Global Paid Social Partner - LUXE

The purpose of this role is to provide strategic planning and direction for all Paid social clients, oversee all implementation and to grow revenue and capability in the Paid Social team.

Job Description:

Position Overview:

We are seeking a dynamic and experienced Global Paid Social Partner to lead the overall vision and strategy for Paid Social at a group level for a prestigious luxury client. This role is pivotal in driving the success of paid social channels across all brands within the group, ensuring best practices, and fostering strategic growth.

This role will have 5-6 direct reports and will lead activation teams based across three different hubs globally. You will be the main point of contact for the client at a Group Level for anything relating to Paid Social Media across the brands. Due to the global nature of this client and your respective team, you’ll be expected to effectively lead and build successful relationships remotely. However, this role will require travel to different markets to deliver key presentations and meetings with both the client and your respective teams.

Given the ever-evolving social media and digital landscape, you will be expected to remain abreast of key updates and competitor activities. As we move progressively into this algorithmic era, you’ll be expected to make proactive decisions and recommendations on how the brands’ Paid Social strategies can be developed to meet this pace of change. A data-driven approach and the ability to analyse performance data from across the brands, identifying trends and outputs to further advance learnings and channel approach, are essential.

Key Responsibilities:

1. Channel Leadership & Strategy:
   • Responsible for ensuring communication of best practices, hygiene, and excellence across all brands and internal activation hubs. Set the agenda for auditing adoption of best practices at a group level.
   • Manage Account Directors across all locations, ensuring alignment with the group’s vision and strategy.
   • Drive channel best practices and create annual vision, roadmaps, channel priorities, and strategic frontiers.
2. Coordination and Collaboration:
   • Coordinate with key partners on group-level conversations, share betas, and track credits/coupons across brands.
   • Lead the relationship with corresponding specialists from Group HQ and facilitate and drive cross-brand knowledge sharing.
3. Reporting and Analysis:
   • Provide cross-brand reporting and insightful analysis, including auditing of targeting, audiences, data inputs, measurement, and platforms to a high degree of data accuracy.
   • Collect channel-specific case studies from Account Directors to showcase successes and learnings. Elevate these to the Group and celebrate success stories.
4. Education and Training:
   • Provide strategic support for Account Directors, identifying training gaps to all AD’s to ensure they become empowered and self-sufficient in leading the client relationship with the brands.
   • Responsible for the education of Rest of World (ROW) teams on Asian platforms, working closely with Asian teams to improve ways of working on major platforms and replicate measurement and targeting strategies.
   • Proactively create recommendations and guidance in reaction to industry and landscape developments, with the Group and all brands.
   • Identify training opportunities to ensure consistency in the development of the teams across the hubs, to drive evolution of skillset.
5. Communication and Meetings:
   • Lead monthly channel calls with the Group Client Lead to discuss updates, strategies, and performance.
   • Communicate with other channel leads and measurement teams from across the wider client team.
   • Collaborate with other social leaders and internal stakeholders from across the dentsu network.
   • Represent your client remit in internal board meetings and present key account updates, alongside commercial forecasts and revenue/income tracking. This includes the tracking of media investment across platforms, so that we’re able to manage our own commercial agreements with platforms.

Experience & Qualifications:

1. Must be open to travel to meet with the client and the other teams they oversee.
2. Deep understanding of the social media landscape and appreciation of the nuances across key markets such as EMEA, APAC, and the US.
3. Highly organized with a proven record of media planning across social platforms, including an understanding of YouTube at a strategic level.
4. Expertise in Advanced Measurement solutions such as Meta’s Advanced Analytics, Lift Studies, Conversion/Events APIs and MMM.
5. Strong understanding of Experimentation and Testing Agenda, with the ability to reconcile business challenges alongside media objectives and KPIs, to identify platform proxies and maximize strategies through a test and learn approach.
6. Proven record of working closely with media owners and a track record of nurturing and building client relationships at a Senior level – Director and above.
7. Reporting into the Client Performance Lead, leading teams across France, the UK, and the US.
8. An understanding of Asian social media platforms is preferable but not necessary.
9. Passionate about luxury with at least 4 years of experience working for a luxury brand.
10. At least 7-10 years of experience in social media marketing, including 2 years in a senior leadership position.

Why Join Us?

1. Be part of a prestigious luxury client with a global presence.
2. Lead innovative and impactful paid social strategies in this algorithmic era.
3. Collaborate with talented professionals across the globe, who are as enthusiastic and curious about the direction of social media marketing.
4. Drive the future of paid social in the luxury sector.

What we’ll give to you:

• You’ll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning.
• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days).
• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years.
• You’ll have a hybrid working schedule.

Inclusion & Diversity:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

If you are a strategic thinker with a passion for paid social and luxury brands, we invite you to apply for this exciting opportunity.

#LI-Hybrid #LI-VW2

Location: London

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

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