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For Companies At a Glance
- Tasks: Lead dynamic creative campaigns, strategy, and optimisation for personalised advertising.
- Company: Join Dentsu, a global leader in media and digital marketing with a rich history since 1901.
- Benefits: Enjoy a full-time role with opportunities for professional growth and collaboration.
- Why this job: Be part of a dynamic team driving innovative solutions for top brands and making an impact.
- Qualifications: Previous Programmatic or DCO experience is essential, ideally at Manager level.
- Other info: This position is based in Edinburgh, offering a chance to work in a vibrant city.
The predicted salary is between 36000 - 60000 £ per year.
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Role Purpose
The Dynamic Creative Manager will be responsible for developing and leading DCO strategy, set-up and optimisation of all personalised advertising and marketing. The Manager will establish a proven track record of delivering high level strategic thinking, in-depth campaign analysis of creative performance and effective, incremental testing for dynamic creative campaigns to ensure year-on-year client growth. They will proactively orchestrate a team of DCO specialists, both in individual performance development and guidance, whilst also managing the overarching strategic roadmap and overseeing production and delivery of outputs across all Dynamic Creative campaigns to a high standard and with the guidance of seniors and directors. The Manager will have a proven track record of winning new business and will lead on in-person and virtual pitches, presentations, and workshops with clients. They will report into the Dynamic Creative Director.
Key Responsibilities
- Lead and provide day to day briefing, strategy, activation, and optimisation/automation of dynamic creative (DCO) campaigns.
- Define the role of personalisation across addressable channels via data signals to drive performance.
- Exercise critical thinking and analysis to develop robust strategic planning and processes for all account-related responsibilities across data-driven dynamic creative campaigns.
- Lead on new business opportunities and orchestrate workshops with multiple stakeholders.
- Lead collaboration and relationships with all key stakeholders and partners on dynamic creative projects, including internal teams and external agencies, ensuring outputs are met accordingly to project timelines, and agreed objectives and purpose.
- Ensure QA is maintained and be the person-of-contact for roadmapping, launch and activation, with overall responsibility for activation checks and timely status reports to client for dynamic creative clients.
- Maintain and nurture client relationships.
- Responsible for drafting proposals and scopes of works as well as financial onboarding, forecasting, and billing per account.
- Responsible for line management of team members with professional guidance and clear objectives to enable confidence and success for individuals.
Skills/Qualifications
Previous Programmatic or DCO experience is essential, preferably at Manager level.
Dynamic Creative Account Manager employer: Dentsu Aegis Network
Contact Detail:
Dentsu Aegis Network Recruiting Team
accessibility@talentify.io
StudySmarter Expert Advice 🤫
We think this is how you could land Dynamic Creative Account Manager
✨Tip Number 1
Familiarise yourself with the latest trends in dynamic creative optimisation (DCO). Understanding how personalisation impacts advertising performance will give you an edge during interviews and discussions.
✨Tip Number 2
Network with professionals in the DCO space. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights for your application.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed. Highlight your strategic thinking and analytical skills, as these are crucial for the role and will impress hiring managers.
✨Tip Number 4
Showcase your leadership abilities by discussing how you've developed team members in previous roles. This will demonstrate your capability to manage a team effectively, which is a key responsibility of the position.
We think you need these skills to ace Dynamic Creative Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in programmatic advertising and dynamic creative optimisation. Use specific examples that demonstrate your strategic thinking and campaign analysis skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention how your previous experiences align with the responsibilities of the Dynamic Creative Manager position, particularly in leading teams and managing client relationships.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention successful campaigns you've led, improvements in client growth, or any awards or recognition you've received in your previous roles.
Prepare for Interviews: If you get called for an interview, be ready to discuss your approach to dynamic creative campaigns. Prepare examples of how you've used data signals for personalisation and how you've collaborated with stakeholders to achieve project goals.
How to prepare for a job interview at Dentsu Aegis Network
✨Showcase Your DCO Expertise
Make sure to highlight your previous experience with Dynamic Creative Optimisation (DCO) during the interview. Be prepared to discuss specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability to lead DCO strategy effectively.
✨Prepare for Strategic Discussions
Since the role involves high-level strategic thinking, be ready to engage in discussions about campaign analysis and performance metrics. Familiarise yourself with key performance indicators (KPIs) relevant to dynamic creative campaigns, and think of examples where you've used data to drive decisions.
✨Demonstrate Leadership Skills
As a manager, you'll need to orchestrate a team of specialists. Prepare to discuss your leadership style and how you've successfully guided teams in the past. Share examples of how you've nurtured talent and fostered collaboration among team members and stakeholders.
✨Engage in Client Relationship Management
Client relationships are crucial in this role. Be ready to talk about your experience in maintaining and nurturing client relationships. Discuss how you've handled client feedback, managed expectations, and ensured satisfaction in previous roles to show that you're capable of building strong partnerships.
