Job Description
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end‑to‑end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. dentsu Gaming is a division of dentsu group, leveraging its deep cultural understanding and history of innovative to create impactful gaming marketing and media strategies. With a global network and strategic partnerships with industry giants like Roblox, Sony, Nintendo, Namco Bandai, Overwolf, and Anzu – dentsu Gaming helps brands authentically engage with the gaming community. Their expertise spans in‑game advertising, branded integrations, and the development of original games, positioning them as leaders in the rapidly evolving gaming industry.
Purpose of the Role
dentsu Gaming is looking for a performance‑focused, data‑fluent leader to own both user acquisition and analytics across our gaming client portfolio. You will drive scalable player growth through high‑performance paid campaigns while building the data infrastructure, dashboards, and insights that optimise every stage of the player journey. Working across Gaming Agency Services, Games Development, Gaming Products, and Consulting, you will be the connective tissue between campaign execution and strategic decision‑making.
Key Responsibilities
- User Acquisition Strategy and Paid Growth: Own end‑to‑end UA strategy across global gaming titles and markets. Manage multi‑million budgets across social (Meta, TikTok, Google), SDK networks (AppLovin, Unity, Mintegral), DSPs, Apple Search Ads, and creator ecosystems. Define testing roadmaps, scaling methodologies, and channel mix for both launches and live titles.
- Analytics, Data and Performance Reporting: Build and manage dashboards tracking campaign KPIs (CPI, ROAS, LTV, retention) across network, audience, and market levels. Use SQL, BI tools, and visualisation platforms (Tableau, Power BI) to surface actionable insights. Develop performance models to guide investment decisions and support client‑ready reporting and presentations.
- Market, Audience and Competitor Analysis: Conduct ongoing research into gaming trends, audience behaviours, and competitor activity. Translate findings into segmentation frameworks and go‑to‑market strategy inputs. Stay ahead of industry developments to incorporate relevant intelligence into campaign planning.
- Creative Testing & Optimisation: Design and run A/B tests at scale across creatives, formats, and messaging. Partner with Creative teams to ensure assets meet platform requirements and maximise conversion. Drive a culture of rapid iteration informed by data.
- Cross‑Functional Collaboration and Client Support: Act as the bridge between Analytics, Creative, Media, and Account teams. Work with Product to ensure proper UA and tracking setup for new titles and feature releases. Contribute data‑driven insights to client pitches and strategic presentations. Nurture relationships with major advertising partners to unlock testing opportunities.
- Programmatic and Marketing Mix Modelling (MMM): Implement and evaluate marketing mix modelling approaches to measure cross‑channel impact beyond platform attribution. Provide knowledge on programmatic buying strategy across DSPs, including private marketplace access. Build the business case for incrementality testing and MMM adoption across the gaming client portfolio.
Qualifications & Skills
- Several years in User Acquisition, performance marketing, or data/analytics.
- Proven track record across multi‑channel User Acquisition portfolios in gaming, digital marketing or media.
- Experience supporting or leading global campaigns.
- Experience in MMPs: AppsFlyer, Adjust or Singular.
- Expertise in supporting or leading global campaigns.
What We Offer
- Permanent role based in London with flexible working arrangements.
- Competitive salary and a benefits package you can tailor to your needs.
- Opportunities to work with leading gaming brands and innovative partners.
Location
London
Time and Contract
Full time, Permanent
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for.
