Influencer Account Director

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

Purpose of the Role

This role sits within the influencer capability of Dentsu Creative. You will lead the day-to-day relationship with your clients, navigating the client and your team throughout the key influencer and creator campaigns. You will be the day-to-day contact responsible for owning specific client relationships with the client and, at times, creators. As Account Director, you’ll also have line management responsibilities for Account Executives and Influencer Managers, supporting them in their development and guiding them on owning their client relationships and helping them also to deliver great work to our clients.

You will be responsible for the commercial aspect of your account regarding day-to-day finance across the account and working with your Business Director to manage forecasts, fee proposals and oversee project costs and billing. You will work closely with your Business Director to own the client account and ensure the whole team are working effectively to deliver brilliant creator-led work. Your impeccable communication, presentation skills, proactivity, interpersonal skills, client intuition and rapport will help you succeed as an Account Director.

What you’ll do

• Agency
  • Represent the best of the agency’s thinking with our client contacts
  • Understand and positively promote the Agency’s philosophy, its work and integrity internally and externally
  • Achieve the best for both the Agency and the team’s Clients.
• Clients
  • Act as a trusted advisory by working closely with your clients – be their partner and develop a strong and trusted working relationship with clients
  • Be the person our clients can spar with over strategy and creative – challenge their thinking and ambitions to push our work to the next level
  • Understand the Client’s business, their marketplace and their key objectives
  • Ensure Client needs are met quickly, efficiently and completely
  • Help in development and presentation of proposals to Clients
  • Ensure regular competitor reviews are conducted and presented to Clients
  • Take creative/artwork comments from Clients, discussing with creators and internal resources when appropriate
• Team
  • Be aware of all the projects that the team are managing – be their key point person for escalation
  • Oversee the work of account executives and/or influencer managers assigned to your accounts, checking for quality, consistency and proactivity
  • Manage and develop the personnel reviews on a regular basis of your any direct reports
  • Mentor, manage and nurture any direct reports
  • Keep BD / Client Partner up to speed on any key matters relating to team performance
  • Manage up to BD / Client Partner on key projects and client developments
  • Set up and attend weekly team update/status meetings
• Creators
  • Lead on contract negotiation, liaising with legal & finance teams where needed
  • Coordinates invoicing and payment process as per contract and terms agreed
  • Acts as the ‘gatekeeper’ for quality control and the first port of call on day-to-day queries and questions and plan progress

What you’ll bring

• Be highly experienced in managing influencer and creator marketing campaigns with knowledge of strategy, measurement and co-creation.
• Likely to have approx. 5+ years’ experience, working with a mix of well-known brands
• A proven track record for playing a key vital role in previous client management and development
• Commercially focused with an eye for developing new business from existing client relationships
• Strategically minded, confident in leading clients through challenging briefs to agree propositions
• Tenacious and confident in leading clients
• Pro-active and a strong sense of client intuition

What we offer

This is a 6-month Fixed Term Contract. The team is based from our London office on a hybrid working basis. At dentsu, we’ve built a benefits package that supports every chapter of your life. From company‐funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick‐pay policy, to wellbeing days, volunteering time, flexible bank‐holiday swaps and great everyday perks like retail discounts, gym access and tech schemes - we make it easier to live well, not just work well.

Our employee‐led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‐loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you - your health, your family, your future.

About Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society.

Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.