At a Glance
- Tasks: Manage audience-led projects and deliver insightful presentations that drive market understanding.
- Company: Join Dentsu, a global leader in integrated growth and transformation.
- Benefits: Enjoy a competitive salary, flexible working, and a tailored benefits package.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Make an impact by using data to shape audience insights and strategies.
- Qualifications: Experience with data analysis, social listening, and audience segmentation is essential.
The predicted salary is between 50000 - 60000 £ per year.
Dentsu is an integrated growth and transformation partner to the world’s leading organizations, founded in 1901 in Tokyo, Japan, and now present in over 145 countries. We deliver end‑to‑end experience transformation by integrating our services across Media, CXM and Creative, while our business transformation mindset pushes the boundaries of sustainable growth for brands, people and society.
Key Responsibilities
- Manages audience‑led client projects, partnering with the Global Insights Partner to deliver high‑quality, insight‑led outputs that enable global‑to‑local activation.
- Applies audience expertise and global frameworks to deliver clear, compelling presentations that deepen understanding of markets, audiences, and opportunities.
- Supports the development and application of dentsu AI‑led insight tools (e.g. AI personas) to generate deeper cultural and audience intelligence.
- Uses connected datasets and insight frameworks to build scalable audience definitions reflecting motivations, behaviours, and cultural context.
- Collaborates with strategy, planning and paid social teams to translate audience insights into activation‑ready recommendations.
- Supports global in‑market application of audience strategy, planning, including involvement in test‑and‑learn initiatives.
- Tracks and reports adoption of global audience frameworks and dentsu Audience Builder across markets and brands.
- Contributes to new business pitches and supports ongoing client growth initiatives.
Qualifications + Skills
- Confident working with data in Excel/Google Sheets and combining datasets (e.g. YouGov, Kantar, GWI) to support analysis.
- Experience using social listening platforms (e.g. Brandwatch, Meltwater) to generate audience and cultural insights.
- Understanding of platform analytics (e.g. Meta Ads Manager, TikTok) for generating audience and performance insights.
- Ability to design and apply research approaches using multiple data sources to build scalable audience segments.
- Ability to link data and insights to clear business impact, collaborating across teams and communicating insights effectively to stakeholders.
- Understanding of media planning and how audience insights inform channel strategy.
What we offer
This is a permanent role. The team is based in our London office but operates under flexible working arrangements. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status or any other protected characteristic. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location: London, Brand: Global Media, Time Type: Full time, Contract Type: Permanent
Insights Manager in London employer: Dentsu Aegis Network Ltd.
Dentsu is an exceptional employer that fosters a dynamic and inclusive work culture, offering flexible working arrangements from our vibrant London office. Employees benefit from a competitive salary and a tailored benefits package, alongside ample opportunities for professional growth and collaboration across diverse teams. With a commitment to diversity and innovation, Dentsu empowers its workforce to drive meaningful insights and transformation for leading global brands.
StudySmarter Expert Advice🤫
We think this is how you could land Insights Manager in London
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Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
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We think you need these skills to ace Insights Manager in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Dentsu Aegis Network Ltd., tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Dentsu Aegis Network Ltd.
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Dentsu Aegis Network Ltd.’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
