At a Glance
- Tasks: Create innovative influencer strategies and collaborate with clients to drive impactful campaigns.
- Company: Join Dentsu Creative, a global leader in transformative creativity.
- Benefits: Enjoy flexible working, health perks, and a supportive environment for personal growth.
- Other info: Dynamic team culture with opportunities for career advancement and creative expression.
- Why this job: Be at the forefront of influencer marketing and shape brand narratives that resonate.
- Qualifications: 5 years in marketing with a strong grasp of influencer dynamics across various tiers.
The predicted salary is between 40000 - 50000 € per year.
Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.
Purpose of the Role
The purpose of this role is to partner with the influencer team and clients to create strategic outputs including insight generation, cultural narrative, influencer briefs, influencer content solutions and go-to market activations.
What you’ll do
- Strategy - Delivers day-to-day strategic work for client(s) and new business pitches, stewarding influencer strategies through to execution in collaboration with internal and external teams. Includes influencer-led campaigns and campaigns where influencers play a supporting role.
- Delivers or contributes towards influencer toolkits for regional and local client(s), defining best practice for a particular brand.
- Understands and demonstrates the role influencers of varying tiers and types play for brands throughout the funnel with demonstrable business impact and ROI.
- Briefs working teams (influencer, media and creative) and partners for ideation.
- Leads and steers brainstorms.
- Develops and delivers award-worthy work through creative influencer solutions that are at the intersection of media effectiveness and innovative creativity.
- Sets KPIs and measurement frameworks for campaigns based on the influencer role and brand objectives.
Trends
- Develops and presents trends in the influencer industry and/or a client’s business.
- Creates or contributes to provocative, industry-leading thought leadership for clients around a client's business/category, influencer landscape, culture and consumer.
Measurement
- Reviews reports and PCAs for assigned brands to identify and implement insights and recommendations.
- Frequently reviews KPIs, ensuring that we meet, and exceed, objectives and show measurable ROI.
- Proactively looks out for opportunities to improve the work and drive better results in a collaborative way.
Client relationship
- Builds trust with clients, earning respect and trust by bringing trends, ideas and innovation to strategic input.
What you’ll bring
- Substantial experience in influencer marketing, including experience in working with all tiers of influencers from mega celebrities to activating UGC campaigns at scale.
- 5 years’ experience in advertising or marketing.
- Thorough understanding of influencer marketing within EMEA, including technology, tools, performance, legal.
- Immersed in culture.
- Experience working on beauty and/or FMCG brands advantageous.
What we offer
This is an 8-month Fixed Term Contract role. The team is based from our London office on a hybrid working basis. At dentsu, we’ve built a benefits package that supports every chapter of your life. From company‐funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick‐pay policy, to wellbeing days, volunteering time, flexible bank‐holiday swaps and great everyday perks like retail discounts, gym access and tech schemes - we make it easier to live well, not just work well.
Our employee‐led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‐loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you - your health, your family, your future.
About Dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society.
Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Influencer Strategist employer: Dentsu Aegis Network Ltd.
Dentsu Creative is an exceptional employer that prioritises employee well-being and growth, offering a comprehensive benefits package that includes private medical insurance, flexible working arrangements, and generous leave policies. With a vibrant work culture that fosters creativity and collaboration, employees are empowered to innovate and make a meaningful impact in the influencer marketing landscape. Located in London, the company provides unique opportunities for professional development and engagement with diverse projects across a global network.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Strategist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing scene. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in influencer strategies. Include case studies, campaign results, and any creative content you’ve developed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals and bring innovative ideas to the table. Tailor your responses to show you understand their brand and the influencer landscape.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Dentsu Creative. Let’s make some magic happen together!
We think you need these skills to ace Influencer Strategist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Influencer Strategist role. Highlight your experience in influencer marketing and how it aligns with our mission at Dentsu Creative. We want to see how you can bring transformative creativity to the table!
Showcase Your Creativity:Don’t just list your skills; show us how you've used them! Include examples of past campaigns or projects where you’ve made a significant impact. We love seeing innovative ideas that demonstrate your understanding of the influencer landscape.
Be Authentic:Let your personality shine through in your application. We value diversity and authenticity, so don’t be afraid to share your unique perspective and experiences. This is your chance to stand out from the crowd!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Dentsu Aegis Network Ltd.
✨Know Your Influencers
Before the interview, dive deep into the influencer landscape relevant to the role. Familiarise yourself with various tiers of influencers and their impact on brand strategies. This will help you demonstrate your understanding of how to leverage influencers effectively during discussions.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of past campaigns you've worked on. Highlight your role in developing influencer strategies and how you measured success. Be ready to explain how you set KPIs and what insights you derived from previous projects.
✨Stay Ahead of Trends
Research current trends in influencer marketing, especially within the EMEA region. Bring fresh ideas to the table that align with Dentsu Creative's philosophy of 'Building Brands for What’s Next'. Showing that you're immersed in culture will impress your interviewers.
✨Build Rapport with Clients
Think about how you can build trust with clients through innovative ideas. Prepare to discuss how you've successfully collaborated with clients in the past, bringing them insights and trends that have driven results. This will showcase your ability to foster strong client relationships.
