Paid Social Director (B2B)

This role is pivotal in shaping B2B paid social strategy, driving commercial outcomes for clients and leading a high‑performing team to deliver best‑in‑class execution across complex, enterprise accounts.

Key Responsibilities

• Lead senior client relationships, act as day‑to‑day lead and build trusted relationships with senior stakeholders, demonstrating a deep understanding of commercial objectives and buying environments.
• Own B2B paid social strategy and translate strategic briefs into actionable media plans that reflect audience behaviour across long and complex sales cycles.
• Provide strategic guidance and thought leadership to clients with a focus on demand generation, pipeline influence and full‑funnel performance.
• Develop and own testing roadmaps to drive continuous improvement in audience segmentation by job function and seniority, account‑based marketing approaches and funnel stage optimisation.
• Identify new opportunities across platforms, formats and audience strategies relevant to professional and enterprise audiences, and capture, share and scale learnings across campaigns.
• Champion a test‑and‑learn culture, focusing on measurable B2B commercial impact.
• Oversee campaign planning and execution to ensure delivery against B2B‑relevant KPIs, including MQL and SQL volumes, cost‑per‑lead and pipeline contribution.
• Drive performance optimisation through data and insights, connecting paid social activity to CRM and marketing automation outcomes where applicable.
• Ensure high standards across campaign quality, reporting and financial management, supporting forecasting and performance tracking.
• Lead and develop Paid Social Managers and Executives, overseeing workload management, resource allocation and fostering a collaborative, accountable and high‑performing team culture.
• Work closely with the Paid Social Partner to align account strategy with wider B2B priorities and capabilities, partnering with cross‑channel teams to deliver integrated B2B solutions.
• Support Total Social integration across paid, organic and creator activity where relevant to B2B client objectives.

Qualifications & Skills

• Significant experience in paid social within an agency or client‑facing environment, with a proven focus on B2B campaign delivery.
• Proven ability to lead senior client relationships and develop strategic recommendations that connect paid social to commercial outcomes.
• Deep understanding of LinkedIn Campaign Manager and its B2B targeting capabilities, with experience across Meta for demand generation and retargeting within B2B strategies.
• Strong grasp of B2B marketing principles, including funnel design, account‑based marketing, lead qualification, nurture flows and CRM integration.
• Experience working across complex or enterprise B2B accounts with long sales cycles and multiple stakeholder groups.
• Proven track record of delivering against B2B performance metrics, including CPL, MQL, SQL and pipeline contribution.
• Strong analytical mindset with the ability to translate complex data into actionable insights and clear client narratives.
• Experience managing and developing teams.
• Excellent communication, stakeholder management and presentation skills.
• Ability to balance strategic thinking with hands‑on oversight of execution.

Benefits

• Permanent role based in London with flexible working arrangements.
• Competitive salary and a benefits package that can be tailored to your needs.

Equal Employment Opportunity

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status or any other protected characteristic.