At a Glance
- Tasks: Lead a dynamic team to implement innovative CRO strategies and enhance user experiences.
- Company: Join dentsu, a global leader in digital-first media solutions.
- Benefits: Enjoy a competitive salary, tailored benefits, and flexible working options.
- Other info: Collaborate across teams and grow your career in a supportive, inclusive environment.
- Why this job: Make a real impact by optimising top brands' digital presence and driving client success.
- Qualifications: Proven management experience and deep knowledge of CRO and UX principles.
The predicted salary is between 60000 - 75000 £ per year.
The role is to lead and manage the implementation and execution of CRO strategies and daily communication with clients to help them achieve their goals. You will be part of dentsu Optimisation & UX team, one of the world's largest digital-first end-to-end media agencies. The team operates as a small agency within a large network, offering CRO and UX to top companies such as Specsavers, Asda, Dr Martens, Honda, Pets at Home, People’s Postcode Lottery, Jurys Inn and more. We are growing our CRO department and we are looking for a Senior Optimisation Manager to lead our CRO and UX projects.
Key Responsibilities
- Lead a team of CRO & UX Specialists, including Strategists, Designers, Data Analysts, Researchers and Developers.
- Manage resources, prioritise work and provide direct team leadership.
- Oversee a portfolio of client accounts, guide account teams and ensure clients receive value for their investment.
- Review client strategies to ensure alignment with long-term objectives, including A/B testing, page/journey redesigns, optimisation of the acquisition journey and site speed optimisation.
- Be accountable for clients, identify potential threats and find solutions to keep clients satisfied and invested.
- Lead annual, quarterly and monthly client reviews, communicating optimisation success to senior stakeholders.
- Instill an evidence‑based culture of website optimisation, using quantitative and qualitative methods to understand client products and customers.
- Plan team resources with strategists, set deadlines and prioritise activity.
- Build relationships with wider agency teams such as PPC, SEO, Social, Affiliates and Analytics to collaborate and identify growth opportunities.
- Identify cross‑sell and new client opportunities and work with sales to increase client investment.
- Organise and deliver training sessions for all team members.
- Analyse our proposition and innovate with the team to keep our services at the forefront of the CRO market.
Qualifications
- Direct management experience, including creating and following personal development plans.
- Comprehensive knowledge of CRO and UX, covering A/B testing, personalisation and UX projects.
- Excellent communication skills, able to lead difficult client calls or meetings at short notice and drive actionable conclusions.
- Ability to mentor and coach the team on all aspects of CRO and encourage continuous learning and development.
What We Offer
- This is a permanent, full‑time role with a competitive salary.
- A benefits package that can be tailored to your needs.
- Flexible working arrangements and a choice of office location in London or Manchester.
- Opportunities for professional development and collaboration across the agency.
Location & Working Arrangements
The team is based in our London or Manchester office but operates under flexible working arrangements. This is a full‑time, permanent position.
EEO Statement
At dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status or any other protected characteristic. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We recognise the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for.
Senior Optimisation Manager employer: Dentsu Aegis Network Ltd.
Dentsu is an exceptional employer that fosters a dynamic and inclusive work culture, offering flexible working arrangements in vibrant locations like London and Manchester. As part of one of the world's largest digital-first media agencies, employees benefit from tailored professional development opportunities and the chance to collaborate with top-tier clients across various industries. Join us to lead innovative CRO and UX projects while being supported by a diverse team committed to continuous learning and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Optimisation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dentsu Aegis Network Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu Aegis Network Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu Aegis Network Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dentsu Aegis Network Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Optimisation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu Aegis Network Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dentsu Aegis Network Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dentsu Aegis Network Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dentsu Aegis Network Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu Aegis Network Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dentsu Aegis Network Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
