi-channel campaigns that drive measurable impact.
- Excellent collaboration skills across sales, channel, and marketing teams.
- Experience with CRM (e.g., Salesforce), marketing automation (e.g., Marketo, HubSpot), and ABM tools (e.g., 6sense, Demandbase) preferred.
- Strong organizational skills, attention to detail, and a proactive mindset.
- Comfortable in fast-paced, high-growth environments with evolving priorities.
A few of the benefits
- You’ll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning.
- 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days).
- We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years.
- You’ll have a hybrid working schedule.
Inclusion and Diversity
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures. We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
Location: London
Brand: Merkle
Time Type: Full time
Contract Type: Permanent
About the company
Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.
NavCo Marketing Manager employer: Dentsu Aegis Network
Contact Detail:
Dentsu Aegis Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land NavCo Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in partner marketing and account-based marketing (ABM). Understanding these concepts will help you speak the same language as our team and demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience with Trade Solution Providers. This can provide you with valuable insights and connections that may benefit your application.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've led in the past. Highlighting measurable impacts will show us that you have the results-driven mindset we’re looking for.
✨Tip Number 4
Research our company culture and values, particularly around inclusion and diversity. Being able to articulate how you align with our ethos will set you apart from other candidates.
We think you need these skills to ace NavCo Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, partner marketing, and account-based marketing (ABM). Use specific examples of campaigns you've led that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills can contribute to the company's goals. Mention your understanding of Trade Solution Providers and how you can leverage this knowledge in the role.
Showcase Collaboration Skills: Emphasise your ability to work collaboratively with sales, partnerships, and content teams. Provide examples of successful projects where you worked across departments to achieve marketing objectives.
Highlight Data-Driven Decision Making: Discuss your experience with CRM and marketing automation tools, and how you've used data to inform your marketing strategies. Mention any specific KPIs you've tracked and how you've optimised campaigns based on performance.
How to prepare for a job interview at Dentsu Aegis Network
✨Understand the Role
Make sure you have a solid grasp of the responsibilities outlined in the job description. Familiarise yourself with partner marketing, account-based marketing (ABM), and campaign execution, as these are key components of the role.
✨Showcase Your Experience
Prepare to discuss your previous B2B marketing experience, particularly any work related to partner marketing or ecosystem engagement. Be ready to share specific examples of successful campaigns you've led and the measurable impact they had.
✨Demonstrate Collaboration Skills
Since this role requires close collaboration with various teams, think of examples where you've successfully worked with sales, product marketing, or content teams. Highlight how you aligned marketing strategies with broader business goals.
✨Prepare for Data-Driven Discussions
Be ready to talk about how you've used data and CRM tools in your previous roles. Discuss how you've tracked campaign performance and optimised strategies based on insights, as this will be crucial for the position.