At a Glance
- Tasks: Lead user acquisition and analytics for gaming clients, driving player growth through data-driven strategies.
- Company: Join Dentsu, a global leader in innovative marketing solutions with a focus on gaming.
- Benefits: Enjoy a competitive salary, flexible working, and a tailored benefits package.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Make an impact in the gaming industry while collaborating with top brands and creative teams.
- Qualifications: Experience in user acquisition, performance marketing, and data analytics is essential.
The predicted salary is between 60000 - 80000 £ per year.
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end‑to‑end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
dentsu Gaming is a division of dentsu group, leveraging its deep cultural understanding and history of innovation to create impactful gaming marketing and media strategies. With a global network and strategic partnerships with industry giants like Roblox, Sony, Nintendo, Namco Bandai, Overwolf, and Anzu – dentsu Gaming helps brands authentically engage with the gaming community. Their expertise spans in‑game advertising, branded integrations, and the development of original games, positioning them as leaders in the rapidly evolving gaming industry.
Purpose of the Role
dentsu Gaming is looking for a performance‑focused, data‑fluent leader to own both user acquisition and analytics across our gaming client portfolio. You will drive scalable player growth through high‑performance paid campaigns while building the data infrastructure, dashboards, and insights that optimise every stage of the player journey. Working across Gaming Agency Services, Games Development, Gaming Products, and Consulting, you will be the connective tissue between campaign execution and strategic decision‑making.
Key Responsibilities
- User Acquisition Strategy and Paid Growth: Own end‑to‑end UA strategy across global gaming titles and markets. Manage multi‑million budgets across social (Meta, TikTok, Google), SDK networks (AppLovin, Unity, Mintegral), DSPs, Apple Search Ads, and creator ecosystems. Define testing roadmaps, scaling methodologies, and channel mix for both launches and live titles.
- Analytics, Data and Performance Reporting: Build and manage dashboards tracking campaign KPIs (CPI, ROAS, LTV, retention) across network, audience, and market levels. Use SQL, BI tools, and visualisation platforms (Tableau, Power BI) to surface actionable insights. Develop performance models to guide investment decisions and support client‑ready reporting and presentations.
- Market, Audience and Competitor Analysis: Conduct ongoing research into gaming trends, audience behaviours, and competitor activity. Translate findings into segmentation frameworks and go‑to‑market strategy inputs. Stay ahead of industry developments to incorporate relevant intelligence into campaign planning.
- Creative Testing & Optimisation: Design and run A/B tests at scale across creatives, formats, and messaging. Partner with Creative teams to ensure assets meet platform requirements and maximise conversion. Drive a culture of rapid iteration informed by data.
- Cross‑Functional Collaboration and Client Support: Act as the bridge between Analytics, Creative, Media, and Account teams. Work with Product to ensure proper UA and tracking setup for new titles and feature releases. Contribute data‑driven insights to client pitches and strategic presentations. Nurture relationships with major advertising partners to unlock testing opportunities.
- Programmatic and Marketing Mix Modelling (MMM): Implement and evaluate marketing mix modelling approaches to measure cross‑channel impact beyond platform attribution. Provide knowledge on programmatic buying strategy across DSPs, including private marketplace access. Build the business case for incrementality testing and MMM adoption across the gaming client portfolio.
Qualifications & Skills
- Several years in User Acquisition, performance marketing, or data/analytics.
- Proven track record across multi‑channel User Acquisition portfolios in gaming, digital marketing or media.
- Experience supporting or leading global campaigns.
- Experience in MMPs: AppsFlyer, Adjust or Singular.
- Expertise in supporting or leading global campaigns.
What We Offer
- Permanent role based in London with flexible working arrangements.
- Competitive salary and a benefits package you can tailor to your needs.
- Opportunities to work with leading gaming brands and innovative partners.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us, quoting the reference number of the role that you are applying for.
User Acquisition Analytics Lead in London employer: Dentsu Aegis Network Ltd.
Dentsu is an exceptional employer, offering a dynamic work environment in London that fosters innovation and collaboration within the gaming industry. With a commitment to employee growth, Dentsu provides tailored benefits and flexible working arrangements, empowering you to thrive while working with leading gaming brands and strategic partners. Join a diverse team that values your unique contributions and supports your professional development in a rapidly evolving field.
StudySmarter Expert Advice🤫
We think this is how you could land User Acquisition Analytics Lead in London
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like Dentsu Aegis Network Ltd.!
✨Show Off Your Projects
Start building a public portfolio showcasing your data science projects on platforms like GitHub or personal websites. Highlight unique analyses or models you've developed. This not only demonstrates your skills but also gets your name out there for roles like User Acquisition Analytics Lead at Dentsu Aegis Network Ltd..
✨Leverage Professional Networks
Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like Dentsu Aegis Network Ltd..
✨Apply Directly through Our Website
When you find a suitable opening like User Acquisition Analytics Lead at Dentsu Aegis Network Ltd., make sure to apply directly through our website. It gives you an edge and shows you're keen to join our team. Plus, who doesn’t love a direct application? It’s easier than navigating through job boards!
We think you need these skills to ace User Acquisition Analytics Lead in London
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at Dentsu Aegis Network Ltd., your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Dentsu Aegis Network Ltd.. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Dentsu Aegis Network Ltd.
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Dentsu Aegis Network Ltd.!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
