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- Tasks: Design and optimise automated marketing campaigns while managing the marketing tech stack.
- Company: Join a dynamic marketing team in a leading London firm.
- Benefits: Enjoy a competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make an impact by enhancing marketing strategies with innovative technology.
- Qualifications: 3-5 years experience with marketing automation platforms like Salesforce.
- Other info: Collaborative environment with a focus on continuous learning and development.
The predicted salary is between 36000 - 60000 £ per year.
This role has two key functionalities; supporting the Marketing Director with the designing, executing, optimising, and reporting on automated marketing programmes; and supporting the Director of Marketing Operations with the overseeing of the marketing technology stack, recommending enhancements, and new technologies to ensure the success of the marketing team.
Key Responsibilities- Marketing Automation Management
- Design, build, launch, and optimize multi-step automated campaigns (email, nurture flows, scoring programs, trigger-based communications).
- Maintain and enhance the marketing automation platform (Marketo).
- Partner with content, product marketing, and demand gen teams to develop effective messaging and workflows.
- Support marketing and data manager with email A/B tests, and segmentation strategies.
- Database Management & Segmentation
- Manage audience lists, segmentation, and data integrity within the marketing automation and CRM systems.
- Monitor and improve database health (opt-ins, deliverability, bounce rates, engagement).
- Collaborate with CRM teams to ensure accurate data syncs, attribution, and lifecycle tracking.
- Lead Management & Funnel Operations
- Configure and optimise lead scoring models.
- Implement routing rules and ensure proper handoff of qualified leads to sales.
- Support lifecycle programs that nurture leads from acquisition through cross-sell, and retention.
- Technology & Process Enablement
- Serve as the first point of contact on marketing technology tools and best practices.
- Train stakeholders on platform usage, workflows, and compliance considerations.
- Continuously evaluate new tools, integrations, and industry trends to improve automation performance and the MarTech roadmap.
- 3-5 years of experience with marketing automation platforms such as Salesforce Marketing.
SFDC Marketing Automation Specialist in London employer: Dentsu Aegis Network Ltd.
Contact Detail:
Dentsu Aegis Network Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SFDC Marketing Automation Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to SFDC and marketing automation. We want you to feel confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive.
We think you need these skills to ace SFDC Marketing Automation Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SFDC Marketing Automation Specialist role. Highlight your experience with marketing automation platforms like Salesforce and any relevant campaigns you've designed or optimised.
Showcase Your Skills: In your cover letter, showcase your skills in managing audience lists and segmentation strategies. We want to see how you can contribute to our marketing technology stack and improve database health.
Be Specific About Your Experience: When detailing your past roles, be specific about your achievements. Mention any successful automated campaigns you've launched and the impact they had on engagement or conversion rates.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Dentsu Aegis Network Ltd.
✨Know Your Tools Inside Out
Make sure you’re familiar with Salesforce Marketing and any other marketing automation platforms mentioned in the job description. Be ready to discuss your experience with these tools, including specific campaigns you've designed or optimised.
✨Showcase Your Campaign Success
Prepare examples of multi-step automated campaigns you've launched. Highlight the results, such as improved engagement rates or successful A/B test outcomes, to demonstrate your impact on previous teams.
✨Understand Data Management
Brush up on database management and segmentation strategies. Be prepared to discuss how you've maintained data integrity and improved database health in past roles, as this is crucial for the position.
✨Stay Current with Trends
Research the latest trends in marketing technology and automation. Being able to discuss new tools or integrations that could enhance the marketing stack will show your proactive approach and commitment to continuous improvement.
