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- Tasks: Lead the development of innovative CRM strategies to boost sales and customer loyalty.
- Company: Dentsu Creative is a global agency focused on transformative creativity for exponential client growth.
- Benefits: Enjoy flexible working arrangements, a collaborative culture, and opportunities for personal and professional growth.
- Why this job: Join a dynamic team that values creativity, inclusivity, and impactful marketing solutions.
- Qualifications: 4+ years in CRM strategy, strong communication skills, and B2B experience, preferably in telco.
- Other info: We celebrate diversity and welcome applicants from all backgrounds and abilities.
The predicted salary is between 43200 - 72000 £ per year.
Dentsu Creative is a global creative agency network established in June 2022, dedicated to unlocking exponential growth for clients through Transformative Creativity. We operate in over 145 countries, integrating with dentsu’s Media and CXM businesses to offer comprehensive Growth Solutions.
Role Purpose
We are seeking an ambitious senior CRM strategist responsible for developing the overarching CRM strategy for the year, which will guide tactical sales promotion activities. The strategist should be able to adapt creative strategies for CRM channels such as email, SMS, MMS, and recommend innovative approaches to drive leads, loyalty, and retention.
Responsibilities
- Understanding of Marketing Data: Analyze and interpret customer data with the Merkle Data team to identify trends and inform decisions. Apply marketing principles to utilize CRM data effectively for targeted marketing.
- B2B Experience: Essential experience working with B2B clients, preferably in the telco sector.
- Customer Insights: Deep understanding of SOHO (0-9) customer behaviors, preferences, and needs to develop targeted creative strategies across sales and customer lifecycle stages.
- Communication Skills: Strong written and verbal communication skills to understand customer needs and convey strategies effectively to clients.
- Problem-Solving: Demonstrate strong problem-solving abilities to navigate challenges and develop effective solutions.
- Relationship Building: Experience in a client-facing role, with an understanding of the importance of nurturing relationships, especially as the CRM team addresses previous data and budget challenges.
- Organizational Skills: Capable of managing multiple tasks and projects efficiently.
- ABM Experience: Experience in developing and executing account-based marketing strategies and activations is advantageous.
What You Bring
- At least 4 years of CRM strategy experience in a top agency, including managing a business segment.
- Proven ability to brief and collaborate with creative teams.
- Experience in building client relationships and confidently presenting ideas.
- Understanding of key marketing theories and their application to strategy.
- Knowledge of current research methods and tools like GWI, YouGov, WARC, and planning templates.
- Understanding of measurement frameworks, KPIs, and success proxies, with the ability to discuss these with clients.
- A collaborative mindset, fostering a joyful and creative work environment.
Working with Us
Joining Dentsu Creative means becoming part of a network that delivers innovative ideas at the intersection of brand, culture, and commerce. We value humility, flexibility, and problem-solving. You will collaborate with inspiring colleagues worldwide and be part of an inclusive culture that promotes growth, learning, and cultural impact.
Inclusion and Diversity
Our inclusive culture encourages employees to bring their whole selves to work, fostering innovation and better outcomes. We welcome applications from people of all abilities, ages, nationalities, backgrounds, and cultures. We are open to discussing flexible and agile working arrangements and are committed to accommodating reasonable adjustments for individuals with disabilities or medical conditions.
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Senior CRM Strategist employer: Dentsu Aegis Network Ltd.
Contact Detail:
Dentsu Aegis Network Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in CRM strategies, especially those relevant to B2B clients. Understanding how to leverage data for targeted marketing will set you apart, so keep an eye on industry reports and case studies.
✨Tip Number 2
Network with professionals in the CRM and marketing sectors, particularly those with experience in the telco industry. Attend relevant events or webinars to build connections that could lead to valuable insights and potential referrals.
✨Tip Number 3
Showcase your problem-solving skills by preparing examples of past challenges you've navigated in CRM strategy. Be ready to discuss how you approached these situations and the innovative solutions you implemented.
✨Tip Number 4
Demonstrate your understanding of customer insights by researching SOHO customer behaviours. Tailor your discussions around how you can apply this knowledge to develop effective CRM strategies that drive loyalty and retention.
We think you need these skills to ace Senior CRM Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in CRM strategy, particularly in B2B environments. Emphasise your understanding of customer insights and any specific achievements that demonstrate your ability to drive leads and retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and your strategic thinking. Mention specific examples of how you've successfully developed and executed CRM strategies in the past, especially in relation to the telco sector.
Showcase Communication Skills: In your application, highlight your strong written and verbal communication skills. Provide examples of how you've effectively conveyed strategies to clients and collaborated with creative teams to achieve results.
Demonstrate Problem-Solving Abilities: Include instances where you've navigated challenges in previous roles. Discuss how you approached these problems and the innovative solutions you implemented, particularly in relation to CRM data and client relationships.
How to prepare for a job interview at Dentsu Aegis Network Ltd.
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM strategy, particularly how you've developed and implemented successful campaigns. Highlight specific examples that demonstrate your understanding of customer data analysis and how it informed your strategies.
✨Demonstrate B2B Knowledge
Since the role requires B2B experience, especially in the telco sector, make sure to share relevant experiences. Discuss how you’ve tailored CRM strategies for B2B clients and the unique challenges you faced in that space.
✨Communicate Clearly
Strong communication skills are essential for this role. Practice articulating your ideas clearly and concisely, both verbally and in writing. Be ready to explain complex concepts in a way that is easy for clients to understand.
✨Prepare for Problem-Solving Scenarios
Expect to encounter questions that assess your problem-solving abilities. Think of specific challenges you've faced in previous roles and how you overcame them. This will showcase your critical thinking and adaptability.
