Global Publishing Lead in London

We're hiring for a Global Publishing Lead as part of dentsu Gaming in London.

Key Responsibilities

• Publishing Strategy & Franchise Growth: Define a multi-year publishing strategy for dentsu's game portfolio and partner titles, and establish how publishing supports awareness, acquisition, community, engagement, retention and monetization.
• Global Launch & Lifecycle Execution: Lead global go-to-market planning for dentsu-built and partner games, including marketing, PR, community, creators and platform coordination, and build lifecycle plans that guide game sales, seasonal beats, content updates, promotions and live-ops programming.
• Community Creator & Ecosystem Integration: Develop always-on community and creator strategies that sustain momentum long after launch, including building programs that encourage UGC, fandom, creator collaboration and native content across game platforms.
• Performance, Insights & Optimisation: Set KPIs for awareness, engagement, sentiment, retention and monetisation for dentsu originals and partner titles, and lead structured experimentation across creative, audience segmentation, channels and live-ops incentives.
• Partnership & External Relations: Manage relationships with platforms, co-publishers, distributors and media partners on behalf of dentsu and its partner games, leveraging dentsu's global network and strategic alliances across Roblox, Microsoft, Sony, Nintendo, Bandai Namco, Square Enix, Overwolf, Anzu and more.
• Cross-Functional Leadership: Drive alignment across creative, media, analytics, product, commerce, PR and community teams—without direct people management—and establish global operating rhythms for launch planning, content updates and cross-market collaboration.

Qualifications

• Substantial experience in global publishing, franchise management or product marketing across games or entertainment IP.
• Experience launching and scaling digital products (games, apps, entertainment) with a deep understanding of AAA, F2P, live-service cross-platform or mobile ecosystems.
• Expertise in go-to-market, lifecycle marketing, community development and platform partnerships.
• Skilled at leading global initiatives without direct line management.
• Familiarity with live-ops frameworks, economy health indicators and player lifecycle analytics.
• Ability to travel up to 30% for launches, events, capture sessions and global planning.

What we offer

This is a permanent role. The team is based in our London office but operates under flexible working arrangements. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles.

If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.