SVM Performance Manager

SVM Performance Manager

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead and optimise global subscriber value management strategies to boost engagement and revenue.
  • Company: Join a fast-growing subscription start-up focused on digital maturity and subscriber engagement.
  • Benefits: Enjoy a dynamic work environment with opportunities for innovation and professional growth.
  • Why this job: Be part of a team that values creativity and collaboration while making a real impact.
  • Qualifications: 5-7 years in subscriber management or digital marketing, with strong analytical and leadership skills.
  • Other info: Work closely with senior management and cross-functional teams to drive performance.

The predicted salary is between 36000 - 60000 £ per year.

About the Company: This is an exciting opportunity to join one of our key Financial Services Client teams. We are a fast-growing subscription-based start-up with a vision to achieve rapid global scale and digital maturity. We are committed to maximizing subscriber engagement and revenue through innovative subscriber value management strategies.

About the Role: The Subscriber Value Management Performance Manager will play a crucial role in executing and optimizing our global subscriber value management strategy to enhance subscriber engagement with our products and maximize revenue. This position requires someone focused on outcomes with expertise in subscriber lifecycle management, data analytics, and continuous improvement methodologies.

Key Responsibilities:

  • Strategy Execution and Optimization: Manage the rollout and ongoing optimization of the global subscriber value management strategy. Implement incremental data capture strategies to enhance customer insights and personalization efforts. Drive conversion, prospect management, onboarding, adoption, free trial conversion, upsell, retention, and win back initiatives across global markets.
  • Performance Analysis and Insights: Monitor key performance indicators (KPIs) such as subscriber engagement, conversion rates, retention rates, and revenue growth. Utilize data analytics and segmentation to identify trends, opportunities, and areas for improvement. Generate actionable insights and recommendations to optimize subscriber value management initiatives.
  • Campaign Management and Execution: Plan, execute, and oversee subscriber engagement campaigns across multiple channels. Collaborate with marketing and sales teams to align campaigns with business objectives and customer preferences. Implement A/B testing and performance tracking to continuously improve campaign effectiveness.
  • Team Management and Leadership: Direct and manage the work of journey orchestration and content authoring teams to achieve SVM objectives. Provide leadership, guidance, and mentorship to ensure alignment with strategic goals and objectives. Foster a collaborative and innovative team culture focused on delivering exceptional subscriber experiences.
  • Continuous Improvement and Innovation: Implement best practices and innovative approaches to enhance subscriber value management strategies. Foster a culture of continuous improvement and innovation within the subscriber value management team. Stay informed about industry trends and emerging technologies in subscriber lifecycle management.
  • Stakeholder Collaboration and Communication: Build strong relationships with cross-functional teams, including marketing, sales, product, and customer support. Communicate subscriber value management strategy, performance metrics, and recommendations to senior management and key stakeholders. Act as a subject matter expert on subscriber lifecycle management and performance optimization.

Qualifications:

  • Experience: Minimum of 5-7 years of experience in subscriber value management, CRM management, digital marketing, or related roles, with a proven track record of driving performance and revenue growth.
  • Technical Skills: Proficiency in subscriber management platforms (e.g., Salesforce, HubSpot) and data analytics tools. Strong analytical skills and experience with segmentation and targeting strategies are essential.
  • Leadership Skills: Demonstrated ability to lead cross-functional teams, manage complex projects, and drive results in a global environment.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and influence stakeholders at all levels.
  • Problem-Solving Skills: Strong analytical and problem-solving abilities, with a focus on data-driven decision-making and continuous improvement.
  • Customer Focus: Passion for delivering exceptional customer experiences and a deep understanding of subscriber engagement strategies.

SVM Performance Manager employer: Dentsu Aegis Network Ltd.

Join a fast-growing subscription-based start-up that is redefining the financial services landscape. As an employer, we offer a vibrant work culture that fosters innovation and collaboration, providing ample opportunities for professional growth and development. With a focus on maximizing subscriber engagement and revenue, you will be part of a dynamic team that values your contributions and encourages continuous improvement in a supportive environment.
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Contact Detail:

Dentsu Aegis Network Ltd. Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land SVM Performance Manager

✨Tip Number 1

Familiarise yourself with the latest trends in subscriber value management and digital marketing. This will not only help you understand the role better but also allow you to speak confidently about innovative strategies during your interview.

✨Tip Number 2

Network with professionals in the financial services and subscription-based industries. Attend relevant webinars or industry events to connect with potential colleagues and gain insights that could be beneficial for your application.

✨Tip Number 3

Prepare to discuss specific examples of how you've driven performance and revenue growth in previous roles. Highlight your experience with data analytics and how it has informed your decision-making processes.

✨Tip Number 4

Showcase your leadership skills by discussing any experience you have in managing cross-functional teams. Be ready to explain how you foster collaboration and drive results, as this is crucial for the role.

We think you need these skills to ace SVM Performance Manager

Subscriber Lifecycle Management
Data Analytics
Performance Analysis
Key Performance Indicators (KPIs)
Campaign Management
A/B Testing
Segmentation and Targeting Strategies
Cross-Functional Team Leadership
Project Management
Communication Skills
Stakeholder Engagement
Continuous Improvement Methodologies
Customer Experience Focus
Salesforce Proficiency
HubSpot Proficiency

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in subscriber value management, CRM management, and digital marketing. Use specific examples that demonstrate your ability to drive performance and revenue growth.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for subscriber engagement and outlines how your skills align with the key responsibilities of the role. Mention your experience with data analytics and campaign management to make a strong case.

Highlight Leadership Experience: Emphasise any previous leadership roles or experiences where you managed cross-functional teams. Provide examples of how you drove results and fostered collaboration within your team.

Showcase Analytical Skills: Include specific instances where you used data analytics to inform decision-making or improve subscriber engagement strategies. This will demonstrate your analytical mindset and problem-solving abilities.

How to prepare for a job interview at Dentsu Aegis Network Ltd.

✨Showcase Your Data Analytics Skills

Since the role requires expertise in data analytics, be prepared to discuss specific examples of how you've used data to drive subscriber engagement and revenue growth. Highlight any tools you've used, like Salesforce or HubSpot, and how they contributed to your success.

✨Demonstrate Leadership Experience

The position involves managing cross-functional teams, so share instances where you've successfully led a team or project. Emphasise your ability to mentor others and foster a collaborative environment, as this will resonate well with the interviewers.

✨Prepare for Performance Metrics Discussion

Familiarise yourself with key performance indicators relevant to subscriber value management, such as conversion rates and retention rates. Be ready to discuss how you've monitored these metrics in previous roles and what strategies you implemented to improve them.

✨Communicate Your Customer-Centric Approach

This role is all about enhancing subscriber experiences, so convey your passion for customer focus. Share examples of how you've implemented subscriber engagement strategies and the positive outcomes that resulted from your efforts.

SVM Performance Manager
Dentsu Aegis Network Ltd.
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