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For Companies At a Glance
- Tasks: Lead loyalty strategies and design customer journeys for key clients.
- Company: Join Dentsu, a global leader in business transformation and creativity.
- Benefits: Great pay, private health insurance, 29+ days leave, and flexible working.
- Other info: Inclusive culture with opportunities for personal and professional growth.
- Why this job: Make a real impact on customer engagement and loyalty strategies.
- Qualifications: Experience in CRM, customer strategy, and loyalty programme design.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Senior Customer Strategist on a 6 month FTC to support key client programmes, with a strong focus on CRM, customer strategy and loyalty. This role sits within the Business Transformation (BX) practice, working at the intersection of strategy, data and experience. You will help shape and deliver customer-led growth strategies, translating insight into actionable CRM, loyalty and engagement programmes. This is a hands-on strategic role with high visibility across senior stakeholders and multidisciplinary teams.
What You’ll Be Doing
- Lead and deliver loyalty strategy workstreams across key clients, from proposition through to programme design
- Define and evolve loyalty frameworks, value exchange and engagement mechanics that drive retention and lifetime value
- Design end-to-end customer journeys and lifecycle programmes with loyalty at the core
- Translate customer insight, data and commercial objectives into clear loyalty and CRM strategies
- Ensure all strategies and programmes are grounded in compliance, privacy and GDPR best practice, balancing personalisation with trust
- Support development of customer value propositions and personalisation approaches
- Work closely with data, media and creative teams to ensure joined-up activation
- Contribute to client presentations, strategic outputs and thought leadership
- Support new business pitches and business development activity, with a strong loyalty lens
- Bring a clear and current view on loyalty best practice, innovation and evolving regulation
What We’re Looking For
- Strong experience in customer strategy, CRM and loyalty
- Proven track record in loyalty strategy and lifecycle design
- Ability to move from insight to strategy to activation
- Confident working with data to identify opportunities and shape recommendations
- Strong understanding of omnichannel customer journeys and personalisation
- Experience advising and influencing senior stakeholders
- Comfortable working in a matrixed, collaborative environment
Key Expertise Required
- CRM strategy & execution
- Customer lifecycle & journey design
- Loyalty programmes & engagement models
- Segmentation and audience strategy
- Data-led marketing and measurement
A Few Of The Benefits
- You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University
- 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
- We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
- You'll have a hybrid working schedule, with flexible start/end hours
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
About Dentsu
Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society. Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.
Senior Customer Strategist (Loyalty, CRM & Customer Strategy) 6 Month FTC employer: Dentsu Aegis Network Ltd.
Contact Detail:
Dentsu Aegis Network Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Customer Strategist (Loyalty, CRM & Customer Strategy) 6 Month FTC
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Customer Strategist role.
✨Tip Number 2
Prepare for those interviews by practising common questions related to CRM and customer strategy. We suggest doing mock interviews with friends or using online platforms to get comfortable discussing your experience and insights.
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies that highlight your previous work in loyalty programmes and customer journeys. This will give you an edge and demonstrate your hands-on experience to potential employers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Customer Strategist (Loyalty, CRM & Customer Strategy) 6 Month FTC
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Customer Strategist role. Highlight your experience in CRM, loyalty, and customer strategy, and show us how you can bring value to our team.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use specific examples of how you've led loyalty strategies or improved customer engagement in previous roles. Numbers and results speak volumes!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits well with our culture, so don’t be afraid to show us who you are and what makes you passionate about customer strategy.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Dentsu Aegis Network Ltd.
✨Know Your Customer Strategy
Make sure you brush up on the latest trends in customer strategy, CRM, and loyalty programmes. Be ready to discuss how you've successfully implemented these strategies in the past and how they can be applied to the role you're interviewing for.
✨Showcase Your Data Skills
Since this role involves working with data to shape recommendations, prepare examples of how you've used data to drive customer insights and strategy. Be specific about the tools you've used and the outcomes achieved.
✨Prepare for Stakeholder Engagement
This position requires influencing senior stakeholders, so think of instances where you've successfully navigated complex stakeholder environments. Be ready to share your approach to building relationships and gaining buy-in for your ideas.
✨Understand Omnichannel Journeys
Familiarise yourself with omnichannel customer journeys and personalisation techniques. Prepare to discuss how you would design end-to-end customer experiences that enhance loyalty and retention, using real-world examples from your previous work.